00:00Actually AI is a kind of roulette where you will generate and generate and generate until you see
00:16something that matches a little bit your initial idea and this is not the way we work in creative
00:23agency creative they need to have control over the tool that they use in order to get the results
00:32that they add in in their brain the initial idea that they add so Vermeer we embedded a lot of tools
00:42that allows to take control over the way we create the image so it allows to exactly craft what you
00:52have in mind and we're using a lot of different techniques in order to be able to do that take
00:58control of AI that that's super important the second thing is that we needed to build a space
01:05where everything was ready for the creative to be able to to use this new toolbox and it meant two
01:15things the best-in-class models and interface but also a legally safe environment and that's super
01:24important too because we can use Midjourney and that kind of tool and they are fantastic you know they
01:31create very beautiful images but you can't use them in production because you don't own the output so
01:40there is a lot of different dimension legal dimension that we covered in order to be able to work in
01:48this safe environment we're showcasing the the fact that we designed the system and then the system is
01:57capable of running and outputting triple a quality content personalized and just in time so now I think that
02:07in 2026 we will see more of this it's we need to bring intelligence in what we do
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