00:00Ask any beauty editor or celebrity makeup artist about their favorite foundation and there's a good chance they'll immediately name check Armani Beauty Luminous Silk.
00:11Since its launch in 2000, the products won multiple awards and become a bona fide beauty icon, beloved for its silky texture, lightweight feel, and natural glowing finish.
00:21And I'll admit it, when I heard the brand was reformulating my all-time favorite foundation, I was a little worried.
00:27After all, why mess with perfection?
00:30But in the interest of journalism, I made the switch to Luminous Silk 2.0 several months ago and, spoiler alert, it's my new holy grail.
00:37Upon my first application, I was thrilled to find that all my favorite elements of the original formula were still present and accounted for.
00:45Silky texture? Check.
00:46Breathable feel? Check.
00:48Buildable coverage and an instant blurring effect? Check and check.
00:51One important note, as part of the product's reimagining, Luminous Silk is now available in 44 shades, 18 of which are new.
00:58And while my perfect shade, 5, hasn't changed, it's possible other returning fans of the product might have a new best match.
01:05The two biggest changes I clocked with the new product involved its wear time and finish.
01:10Armani Beauty promises the new and improved Luminous Silk will continue looking flawless for up to 24 hours,
01:15and I definitely put it through its paces during the holiday party season.
01:19For multiple nights in a row, I applied the foundation in the early morning, worked a full day at the office, and then stayed out until 10 or 11 p.m. at events.
01:28It held up like a dream.
01:30As for the finish, it's definitely a bit more hydrating than the OG, thanks to the addition of glycerin and niacinamide.
01:36As someone with dry skin, I appreciated this change, but if your complexion's on the oilier side, you might find yourself needing to powder or blot a bit more often.
01:45Trust me, though, the flawless finish is worth it.
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