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00:00In the next 12 months, the top earners won't be programmers, marketers, or salespeople.
00:05They'll be the AI power users. So I'm going to go through the nine AI skills with the highest
00:10income potential that you can master today, even if you're starting from zero. And the last one
00:15being the absolute highest. This isn't just a chat GPT tutorial. It's the blueprint to AI
00:21domination. Starting with skill number one, prompt engineering with an income potential between 50
00:27and 100 an hour. Communicating with AI systems has become as valuable as coding software in the
00:33internet was in the early 2000s. People need folks that know how to do prompt engineering,
00:38crafting the message, how to talk to the AI. See, if you don't know how to do that, garbage in is
00:44garbage out and you won't get results. Asking the AI to say, create me a marketing plan is not a great
00:50prompt. And yet that is how most people use it every day. So I want to give you something that
00:54I never share, which is my exact structure for how all my companies have to do great prompting.
01:00Because if they don't learn how to talk to the AI, the AI won't give them the gold. And I don't have
01:04time to waste. This has to be perfect. The first thing is you've got to define the role. When you're
01:09talking to an AI, you have to say, act as a marketer, act as a designer. Or even today, I was
01:14reviewing some legal docs and the prompt my assistant put in that she shared with me said, act as a lawyer.
01:19Because if you don't tell it how to process the information, then it can't give you the specifics
01:23through the lens that you need to get the best output. The second is provide the data.
01:29If you want your AI chat to give you the best output, give it examples. The more information,
01:35the more examples of what works great, the better. When I'm trying to get my AI to help me with copy
01:41or financial analysis, I have to give it examples of what great data looks like.
01:46Number three, make the ask. Give very clear instructions for what you want and what you need.
01:52Most people are very vague. Tell it you want certain types of analysis. You want it to do
01:56research. The more specific you are in your prompt, the better the response is going to be.
02:01Number four is request the format. There's no way that I'm going to ask for a response without
02:05telling it how I want it crafted. If I want it bulleted, I want it short. I want it pithy. I want
02:10it summarized. I want it as a PDF. I want it as an image. Maybe I want it as a spreadsheet.
02:15Whatever the format you need it, you have to tell it. If you don't, it's just going to give you back text.
02:19It's not going to give you the insight you're going to need from the AI. To make this easy,
02:23if you want my exact prompt PDF, like my actual blueprint and structure, just find me on Instagram,
02:29Dan Martell, 2Ls of Martell, and message me the word prompt, and I'll send you my entire prompt
02:33cheat sheet, which brings us to skill number two, AI-assisted software development with income
02:38potential between 100 and 200 an hour. Most people don't realize this, but building custom software
02:44today can be built by non-technical people. I have a venture company called Martell Ventures,
02:49where we incubate and launch AI-first small business software. And it's crazy that all the
02:55prototypes we built are built by normal people that are not programmers, because there's existing
03:00AI coding tools that allow us to talk to the software using tools like Cursor, Replit, Retool.
03:07They're all available, most of them for free, and it writes all the heavy lifting code for us.
03:11So we just got to come up with the crazy ideas we got, but getting it going, any person can
03:15literally build these apps. I'm going to teach you how to code software using AI, even as a
03:22non-technical person. Number one, create a course. I'm not joking. You want to use AI to teach you
03:29how to use the AI tools. I know it sounds silly, but go into ChatGPT and say, I want you to tell me
03:34how to build this app using Replit, as an example, and have it be very detailed, step-by-step,
03:40and hit enter. Act as a programmer, act as an expert, follow my prompt structure, and it will
03:45tell you exactly how to sign up for the software, configure it, what prompts to put in there to have
03:50it generate the code, and then even tell you how to run it. Number two, find a problem. My favorite
03:57thing to do is to talk to consultants who are working with small business customers or CEOs or
04:02entrepreneurs or whoever you want to sell products to, and ask them, what are people asking you to solve
04:07over and over again, and then find those people to co-create software with you. They've got the
04:12problem. You've got the know-how. You take those things, you put it together, you have a business,
04:17and you get paid to build these prototypes, and if you build it once, you can sell it over and over
04:21and over again to the next person. Number three, build the solution. See, most people get stuck in
04:26learning mode. I call it shelf help, where they're always pulling books off the shelf, and they're
04:30getting motivated, and they're listening to podcasts, and they're watching YouTube videos. You want to go be a
04:35person that JFDIs it, just freaking does it, and get to building stuff in the real world, implement it,
04:41play with it, prototype it. The people that actually build solutions and get those deployed, they're
04:46the ones that are going to get paid the big bucks, but often people say, well, what if I'm more of an
04:50artist, I'm more of a designer, creative? Here's the good news. AI doesn't have to threaten your career
04:54either, which brings us to skill number three, AI design with income potential between 100 and 200 an hour.
05:01Isn't it wild how quick things have moved? I remember when I used to get AI to
05:05create images for me back in the day, six months ago. If you look closely enough, the image had like
05:09six fingers or three eyeballs, and now with a lot of these generative image AI tools, it's almost
05:15photorealistic what you can get AI to do when it comes to design. Design is no longer about your ability,
05:21it's about the creativity of your ideas. I want to teach you the skills that you're going to need to master
05:27AI design that my media team taught me to help them create projects five times faster. Number one is
05:33generative photo. The key is, is to learn how to master the prompts that you enter so that it can
05:39generate these photorealistic images. And the best way to do that is just ask AI to teach you. I use
05:43it all the time. I used it last week to generate new hot sauce called Buy Back Your Tongue, which is a fun
05:47project, putting my logo all over the place. Sometimes I get excited. I want to design new key designs for my
05:53supercar collection because, hey, custom keys are cool. I'm not a designer. Guess what? AI is, and it made it
05:59look freaking amazing. Number two, you're going to make a ton of money. And that's learning how to do
06:04photo editing using AI. Think about all these people that have like old images that are low
06:09resolution. You can use Photoshop AI or even Topaz to do photo editing using AI natively in the tool.
06:15And it's not hard to learn. You can do this. If I can figure this out, so can you. Number three,
06:20web design. Not only can you use AI to design the websites, you can use it to actually code the
06:25websites. There's tools like Figma that has AI plugins. It'll actually cut it up and build it
06:30into the finished product or reloom.io that just does it all for you. That's how you're going to
06:35make the big bucks where everybody else used to pay 15, $20,000 to build websites. You can do it for
06:40a fraction of that and keep the balance, which brings us to skill number four, AI video editing
06:45with income potential between 100 and 200 an hour. This one's fascinating for me as a media company
06:50because my team used to spend hundreds of hours cutting silence out of videos, fixing audio,
06:56cutting footage, getting me to come in and do new takes. And now with AI, it's literally instant.
07:02The crazy part is video used to be 80% technical skill and 20% creative decisions. Now it's all
07:08about the creative decisions and the technical stuff is taken care of. It's kind of like having
07:12a sous chef in a kitchen do all the prep for you so that as the chef, you're just putting the plate
07:16together. So I want to teach you the three skills you have to master to be a world-class AI video
07:22editor. The first one is clipping. Every person today needs a clipper. They need somebody to look
07:27at all the content and clip out the good stuff that's used for all the different short form
07:31videos across all social platforms. It's the skill of removing silence from a video clip or creating
07:37clips for social using tools like Firecut or Opus. My 12 year old son today gets paid to clip
07:43for other people playing video games on YouTube. Number two is generative video. This is super cool
07:49because you can help somebody create an AI avatar. There's actually a company called Vidyard that will
07:55generate an AI avatar that looks just like you. Even companies like Synthesia that came out with a
08:00new model that allows anybody to just upload example videos. It will generate a realistic video of you
08:06talking. I mean, I have a friend that's using this right now to grow his TikTok and he's never recorded
08:11a video. Somebody writes a script, they use the AI, they publish it, and those shorts go viral.
08:15Number three, B-roll search. This one's near and dear to my heart because we pride ourselves on
08:20finding real examples of me doing the things that I talk about. And I will tell you, there are terabytes
08:25of video that my team has to go through to try to find. Now, the good news with AI search, we've been
08:30able to increase that speed so it can find it. But even if there's situations where somebody didn't
08:35actually do the thing, but you wanted to put them together with the scenario for the B-roll,
08:39you can actually use AI to generate that video so you can clip it in and it looks realistic.
08:44But when it comes to creativity, this next skill could absolutely expand your business.
08:49Which brings us to skill number five, AI, writing. With an income potential between 100 and 200 an hour.
08:55The most valuable business skill isn't writing words, it's communicating ideas. So for example,
09:01my writing team uses AI to take all the video transcripts from coaching calls, advisory calls,
09:07conversations, pretty much, they record me all the time. And they use it to extract the stories,
09:13the lessons, the quotes that they'll then use in my newsletter and article. So it's not having AI
09:18per se write for me, it's using it to find the gold that they can insert into a video like this
09:23or prompt me for a reel so they get the natural and real reaction, but using AI to do all the heavy
09:29lifting. So I sat down with my head of word, Joel, and I asked him to teach me all the AI writing
09:35skills that people need to master to get paid the big bucks. Knowing how to use those is where
09:39you're going to make your money. Number one, extraction. As I mentioned, take long form content,
09:44video, transcripts, and have it break it down into the essence or the ideas that are represented
09:49because then you can take that as module pieces and move them around for your newsletter or tweets
09:55on X or LinkedIn posts and make it your own, not have it just right for you. And it sounds like a
10:00robot. Number two, ideation. What you want to do is take all the best performing content for your
10:06client, feed that to AI and have it push new ideas to you that you know are going to go viral because
10:12you've already have examples of it working on their existing content, but then you can come up with new
10:17ideas, new variations, tell it to like figure out 15 new ways based on what's worked in the past
10:21so that you know every idea is going to hit. Number three, creation. And this is different than
10:26ideation because what you want to do is you want to feed it the exact tone of voice, specific examples
10:32of where your customer has written pieces of content that they're proud of that you know have
10:37gone viral. And then you create a custom AI or custom GPT that writes just like they would write or just
10:43like they would talk. That way they'll pay you the top dollar so that they can use that AI across all
10:48departments from responding to emails and customer support to writing new marketing campaigns. But
10:53learning AI won't just impact the simple skills, which brings us to skill number six, AI content
10:59marketing with an income potential between 200 and 300 an hour. I'm about to tell you something once
11:05you hear you can't unhear it. And it's just as bad as finding out that Santa Claus isn't real. Have you
11:10ever heard of Arnold's Pump Club? Okay, it is the top podcast by Arnold Schwarzenegger. And it's his
11:14newsletter and an app and it is massive. It's a huge business. What's crazy is he's never recorded a
11:21podcast. He has an agency that manages the whole thing for him from start to finish using AI systems,
11:27creating newsletter content, voice clones and publishes the whole thing automatically. So
11:32here's how you can get paid top dollar to build an AI content creation engine just like that.
11:38Number one, define the outcome. What does a complete product look like? Is it just a podcast
11:43with 100 episodes? Is it a newsletter? Is it some other kind of premium content like an app? You got
11:48to figure out the whole strategy. But the cool part is you use AI to help you. Number two,
11:53create the content. Use all the skills. You kind of stack them together that I just taught you to
11:58generate all the different content strategies you're going to need to get paid to produce this
12:02thing. Number three, repurpose content. You take that one hour podcast and you have AI pull the clips
12:08to publish it all over the freaking place. Your customer becomes this omnipresent person in their
12:13industry where everybody sees them all over the place and they're giving you all the credit and
12:18referring you to many other people helping you get paid to do the same thing for them.
12:21Which brings us to skill number seven, no code AI automation with income potential between 300 and
12:28400 an hour. If you look at all the waste of time, money, resources that businesses go through,
12:34just managing workflow, you would find so many opportunities to help businesses make money.
12:39It's why people are paid so well. Recently, we had our automation expert take all of our onboarding
12:43that we use at Martell Media for new employees from 15 tasks down to one. Imagine what that saved
12:49us. And that's why we're willing to invest in the right talent to build these kinds of automations.
12:53It actually brings me back to a quote that this guy, Naval Ravikant talks about, who's like one of
12:57the top technology investors and then also like life philosophers. And he says, we don't get paid for
13:02hours anymore. We get paid for outputs and automation can literally 10 X your output. To make this super
13:08easy for you, I'm going to share with you my no code AI automation blueprint to help you understand how to use
13:13tools like make.com, N8N, Zapier, Gumloop, and many of these AI workflows to be able to get paid top
13:19dollar to implement this work. Number one, map the workflow. So for you to be able to come in and map
13:25out all the processes to find the bottleneck that's stopping the business from growing, that is what's
13:31valuable. So for example, in a sales process, you've got everything from the sales development
13:35rep who qualifies leads to the account exec who enrolls leads to the sales manager who manages the
13:39whole sales infrastructure, going to a whiteboard and mapping that workflow on its own is worth a ton
13:44of money. Number two, you got to focus on cash. This is where everybody gets it wrong, where they come in
13:50and they start automating things because it's easy, but it doesn't save or make them any money. You got to
13:55find the low hanging fruit that you can make money for your clients because the more they save or make using
14:01your automations, the more they're going to spend with you to do more of it. So for example, helping a business
14:06do cold outreach at scale, meaning that there is a AI bot talking, dialing every minute, every day,
14:13like a 24 hour salesperson that will generate more income for the business, which is going to get you
14:18paid more. Number three is build copilots. This is where you look at somebody's work and you ask
14:23yourself, how can I build like an AI buddy that sits right next to them or in their workflow and helps
14:29them with the work they're doing. So they're only reviewing the final outputs, not having to do a lot of
14:33manual tasks. All that's cool. But what about using AI for more complex problems than a workflow,
14:39which brings us to scale number eight, AI data analysis with income potential between 300 and
14:44400 an hour. I don't know if you knew this, but Amazon runs on data, every decision product tweak
14:50tests is data backed with AI. Every business is going to have to start leveraging like big data analysis,
14:57or it's probably going to suffer and fail. Just like Edward Demings, my personal man crush
15:01always says without data, you're just another person with an opinion. So here's how you can
15:06get paid to do AI data analysis. Number one, data cleanup. Most businesses have the messiest data.
15:12The reason why they're not winning and growing is because they can't make a good decision because
15:16they don't have the insights. They have spreadsheets all over the place. They have
15:18disconnected systems. You can get paid to use AI to create a data warehouse or a data lake so that they
15:24can make better decisions because it's easier to find the information. Number two, data enrichment.
15:29Most businesses have no clue that you can even do this, and that's why they're going to love you.
15:33When you come in and say, hey, all those leads that you just have emails for, I can go to these other
15:38systems like Full Story or Sixth Sense and append the data or enrich the data with contact numbers and
15:45credit scores and location. And you can do that using AI and get paid to do it. Number three is data
15:51insight extraction. You get paid to help people understand the information. One of the companies I'm
15:56involved in is called Lomi, and they're a smart food composter that takes literally plastic and
16:01turns it into dirt. What they did to improve their Facebook ads is gave AI all the information on
16:07customers who bought and say, where are more customers like this? Well, it turns out there
16:10are certain states where they charge people to take their garbage away, and those people bought at a
16:15higher level than people that didn't have to pay to have their garbage removed. And those ads started
16:19performing better because AI told them where to find more customers just like them. Pulling out the
16:23insights, the recommendations, monitoring things. AI is now set up so you can take data and get
16:29insights in a click. This is the last and highest paid income skill. Number nine, no code AI agent
16:35development with income potential between 400 and 500 an hour. So last week I got asked, Dan, is AI going
16:42to take my job? And I used to say, well, AI is not going to take your job, but somebody using AI is going to
16:46take your job. Now here's where I'm at is if you don't replace yourself using AI agents, then you
16:53will be replaced. You got to be the person that actually builds them. These agents will work 24
16:57hours a day. They don't complain. They don't take vacation and they do the job 100% the same way
17:03every time they do it. That's why agents are so powerful. So I want to teach you is how to build AI
17:08agents so you can essentially replace employees within these companies and get paid to do it.
17:13The first step is you have to define the job. Every agent has a specialized output that it needs to
17:19learn how to do. And your job is to map it out with your customers so you can take all aspects of what
17:24it does and make sure it does it really well. I mean, if you look at sales, for example, having an AI
17:29agent qualify prospects is the lowest hanging fruit and can get rid of one to two to three full-time
17:35people and do it better 24 seven with no complaints. The second step is you've got to develop
17:40the model. This is where you actually train it using existing data that you have with your customer
17:45that shows examples of how it's done right. So if you have a process and standard operating procedure,
17:51you have examples of phone calls or transcripts from those calls, or even chat logs where you can
17:56give it examples of salespeople qualifying and doing it right. You need to develop the model with
18:01that training data set. And the third step is to deploy and monitor. If you don't build a system
18:06that looks at the output and measures the quality of it and give it a thumbs up or thumbs down,
18:11then you're not training the AI to get better and better over time. It's why most systems do have
18:17humans involved at first so they can get smarter and smarter and essentially do the work even faster.
18:21For example, our sales team has this AI powered sales chat tool that essentially takes all feedback
18:27from positive chats where the person bought negative chats where it didn't get qualified fast enough
18:32for the deal didn't happen and then uses that to feed the algorithm so they can get smarter about
18:37recommending new sales reps, what to say, how to say it, when to say it all automagically.
18:42Here's what I've realized is that all this information can feel overwhelming and some of
18:46you guys may not feel like you're smart enough or good enough to do anything with it. It might be
18:50interesting, but here's what I know. If you made it all the way to the end, I want you to know
18:54you're here for a reason. I think AI is in your future. I think that you should go get paid top
18:59dollars to teach people AI. I think you should get paid to implement AI into the businesses that
19:03need it. There's never been a bigger demand right now in the world and you now have a roadmap for
19:09how to do it. Don't sleep on this. Don't delay. Don't drag your feet. The time is now. You were
19:14meant for greatness and you watched this for a reason. Now, if you want to learn the seven things
19:18I quit to go from broke to millionaire, click here and I'll see you on the other side.
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