Uncovering the raw journey of Jay Masada, we explore how his passion for live music ignited Forever Soul Live, tracing its evolution from intimate sessions to a global platform. We reveal the pivotal moments and personal drive behind building a vital space for emerging rap and hip-hop talent.
00:00To me again, shout out to them, the things that they do, and the platform they provide is one of the, like I say, one of the ones you see a vast type of talent.
00:12Right.
00:12It's just not hip-hop and things like that.
00:15Now, how did you end up connecting with Forever So Live?
00:19Oh, okay, so it was a mutual friend of ours, an artist, by the name of Reggie AK.
00:26He reached out to me like, hey, I know someone doing the show.
00:30He sent me their info, and I hit them up, and I showed up.
00:33From there, it was just love, man.
00:36It wasn't hard to get along with them, and then we started talking about personal things.
00:44From late so, forever so, and forever born new, they just instantly felt like family.
00:49I just kept coming around, just kept hitting them up, and showing them my music.
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