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PBBM leads opening of new creative hub for Filipino products; project is a joint initiative of OP and Center for Int’l Trade and Expositions and Missions

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00:00Whether culinary concoctions, haute couture creations, the best in woodwork products, artwork, hardware and personal accessories, they stand out as first among equals, the creme de la creme of homegrown handiwork.
00:13And the President and First Lady were more than glad to lend a hand in unveiling Nikang Pilipino earlier today at the old Philbin Trade Center and Showplace, which will feature a design center for products in March this year.
00:26As we hear more from our Clay Zelpardelia.
00:30The best in the world. This is what the new Creative Hub, opened by President Ferdinand R. Marcos Jr., has to offer.
00:39From Filipino cuisine, eye-catching fashion, elegant furniture, and colorful decor, Filipino creativity on full display.
00:49The project is a joint initiative of the Office of the President and the Center for International Trade and Expositions and Missions.
00:58It is aimed at showcasing Filipino talent and promoting products rooted in the country's rich culture and history.
01:07Likhang Filipino is also part of this year's ASEAN Summit preparations, positioned as key destinations for buyers, tourists, and foreign delegations.
01:18Officials say the project seeks to go beyond display, supporting creative entrepreneurs and expanding access to global markets.
01:27Thus, this venue will strengthen and expand its export promotion initiatives to enable greater market access and international exposure for Filipino people, giving them access to buyers, to tourists, and in visiting delegations who seek to discover the range of Filipino excellence.
01:45The complex features 200 exhibitors across six galleries. It also includes a design center where creators can develop and conduct product packaging.
01:58I can assure you that this government will support you in your endeavors as you show the world the meaning of Filipino ingenuity through our products.
02:08Likhang Filipino will be open all year round. The site formerly Filtrate first opened in 1979, now revived to showcase Filipino products as the best in the world.
02:22Kaleiza Bardilia from the National TV Network for a new and better Philippines.
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