Deepfakes are fooling everyone—what you need to know now

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00:00Deepfakes are fooling everyone, what you need to know now.

00:04Over the course of 2025, deepfakes improved dramatically.

00:08In practical terms, synthetic media have become indistinguishable from authentic recordings for ordinary people,

00:14and in some cases, even for institutions.

00:17Cybersecurity firm DeepStrike estimates an increase from roughly 500,000 online deepfakes in 2023

00:23to about 8 million in 2025, with annual growth nearing 900%.

00:28From my vantage point, I see that the situation is likely to get worse in 2026,

00:33as deepfakes become synthetic performers capable of reacting to people in real time.

00:39First, video realism made a significant leap thanks to video generation models

00:43designed specifically to maintain temporal consistency.

00:47Second, voice cloning has crossed what I would call the indistinguishable threshold.

00:52This combination of surging quantity and personas that are nearly indistinguishable from real humans

00:57creates serious challenges for detecting deepfakes,

01:01especially in a media environment where people's attention is fragmented

01:04and content moves faster than it can be verified.

01:07There has already been real-world harm, from misinformation to targeted harassment,

01:12and financial scams enabled by deepfakes that spread before people have a chance to realize what's happening.

01:18The frontier is shifting from static visual realism to temporal and behavioral coherence models

01:23that generate live or near-live content rather than pre-rendered clips.

01:27I expect entire video call participants to be synthesized in real time,

01:32interactive AI-driven actors whose faces, voices, and mannerisms adapt instantly to a prompt,

01:38and scammers deploying responsive avatars rather than fixed videos.

01:42These include secure provenance, such as media-signed cryptographically,

01:46and AI content tools that use the Coalition for Content Provenance and Authenticity specifications.

01:53Simply looking harder at pixels will no longer be adequate.