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  • 10 months ago
Victoria’s Secret is ramping up Valentine’s Day marketing and inventory after selling out early last year, betting that stronger demand and engagement will support higher sales with fewer discounts, according to The Wall Street Journal.

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00:00It's Benzinga bringing Wall Street to Main Street.
00:02Victoria's Secret is expanding marketing and inventory for Valentine's Day after
00:07selling out too early last year, according to the Wall Street Journal. Executives said
00:11stronger sales momentum and higher customer engagement support a more aggressive approach.
00:17The company launched its February collection earlier, increased Valentine's Day-themed
00:21products, and reduced reliance on discounts. Inventory for the three months ending in
00:26February is expected to rise in the mid-teens percentage range, with three points tied to
00:31the holiday. Victoria's Secret reported net sales of $1.47 billion for the quarter ended
00:37November 1st, up 9.2% year over year. The company posted a $37.3 million loss, narrower than last
00:45year, and forecast adjusted earnings per share of $2.20 to $2.45 for the current quarter.
00:52For all things money, visit Benzinga.com.
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