Is LIV Golf Tearing Apart at the Seams?

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00:00Is LiveGolf tearing apart at the seams?

00:03When LiveGolf burst onto the scene in 2022, it wasn't just launching a new tour, it was declaring war on golf's old guard.

00:11Armed with unprecedented financial firepower from Saudi Arabia's public investment fund,

00:16Live didn't nibble at the edges of the PGA Tour's domain.

00:19It came straight for the heart, and it came swinging.

00:22The playbook was aggressive.

00:24Pay nine-figure guarantees to elite players, strip away the grind of a 72-hole week,

00:29and offer a sleek, rebranded alternative that felt like a blend of elite competition and global exhibition.

00:36Greg Norman, long a disruptor in the golf world and never shy about challenging authority,

00:41took center stage as Live's lightning rod.

00:44Players who defected were banned from tour events and faced uncertain paths to major championships.

00:49By 2023 and 2024, battle lines had been drawn.

00:53Rory McIlroy stood tall among traditionalists, branding Live events as glorified exhibitions.

00:59His logic was straightforward.

01:01A champion earns their title over 72 holes, not 54.

01:05But 2025 brought a twist.

01:08Greg Norman's departure in September didn't just remove a CEO, it removed the soul of Live's American presence.

01:15He wasn't merely an executive.

01:17He was the icon LiveGolf needed to stand toe-to-toe with the tour.

01:21Koepka's surprise exit for family reasons only added to the uncertainty.

01:25Attendance rose, but TV ratings didn't.

01:28U.S. events shrank, while the league leaned further into international growth.

01:33One thing is clear, golf's great disruption is no longer new, and that may be Live's biggest threat yet.

01:39We have a thumbs up for the next part.

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