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The Apprentice (UK) - Season 19 Episode 100 -
(special) The Celebrity Apprentice: Christmas Special Episode 1
(special) The Celebrity Apprentice: Christmas Special Episode 1
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00:00Hello? Santa?
00:02Hi, it's Lord Sugar here.
00:04Oh, Alan. It's good to hear from you.
00:06Did you get your presents?
00:08Yes, thanks for the slippers. Perfect fit.
00:11Now, I wonder if you could do me a little favor?
00:13See, I've got these celebrities that I'm supposed to put through their paces for children in need.
00:19I don't suppose you need a few extra elves, do you?
00:22I think I might have just the thing.
00:25Lovely stuff. I'll send them your way.
00:27Bye.
00:28Goodbye. And, Alan, try to be good this year, will you?
00:33Oh, I'm always a good boy, Santa.
00:37Well, I hope they don't come up with a load of old baubles.
00:41Twelve famous faces are heading to London.
00:45In my 15 years on EastEnders, I survived sharing a hot tub with Ian Beale.
00:50If I can survive that, I'm going to smash this.
00:53As William Shakespeare said, though she be but little, she is fierce.
00:57That could be written for me.
00:59They're leaving their day jobs behind to do battle for BBC children in need.
01:04I am not here to play any games.
01:06I will throw anybody under the bus.
01:08In fact, I will throw the boss under the bus.
01:10Don't forget your Oyster card.
01:12I'm back in the ballroom.
01:14I can't wait to see Lord Sugar and show him what he's been missing.
01:17But impressing the boss...
01:19Let's make a load of money, yeah?
01:21...will be anything but child's play.
01:23Oh, these are burning.
01:24Oh, dear.
01:25Oh, my God, look.
01:26We've got this all under control.
01:27We've got bubble gum and white pepper.
01:28I just got sick in my mouth.
01:29Is that a good sign?
01:30Twelve celebrities.
01:31Where are you panicking from this kitchen?
01:32I'm panicking.
01:33I don't go into the kitchen.
01:34I attended my Deliveroo driver's wedding.
01:35One tough task.
01:36God, a penguin.
01:37Do, do, do, do.
01:38That's gonna be worth triple your orders, haven't it?
01:39All you experts have come up with that piece of crap.
01:41I mean, that is diabolical.
01:42It's down to business.
01:43Listen, mate, your advert sucks.
01:44For children in need.
01:45You're fired.
01:46I'm fired.
01:47I'm fired.
01:48I'm fired.
01:49I'm fired.
01:50I'm fired.
01:51I'm fired.
01:52I'm fired.
01:53I'm fired.
01:54I'm fired.
01:55I'm fired.
01:56I'm fired.
01:57I'm fired.
01:58I'm fired.
01:59I'm fired.
02:00I'm fired.
02:01I'm fired.
02:02I'm fired.
02:03I'm fired.
02:04I'm fired.
02:05I'm fired.
02:17I'm fired.
02:2011am.
02:21Yes, would you please send the celebrities in?
02:36Hello.
02:44Thank you very much indeed, ladies and gentlemen,
02:47for giving and affording your time
02:49for this great charitable cause, which is for children in need.
02:53Now, OK, it'd be good if I knew any of you.
03:00And I've got your CVs here, so...
03:03Right, Rob, apart from guiding these people legally,
03:08what do you feel you might be able to bring
03:10in a business point of view?
03:11Well, I mean, I can freeze the assets of the other team, I'm hoping.
03:14LAUGHTER
03:15Now, Shazia, you're a comedian.
03:21Come on, tell me, what do you feel you might be able to bring to this?
03:24A decisive, a sense of humour.
03:27We've won, basically.
03:29We've won hands down.
03:31Right.
03:32We've got all the qualities that they haven't got.
03:35LAUGHTER
03:35Don't start on us already.
03:38Shot spired.
03:40AJ. Hello.
03:41You sound like you've got a Cornish accent there.
03:44Cornish?
03:44How very dare you!
03:48Blackburn, Lancashire, yeah?
03:49Blackburn, Lancashire.
03:50Yeah, you're a presenter of Big Brother, is that right?
03:53Yes, correct.
03:53What do you reckon you'll bring to this?
03:55I can bring me boys.
03:57I can bring...
03:58Oh, you can certainly talk.
03:59I've got that bit.
04:00LAUGHTER
04:01I can bring, you know, good work ethic and everything with 100% commitment.
04:08Good.
04:09Now, Tom, since when did you get celebrity status?
04:13I don't know.
04:14I don't know.
04:16I don't know.
04:16I mean, he was here as an ordinary candidate.
04:18I remember him well.
04:20Right.
04:20Now, he's here in Celebrity Apprentice, a bit of a wheeler-dealer.
04:26He sells Christmas cards on New Year's Day.
04:28LAUGHTER
04:29You're crying.
04:31I don't get upset.
04:32I mean, it's just...
04:33I've done this show six years ago, and this show changed me life.
04:36And I'm back, yeah.
04:38Four.
04:39It is exciting for me, because you're the only candidate that might end up firing twice.
04:44LAUGHTER
04:44I hope not.
04:45I hope not.
04:46Fingers crossed.
04:47And now, Hedina.
04:49Hi.
04:50Hello.
04:50Four times world cycling champion, yeah?
04:53Unbelievable.
04:53Yeah.
04:54APPLAUSE
04:55What do you think you can bring to business?
04:59Ah, I can bake.
05:00I can cook.
05:01That's my skill.
05:02Well, you know, that's interesting.
05:03Oh, come on.
05:05Interesting.
05:05You'll find out in a minute.
05:08OK.
05:09So, anyway, JB.
05:11Yes, or Trigger?
05:12You're part of the band JLS, is that right?
05:14Yes, still am.
05:15You're finally hoping to be a number one at Christmas then, yeah?
05:18Yeah.
05:19Yeah.
05:19That would be very nice.
05:20Yeah, yeah.
05:21Any good in business?
05:22Well, I would like to think that I would be a person who's calm under pressure.
05:28Oh.
05:28I do like to win, but I also love working as part of a team, so...
05:33Good.
05:34Charlie.
05:35Hello.
05:36You're a Radio 1 DJ.
05:38Dance, music.
05:39Yep.
05:40I prefer ABBA, actually.
05:42Money, money, money.
05:43That's what this is all about.
05:44Listen, I've played a lot of ABBA remixes on dance anthems.
05:48Welcome.
05:49Welcome.
05:49And then we've got Matt.
05:52So, you're a legend on Gladiators.
05:54Hello, Lord Trigger.
05:55Nice to meet you.
05:56You too.
05:57Now, what's your strategy?
05:58Are you going to hit everyone with a giant cotton wool bud?
06:02I'm just going to win.
06:03Love it.
06:04What do you reckon you'll bring to this?
06:05I think just all-round leadership, inspirational role model, Tigger.
06:09I can already...
06:10I see these guys, I'll catch them, and they're looking at me.
06:13I see I'm already having the...
06:14They can look to me just for guidance.
06:16Yeah.
06:17Okay, so, look, enough of all this chit-chat.
06:19I'm going to tell you what you're going to be doing.
06:21I'm sending you on a trip to Lapland.
06:26Come on!
06:29Yes!
06:30Yeah, Tom, Lapland is not a dance club.
06:36It's the official home of Santa Claus,
06:39and you are going to create your own gingerbread biscuits.
06:43What?
06:44You'll have to devise a recipe, brand your biscuit,
06:49shoot the TV advert, and record a radio jingle.
06:53Then you'll launch your gingerbread to a roomful of retailers.
06:58And here's the good bit.
07:00These guys are going to place real orders with you,
07:03and they are going to be on the shelves in the shops this Christmas.
07:09People to buy.
07:09So, Karen and Mike are my associates here.
07:17Karen has been with me for years in this process.
07:21And Mike, who's famous for his interviewing techniques,
07:26these two people don't miss a trick.
07:28I can tell you that now, okay?
07:30They report back to me,
07:32and I will know every single thing that you have done.
07:35Now, the winning team is the one that secures the most orders.
07:42And unfortunately, on the losing team,
07:44at least one of you will be fired.
07:47Everything clear?
07:48Yes.
07:49Yes, Lord Sugar.
07:49Good.
07:50Let's make a load of money, yeah?
07:53Off you go.
07:55Three days to turn biscuits into serious dough.
08:00I feel with you, we've got the golden nugget.
08:03Don't say that.
08:04Feel the golden goof.
08:04I feel a lot of pressure on me now.
08:06Don't feel the pressure, just lay the eggs.
08:08But first, a chance to suss out skills.
08:12I won MasterChef.
08:13You won MasterChef?
08:14Yeah.
08:14So this is a cooking challenge, you know how to cook.
08:17We are winning.
08:18My strategy going into this is wit,
08:22and if that fails, I'll be bringing legal action.
08:26Top of the to-do list.
08:28I want to be on a husky ride so fast.
08:30Literally, let's go.
08:33Let's go.
08:35A festive trip.
08:36Where are we going?
08:36Oh, that way.
08:37Yeah, over here.
08:38To the frozen north.
08:40It's all jolly fiddlesticks talking about biscuits and Santa.
08:43But we've got to win.
08:44I'm not here to sit at the back.
08:46I'm scrappy.
08:46I'm up front, always.
08:49We won't be going anywhere unless we actually check in.
08:51Oh, yeah.
08:52That's a good point.
08:53Good point.
08:54Well made.
08:56Whoa, what the heck in the joint?
08:59Nothing to see here.
09:00Nothing to see here.
09:01Carry on as you were.
09:13Lapland.
09:13Home of Father Christmas, reindeer, and elves.
09:22Let's go.
09:26And now, 12 celebrities.
09:28We're going to be Santa.
09:30On a mission to make Pudsy proud.
09:36Oh, my gosh.
09:39Feel like I'm in James Bond.
09:45Come on, girl.
09:47First task for both teams, we have arrived, lockdown a leader, who's up for being project
10:05manager, making his case, barrister Rob, you know, having led teams in various challenging
10:12parts of the world, it seems to me the most important thing, we have the most extraordinary,
10:16brilliant, rich buffet of talent here, depth and range of creativity that is, I mean, world
10:22class, every single person, so it seems to me that we are sublimely more gifted than the
10:27other teams.
10:28Um, so.
10:29All my votes are for you.
10:30Yeah, Rob's got my vote.
10:32Yeah, I think you've got, yeah, I'm in.
10:36These are exceptional people, when you have a wealth of that talent and a wealth of that
10:40experience, the most important thing is to empower people to speak.
10:44We live or die together.
10:46But if we fail, I will be the first person to offer myself to be sacked to Lord Sugar.
10:51I'm the least bit afraid of him.
10:52I mean, you know, my grandma was more frightening than him.
10:56In Santa's secret forest.
10:57Who wants to be a leader?
11:00It's gladiator Matt.
11:02Yeah, I would be a team leader.
11:04Versus singer JB.
11:05Let's fight for it.
11:06We don't need to fight.
11:07Hey, on me.
11:09Matt, why do you think you would be a great project manager?
11:13Um, I don't.
11:14I know I would be.
11:15Um, I've built two multi-million pound companies from scratch with zero investment, right?
11:21I also own a third company, which I've pitched to partnership retailers and supermarkets
11:26in the food and beverage sector, which is exactly what we're going to be doing.
11:29So we're on a PM, right?
11:30Yeah.
11:31PM of the gladiators.
11:32I've been carrying that show for two years.
11:33Do you know what I mean?
11:34So if you're looking for a PM, you're a magic manager.
11:36And what I love about you is the modesty and the humbleness that you bring.
11:40Okay.
11:41Well, for me, I'm focused on the task.
11:43So it's all about identifying everyone else's skills and how we contribute together as a team.
11:48Yeah.
11:49So for me, that would be my focus.
11:50Yeah.
11:51And we can get the best product, get it on the shelves, sell it and do the job.
11:56Right.
11:57Let's vote.
11:58All votes for Matt.
11:59Who votes for JB?
12:00I'm voting for JB.
12:02JB.
12:03Okay.
12:04JB is project manager.
12:07I think deep down, Matt has definitely put out that I am project manager and I was chosen,
12:12no less, over him.
12:13Kind of makes him not so much of a legend, I guess.
12:17The thing that we need to do first is a concept.
12:20That's everything.
12:21Yeah.
12:22Focusing on festive feelings.
12:24Everything's going to emanate from that and everybody has to feel and invest a sense of
12:28passion.
12:29It's going to touch them.
12:30Project manager, Rob.
12:31I wonder if what we should do is think about now for five minutes.
12:35Yeah.
12:36Everybody telling a personal story and thinking about a concept that they've got for Christmas
12:40and why it touches them.
12:41Christmas is just family.
12:43It's as simple as that.
12:44I just got these vivid images of my mum walking out.
12:47I have her dressed in an African Congolese attire and full of colours and she's dancing.
12:52She'll be playing some gospel music in the background.
12:54So I'm one of seven children.
12:56You come together and there's so many different personalities.
12:59But you come together in this moment and there's just that love and that passion.
13:04I hear that.
13:05What is it that's special?
13:06What's the ingredient?
13:07What's the thing that's going to say brought directly to you from Lapland?
13:11As team leader, the first thing Rob does is go story time.
13:16One after the other.
13:17My darling, we're on the clock.
13:19Tick tock.
13:20Not everyone's going to get a chance to experience Lapland, right?
13:23So what's the one thing that we want to take back?
13:25Guys, what we are actually taking back are gingerbread biscuits.
13:30Yes.
13:31So that's what we need to focus on.
13:37Bear in mind, we're pitching to supermarkets.
13:39It needs to be something.
13:40I think it has to be unique.
13:41Chewing over ideas for their gingerbread.
13:44What if we had some kind of animal?
13:46I've definitely seen reindeer.
13:47Yes.
13:48A penguin?
13:49A penguin?
13:50A penguin?
13:51A penguin's a cute.
13:52Yeah.
13:53JB's team.
13:55We've got to have one group who's going to go and do the recipe development,
14:00and another group who's going to be working on the branding,
14:02so the tagline, the product name, so on and so forth.
14:04I strongly feel like I want to be involved in the branding side of it.
14:07Yeah, OK.
14:08Listen, I love food, right?
14:09There's no-one that does food more than me.
14:11I literally don't stop eating,
14:12and I promise you I'll make the best flavoured biscuit in the world.
14:15So, for the brand team, I think we should have Matt, Angela, Sarah, and then myself, Tom, Shazia will be in the recipe team.
14:24Sub-team leader, I'm going to go with Angela.
14:27OK.
14:28Matt, you went for a manager, you didn't even get sub-team.
14:31I think it's better.
14:32That was the plan the whole time.
14:37The task will be one on the marketing, so, of course, I'm in the marketing team.
14:41And I'm not officially sub-leader, but I think we all, like, room between the lines, I think we know who the real leader is.
14:46I'm now exactly where I wanted to be.
14:48Is that a joke?
14:49That was so well-played, Matt.
14:51You mortans are falling straight into my trap.
14:53Excellent work.
14:54How embarrassing.
14:58I would love the theme of naughty and nice, that appeals to the bar humbugs.
15:03Still stuck in their talking circle.
15:05So, for me, I would go more traditional, I think.
15:08Yeah, same.
15:09You definitely don't want, like...
15:10Sorry, I would go more traditional, but I like bar humbug as well.
15:14Rob's team.
15:16So, then, going back to the theme, the concept, the feel.
15:19Sorry, I'm not clear, what is your theme?
15:22I literally don't know what you decided on, guys.
15:24Very good question.
15:25Very good question.
15:26If we go down the bar humbug route, this could be our winning ticket.
15:29Yep, bar humbug with a heart.
15:31Yeah.
15:32Bar humbug with a heart!
15:33Yeah.
15:35I've been doing The Apprentice now for more than a decade, and I've got to tell you, I've never seen a brainstorm like it.
15:41There were six people, all brainstorming their own idea, no one listening to anyone else.
15:46It was absolute chaos.
15:48So, I'm teaming, I'm going to nominate you, AJ.
15:50So, just to be clear then, we are going to go off and do something with the branding under the themes of naughty and nice, with an inclusive, festive feel.
16:01Yeah.
16:02Christmas is a time to be grateful.
16:04Wouldn't it be a really good thing if we were to write on the back of the packaging about what you're grateful for?
16:08OK.
16:09Let's go, let's go.
16:10Good luck, everyone!
16:11Should we go dashing through the snow?
16:13Dashing through the snow!
16:1611am.
16:19Today, half of each team will produce sweet treats.
16:22I mean, how about we put something different, like chilli or...
16:25No!
16:27No chilli in a biscuit, you nutter!
16:30While the rest cook up brands.
16:36It's not a great start, guys.
16:37But, listen, we have started.
16:39We need to stick to the brief.
16:40What brief?
16:41I knew more about your Christmas traditions than I did about the theme.
16:45But haven't we had a lovely time doing it?
16:50Ho, ho, ho!
16:51In the heart of Elves Village...
16:53Oh, look, there's an elf!
16:54There's two of them.
16:55Hello!
16:56Hello!
16:57The Gingerbread House, kitchen base for Rob's team.
17:00Oh!
17:01Oh, it smells so nice!
17:02All right!
17:03Taking the lead, Paralympic athlete and MasterChef winner...
17:07This is me in my element.
17:09Cadena.
17:11I feel like we start with shapes.
17:12This is like...
17:13So, I think that's important too?
17:14Yeah.
17:15Oh!
17:16So, we can, like, figure out where we start.
17:17What do we have here?
17:18Obviously, we've got Santa's hat.
17:19OK.
17:20I don't know what on it.
17:21I don't like the look of that.
17:22What's that?
17:23That's a cupcake.
17:24So, this is a cupcake.
17:25But I think if we turn it upside down...
17:28Right?
17:29..we can use this as Santa's beard,
17:30and then we can create his head and his...
17:33That's actually fricking genius.
17:34Do you know who you are?
17:35In an ideal world, we've got two versions.
17:38Naughty nice.
17:39Right, so we've got two different flavours as well.
17:41Is it...
17:42Absolutely.
17:43Oh, we're in.
17:44We can have the two.
17:45We're in.
17:46We're in.
17:47How lucky are we to have you right now?
17:49When it comes to cooking, I have no transferable skills whatsoever,
17:52but the good news is that Kadena is a world-class cook.
17:56You are our head chef.
18:00Deep in Santa's secret forest...
18:02I'll be chief taster.
18:03OK, yeah.
18:04Putting Tom's talents to good use,
18:06JB's band of biscuit bakers.
18:09Right, shall we start by making the base?
18:12Yep.
18:13130 of caster sugar.
18:15Nice and sweet, just so I like my biscuits.
18:1885 golden syrup.
18:20I could drink that.
18:21Don't be shy.
18:23There we go.
18:24That's 85 grams of golden syrup.
18:26Did you just eat that?
18:27No.
18:28Go on, whack it in there.
18:30That's it.
18:31And then treacle.
18:32How much treacle?
18:33Uh...
18:34Look.
18:35Tom?
18:36Where is it?
18:37It just ate a lot of treacle on its own, but...
18:40What's it like?
18:41Tastes like tar.
18:42Next, we're going to need to put the flavours in.
18:44I've got an idea, yeah?
18:46Go on.
18:47What about this?
18:48Bubblegum and white pepper.
18:50Bubblegum?
18:51White pepper.
18:52Trust me.
18:53That would taste fantastic.
18:54Oh, Chateauneuf the back-runners.
18:57Look, at the end of the day,
18:58we are doing this for children in need, OK?
19:00We want to raise as much money as possible.
19:02Oh, look at that!
19:03Smells amazing.
19:04I'm going to make sure that biscuit tastes amazing,
19:07smells amazing and sells loads.
19:09A bit harsh.
19:10Can we try it?
19:11Go on, try a bit of this.
19:13Yeah.
19:17That's nice.
19:18It is nice.
19:19That is nice.
19:20That's nice!
19:21That's really nice.
19:22I think that's good.
19:23Mate, that's banging.
19:24That is banging!
19:27On the menu for the rest of each team,
19:29bake up a brand.
19:30Oh, this is cute.
19:31Oh, look!
19:32Oh, Santa's toy factory!
19:34Oh, do you think this is the, um...
19:36Naughty and nice.
19:37Naughty and nice.
19:38Yeah, the naughty and nice.
19:39At the wise old elf's house...
19:41First things first,
19:42we need to come up with a product name.
19:44AJ pushes for a name with bite.
19:46I'm thinking gangster claws.
19:48Just imagine, like, Santa would like a lot of gold chains around his neck.
19:53Or gratitude, gingerbread.
19:55Okay.
19:56It's going to do with gratitude.
19:57You know what Rob was talking about?
19:58I was thinking of Frosty Trickster, for example.
20:00Jolly McTrouble.
20:01I like Jolly McTrouble.
20:03Jolly McTrouble's good.
20:04Yeah?
20:05Yeah.
20:06Santa's toy factory.
20:07This is actually quite a good-sized door for me.
20:09It's perfect.
20:10Yeah.
20:11Bringing their idea to life.
20:13Oh!
20:14Okay, it's business.
20:15Sarah, Matt and Angela.
20:17A name for the penguin.
20:20We did, obviously, think straight away that it needs to be a p-p-name.
20:23Yeah.
20:24What about plucky?
20:25Like, as a little plucky little...
20:27That's very cute.
20:28Isn't it?
20:29I love that.
20:30I mean, the only thing that's just occurred to me is it does rhyme with a f-word.
20:33That's true.
20:34Um...
20:35Okay, so that's one.
20:36Yeah.
20:37So, number two, pocket...
20:38I never know how to say penguin.
20:40Penguin.
20:41Penguin.
20:42Penguin.
20:43Pocket penguin.
20:44Or he could be...
20:45That could be his name.
20:46Matthew, what would you suggest?
20:47Let's go.
20:48Your choice.
20:49I'm saying...
20:50Yeah, go on, take the floor, Matt.
20:51Yes, take the floor, Matt.
20:52You're so full of it.
20:53Penguin.
20:54When you slam somebody else's idea, you need to have something to offer instead.
20:55Gary the penguin.
20:57I think Gary the penguin, because...
20:59Gary the penguin.
21:00So hang on, just bear with me.
21:01I'm in the supermarket.
21:02I'm in the supermarket.
21:03I'm just acting this out for you.
21:05Boring product.
21:06What would you like?
21:07Boring product.
21:08Oi, Gary.
21:09Pat.
21:10Patty.
21:11Paul.
21:12Pedro.
21:13Oi, there we go.
21:14Hello.
21:15Peter.
21:16Peter the penguin.
21:17Gary.
21:18Brian.
21:19Hi, that one.
21:20You like Gary?
21:21It's my name.
21:22Oh!
21:23Yes!
21:24That might be the stars aligning and the universe guiding us.
21:27I actually think we can play with it, we can lean into it.
21:31Like, I do wish Gary was a woman, but, like, aside from that...
21:34Okay.
21:35Gary the penguin, let's go.
21:37As sub-team leader, I am feeling a little clammy.
21:42I genuinely thought that was going to be quite simple and focused.
21:48Is anyone else slightly dying inside at the thought of Lord Sugar going,
21:52Gary the penguin.
21:53Gary the penguin.
21:54His name is Alan.
21:55Exactly.
21:56Yeah.
21:57I think it's fun.
21:58Gary's better than Alan.
22:03Back at the gingerbread house...
22:05Can I get you guys on measuring?
22:07I'll do it, but just wait.
22:08You'll be ill.
22:09For Kadina's kitchen crew...
22:10No.
22:11Honestly, I never understand how people can't bake,
22:14because you just put the stuff in the stove.
22:16Things start to crumble.
22:19The way you're panicking from this kitchen...
22:21I'm panicking.
22:22I don't go into the kitchen.
22:23What do you want in the kitchen now?
22:24I honestly attended my Deliveroo driver's wedding.
22:29Right.
22:30What's the first thing on the list?
22:31Right.
22:32Plain white flour.
22:33275 grams.
22:34Right.
22:35Just a tiny bit.
22:36There we go.
22:37Wonderful.
22:38How much is that?
22:39130 grams.
22:40130 grams.
22:41What's the next thing?
22:42The next is a golden syrup.
22:44You're getting it everywhere wrong.
22:45It's all right.
22:46One thing I can do is cleaning.
22:48I'm just not good at cooking.
22:49He was in charge of making sure we get this recipe right.
22:52Oh, you.
22:53Right, well, golden syrup, 85 grams.
22:55We'll start from the beginning, don't we?
22:56Right, so, 275 grams of clean white flour.
22:59Icing sugar is 100 grams.
23:01Yes, I've done 100 grams of icing sugar.
23:03Right.
23:04Oh, sugar.
23:05What's next?
23:06I'm distracted.
23:07We've done it in the wrong order.
23:08I'm going to keep an eye.
23:09You're interfering with the surgeon.
23:10How much gold is it here?
23:11Oh, there's so much going on.
23:13What's wrong? What's up?
23:14This recipe is wrong.
23:16Oh, my God.
23:17What's missing?
23:18What's missing, chef?
23:19We've added 100 grams of icing sugar and that's for the...
23:22The icing.
23:23I have to say, it did occur to me it felt a bit strange.
23:25Can we just...
23:26Can we just...
23:27Can we just...
23:28Right, we've got to start again.
23:29Start again.
23:31Rob put himself and Eddie in the kitchen with Kadina and God knows why.
23:34They've slowed the process down, they've mixed up the icing.
23:37I mean, she's done a good job on her own with two sort of very naughty elves trying to help her.
23:43We're going to do this properly this time.
23:45Right, we're going to do it properly.
23:47At the wise old elf's house...
23:49What about...
23:50Be naughty to get on the good list.
23:52No!
23:53Tasked with bringing heart to their bar humbug biscuit...
23:57I'm liking what you're doing but not enough to make it our tagline.
24:00So, let's go with...
24:02Be naughty, get nice.
24:04Yeah, fine.
24:05Yeah.
24:06Yeah.
24:07AJ, Charlie and Jake.
24:10I'm trying to think of Rob's thing that he said he 100% wanted was some kind of note in there which gives you the opportunity to say what you're grateful for.
24:18But, you know, the theme is bar humbug.
24:21Is bar humbug really the energy that passes on, like, love and gratitude?
24:28I just want to make almost an executive decision here and say, we're not doing letters.
24:33Oh, no.
24:35I said it.
24:36No.
24:37He's going to take us to the cleaner.
24:39That's on you then, AJ.
24:40OK, well, listen.
24:41I'm not getting involved with that.
24:42Listen, why don't...
24:43Why don't...
24:44OK.
24:45No.
24:46I can't agree to this behaviour.
24:49I can't agree to this.
24:51I don't like to stick by the rules all the time but when it's something like this and it's serious, I feel like we have to.
24:56He'll be fuming.
24:57I've got to see him for another few days.
25:00At Santa's toy factory...
25:02The little biscuit that's a big treat.
25:05Yeah, that's actually...
25:06That is good though.
25:08Thank you, Matthew.
25:09I feel so validated right now.
25:10Matthew thinks it's good.
25:11It must be.
25:12The other team play with potential taglines.
25:15It's kind of like a do...
25:17Like do you.
25:18Eat me, do you.
25:19Yeah.
25:20That's not quite right.
25:21Wow.
25:22That's not the first time.
25:23It's not quite right.
25:24Ignore that, Mike.
25:25Mike, don't write that down.
25:26No, everyone says their biscuit's good.
25:27Rebel.
25:28Rebel.
25:29A cheeky treat.
25:30A cheeky treat for your little rebel.
25:31A cheeky treat for your little rebel.
25:32Oh, hang on.
25:34Hello, the brains of the operation speaking.
25:37The brains of the operation?
25:39How are you, gang?
25:40How are you doing?
25:41Yeah, we're quite good.
25:42Go on.
25:43Maybe we should find out your flavour first.
25:45Yeah.
25:46Bear with us, all right?
25:47Just hear us out.
25:48That's not a good start, is it, to this?
25:50We've got bubble gum and white pepper.
25:52Are you joking?
25:54Yeah, yeah, all right, Matt.
25:55Listen, it's got loads of protein.
25:56You'll love it.
25:57I just got sick in my mouth.
25:59Is that a good sign?
26:00No, it's called innovation.
26:02Listen, we've tasted it.
26:03It tastes fantastic.
26:04Honestly.
26:05Can you taste each different glass, okay?
26:07You've hit us with that.
26:08Would you like us to hit you with the name?
26:10Yes, please.
26:11So, are you ready?
26:13Yeah, we are ready, we think.
26:14Three, two, one.
26:16Gary the Penguin.
26:18Who?
26:19What?
26:20What?
26:21Say again.
26:22Gary.
26:23Gary.
26:24Hello?
26:25What's it called?
26:26Gary.
26:27Hello?
26:28What's it called?
26:29Gary, Gary.
26:30It's called Gary the Penguin.
26:32Wait, wait, wait.
26:33Gary?
26:34That's the bland leading the bland.
26:35It's bland.
26:36No.
26:37The tagline is, a cheeky treat for your little rebel.
26:40A cheeky treat for your little rebel.
26:42Sell that, Tom.
26:43I think you're going to have your work cut out for you selling pepper biscuits to kids, to be honest.
26:48Oh my God, it smells lovely.
26:49Hey, listen, listen.
26:50Guys, we're going to have to love you and leave you.
26:51Hi, well done.
26:52Good work.
26:53We'll say hi to Gary for you.
26:54Yeah.
26:55Thanks.
26:56Sure, he's with us.
26:57We're actually sitting in a room with Gary right now.
26:58Good flavours, guys.
26:59Bubblegum, white pepper.
27:01If someone said, go and choose the worst flavour you possibly could.
27:05Hello.
27:06Podsy.
27:07Hi.
27:08Oh my gosh.
27:09Oh, Podsy, we're trying our best.
27:11We really are.
27:12I'm so sorry about you.
27:13Podsy.
27:14Put your thumb up if you like bubblegum and white pepper.
27:17Oh.
27:18All together, all together.
27:20Oh, oh.
27:21Gary loves you.
27:22That bodes well.
27:23Guys, I'm calling the marketing team now to see what we're doing.
27:26Brilliant.
27:27OK.
27:28Hello.
27:29Hi, AJ.
27:30How you doing?
27:31Really good.
27:32How are you?
27:33Good, really good.
27:34I'm sure you've come up with something fantastic.
27:36It's joyful.
27:37Can you hear me all right?
27:39I can hear you, but I'm just going to stop you right there.
27:43Joyful.
27:44We went away from this morning's meeting clearly saying that we were going to go down the alternative
27:49route of bar humbug and the first word you've said to me is, it's joyful.
27:53Oh, no.
27:54We're having a joyful meeting.
27:55Don't worry.
27:56Oh, lovely.
27:57Don't bar humbug until...
27:58Yeah, love.
27:59Rob, can you tell us the design you've gone for?
28:03It's going to be Father Christmas.
28:05But the icing...
28:06It's going to have two different flavours, right?
28:08OK.
28:09Right, so we've got all of that.
28:10And we're hoping that one of the things you might do when you give that person that biscuit
28:14is that part of your design is going to be about handing over a something to another person.
28:21Rob, do you want to know the product name?
28:23Yes.
28:24The product name is called...
28:26Jolly McTribble.
28:30What?
28:31OK.
28:32What, he's some sort of Scottish pirate?
28:34No, he's not.
28:35What about the...
28:36Have you got on the packaging this idea about an expression of gratitude,
28:39the packaging...
28:40OK, so, you know, I'll be completely honest with you, Rob.
28:43I wasn't as keen on the letter.
28:47I feel quite strongly about that bit of the packaging.
28:50We were all talking this morning about warm feelings about Christmas.
28:53And if it's...
28:54Absolutely, but we also was talking about humbug.
28:56Yeah, it could be, it could be, happy Christmas, I hate you.
28:59I'm just going to give Rob a little massage, and then we'll be all right.
29:02No, no, it's fine, it's fine, Charlie, Charlie.
29:03Go ahead, Charlie.
29:04So, just to confirm...
29:05The little note, would you like that on the packaging,
29:08or would you like that in a form of like a letter inside...
29:11I'll leave that entirely to you guys.
29:12It's just been nice to, like, have the extra...
29:14I think it might be nice on the pack...
29:16Some extra element of the packaging.
29:18OK.
29:19Listen, good luck, everyone.
29:20All right, listen, we have to go, Rob.
29:21So, listen, good luck.
29:22Let's have fun.
29:23Listen, enjoy it, guys.
29:25Bye-bye.
29:27OK, Rob was really clear on the fact that he definitely,
29:31definitely wants a note.
29:33This is as much as I don't want a note.
29:35We're having a note.
29:36Yeah, we're having a note.
29:37We're having a note.
29:38We're having a note.
29:39On the other team...
29:41So, what's the best way to decorate this in order to sell it?
29:44...working on ways to give their penguin pizzazz...
29:47Got to link in Christmas because there's nothing about the name...
29:50Yeah, yeah, yeah.
29:51...or the tagline that...
29:52I've got it.
29:53What about if we put him in a Christmas jumper?
29:57Yeah!
29:58Shazia, Tom, and project manager, JB.
30:02OK, where's your bag?
30:04There we go.
30:05Right, I'll crack on with this, yeah?
30:07Whoa, this is, like, well too runny.
30:10Oh, my God, look.
30:11Can we make the next bit a bit thicker?
30:13Oh, no.
30:14I've got this all under control.
30:16It is so runny.
30:17I'm holding it with a spoon.
30:19Nice, though.
30:22Push it in, put it all in your handball.
30:25Yeah.
30:26Guys, we've only got a few inch left, yeah?
30:35Yep.
30:36Look, I ain't saying I'm runnin' the show here, right?
30:39But I thought of the design, yeah?
30:41Thought of a little Christmas jumper.
30:43Even thought about the recipe.
30:45But that's what we do.
30:46We lead from the front, but sit at the back about us.
30:50There you go. Here, have a little...
30:51Oh, shall we try some?
30:52Yeah.
30:53Let's have a little piece.
30:56Nice, isn't it?
30:57It tastes nice.
30:58It does taste nice.
30:59It tastes nice.
31:00Good.
31:01If they're sold on the look, they'll definitely be sold on the biscuit.
31:08So what I'm thinking for the logo is Jolly McTrouble in, like, a bold colour, maybe red.
31:13Branding their biscuit...
31:15What do you think?
31:16Actor Jake takes the lead role.
31:18Ooh.
31:19Maybe Jolly McTrouble on one line.
31:21No, I think it looks better split.
31:23I've got to be...
31:24OK, why don't we try?
31:25Is there any way that we have Jolly up here?
31:28Yeah, on the top.
31:29McTrouble down here.
31:31Well, I've got to be honest, I don't think the Jolly McTrouble is striking enough.
31:34I think you need a logo in your face.
31:36I'm just thinking, do we need some illustration on this?
31:39No, no, it's not going to work.
31:40Instead of just saying, no, no, no, we should try, try, try.
31:44AJ, can I just say...
31:45But let's have a look.
31:46AJ, can I just say, I don't think we should change it.
31:48So you don't want any illustration on it?
31:51I don't think so.
31:53Very difficult, innit, when you get three people and they've got sort of three different ideas,
31:57tempers are flaring a little bit.
31:58Yeah, wish me luck.
32:00What about underneath that, then?
32:02We could go, I'm grateful to you because, so that we still include the gratitude bit.
32:08So maybe the simple gratitude text is gratesful for...
32:13Do we want two and then a line so they can fill and name it?
32:16Yeah, exactly.
32:17Yes, yeah, 100%.
32:18That looks all right.
32:19That looks nice.
32:20I can't like that.
32:21Oh, that's lovely.
32:22Be naughty, get nice, and then this is them being nice.
32:25Yeah, yeah, yeah, yeah.
32:27Oh my God!
32:30Oh my God!
32:32Just a quick question, just a quick question.
32:34Yeah, do we still like each other?
32:38Back in the gingerbread house.
32:39Rob, if you try doing the design for the cookies, do you start making the icing so we've got
32:43the different flavors?
32:44A flurry of pressure.
32:45A Santa hat is red and black because he's Jolly McTrouble, and a white beard.
32:49And a sprinkle of panic.
32:51Oh, these are burning!
32:53Oh, dear.
32:54We need to get this out.
32:56Oh, my goodness.
32:57That's ten minutes.
32:58It's a tad bit dark on the outside.
33:00Just a bit crispy around the edges.
33:02Right, so we've got Jolly McTrouble's hat, which is black and red, it's made of Christmas
33:06pudding.
33:07We've got the Christmas pudding in it.
33:08And his beard is white.
33:09Yep.
33:10And it's made of vanilla.
33:11Yep.
33:12Okay.
33:13Can I be honest with you?
33:14Yeah.
33:15Now at this moment in time, what does that look like to you?
33:16It looks like I'm out of a snowman.
33:18It looks like I'm out of a snowman.
33:19Should we have one more go with this new icing?
33:21Yeah.
33:22Yeah.
33:23For the hat, can we not just have like a red line and a black line like that?
33:26It's just getting messy.
33:27That's all right.
33:28Don't worry.
33:29Don't worry.
33:30He needs to have a full beard.
33:31Yeah.
33:32I mean, it looks less snowman-y, yes, but...
33:34I mean, it looks dreadful, but it's all about the marketing.
33:39Well, they finally got a product, but God, they've made hard work of it.
33:43It looks a bit messy, and then they burnt the biscuits.
33:46I do hope by the time these are manufactured professionally, they taste better than that lot
33:52looks.
33:53Let's give it a try.
33:54Come on.
33:59There's a bunt coming through.
34:01Yeah, yeah.
34:02We've done what we could do.
34:03OK.
34:05On the other team...
34:06The main thing is that we lean into the look of Gary and Gary's vibe.
34:10Am I right, Gary?
34:12Absolutely.
34:13Packaging up their penguin...
34:15We have 17 minutes left.
34:17And I think it's good to be under time pressure, because that's when geniuses produce their very best work.
34:22Sarah, Matt and Angela.
34:24We actually have so much to do.
34:26Yeah, yeah, yeah.
34:27So let's crack on with this guy, yeah?
34:29I think it's much funnier with tiny little eyes with glasses.
34:32Yeah, yeah, yeah.
34:33And the eyebrows up above being quite physical is funny.
34:35Yes!
34:36I just think we've got a Christmassy year top.
34:37Yeah, fine.
34:38I agree.
34:39Right, now, should we get his jumper on?
34:40Because that's what will make it read as Christmas.
34:42OK, yeah.
34:43So it's V-neck, no arms, because his little flippers are out.
34:45Guys, quick decision.
34:46Yes, go.
34:47We want curly-pointed green-toed shoes.
34:48Curly-pointed shoes.
34:49Right, sorry.
34:50Can we change the feet?
34:51We don't have time.
34:52We don't have time.
34:53OK, that's perfect.
34:54Why don't we have Gary on his jumper?
34:55Oh, I like that, mate.
34:56I like that.
34:57Yeah, that's very cute.
34:58And then around it, can you have snowflakes, please?
35:00And this is going to be a circle.
35:01This is going to be on a sticker.
35:03And Gary, could you look for a new house for me?
35:05Three beds.
35:06Send me a tap for the garden.
35:07I've got you.
35:08Can you drop in snowflakes?
35:09Yeah.
35:10Tiny bit smaller.
35:11Tiny bit smaller.
35:12Tiny bit smaller.
35:13Look at this match.
35:14Some of them big, some of them small.
35:15Yes.
35:16Go wild.
35:17Let your creative juices flow.
35:18If you don't move on, you're going to end up with a white box.
35:21The box, the box, the box is going to be green.
35:23We could have mini Garys all over the box.
35:25We could have mini Garys all over the box.
35:27But we've got to get bubblegum gingerbread in there somewhere.
35:29On the box?
35:30I don't know.
35:31What do you think?
35:32Oh, look, Mike's absolutely loving it.
35:34Oh.
35:35And then we just want pudsy on the box.
35:37And I think we're all done here, ladies and gentlemen.
35:43Should we see what pudsy thinks?
35:44Yeah.
35:45Let's go and tell him he's on our box.
35:46We're also going to need to practice this.
35:48Yeah.
35:49In the end of the day, the very foundation of our product is Gary, isn't it?
35:55And that was my idea.
35:56I'm not the official PM, but I think I'm, like, the king.
36:00I'm the project monarch.
36:01Woo!
36:02Wow, what a long day.
36:03Day complete!
36:04I feel dazed and confused.
36:09Do you know what?
36:10We've got what we've got, and we are where we are.
36:13No matter what, tomorrow is a new day.
36:217am.
36:25Max, stop pushing me.
36:27You're on pin ice, lads.
36:29Catching up with his Christmas crew.
36:33Hello.
36:34Hi.
36:35Look at how cute we all look.
36:37Yeah.
36:38Project manager, Rob.
36:40So how did it go for you, look?
36:42As ever, you know, first day, you make some sort of fundamental errors.
36:46Rob literally had this horrified face when I said,
36:49do you want to do some measuring, which gave me no confidence
36:52that he was going to do anything.
36:54But you ended up with a biscuit in the end.
36:56Yeah.
36:57And it tastes all right.
36:58It tastes all right.
36:59I don't know what.
37:00I'm happy with the flavours.
37:01Are they all right?
37:02That's one thing.
37:03I'm really happy with the flavours.
37:04Even though they were burnt?
37:05Caranova states her case somewhat.
37:06Yes.
37:07I don't think they do.
37:08The middle bit was edible.
37:10The edges were slightly burnt.
37:14Yesterday was an interesting day.
37:16Are you happy?
37:17Are you happy?
37:18Yes.
37:19We're super happy with Gary.
37:20Gary's look is amazing.
37:21And his humour.
37:22Comedy.
37:23All right, let's have a look at your branding.
37:25Shall we?
37:26Don't worry.
37:27Oh my gosh.
37:28Here we go.
37:29Here you go.
37:30Oh, I love it.
37:32I think I'm going to cry if you don't like it.
37:35I'm so invested.
37:36I love the boots.
37:37I love the jumper.
37:39Matches the green.
37:40Yeah, yeah, yeah.
37:41It matches our penguin.
37:42The colours are great.
37:43When I first heard Gary the penguin, I ain't going to lie to you.
37:46Yeah.
37:47I thought, where's the Christmas connection?
37:49But now I've seen it, with the little penguin, he's the same.
37:53Gary.
37:54He's exactly the same.
37:55He's got the green jumper.
37:56I feel confident we can sell this.
37:58Yeah.
37:59We have aligned.
38:00They looked like it was intentional.
38:02And our two productions, we've hit the break.
38:05Very well.
38:09For Rob's team.
38:10Let's take a look at Jolly McTrouble.
38:12Oh gosh.
38:13Here we go.
38:14Here we go.
38:15I'm so scared.
38:16A first look at their festive biscuit.
38:20Not too bad.
38:21Oh my gosh.
38:22That's better than what I actually thought it was going to be.
38:24Can we have a little look?
38:25That is clean.
38:26Be naughty, get nice.
38:27We've got the black, so it's like, yeah, I'm a little bit of a rebel.
38:29OK.
38:30But you know, I still want to be a bit naughty.
38:32Listen, look.
38:33This looks very traditional.
38:34Yeah.
38:35It's not on theme of Bahamburg.
38:37And I'm looking at a cookie that is traditionally...
38:40Yeah.
38:41Santa.
38:42I hear you.
38:43Let me respond.
38:44Wait a minute.
38:45Yeah.
38:46It's traditional from our side.
38:47It's traditional from your side.
38:48But here we have a Jolly McTrouble.
38:49We've got a story.
38:50Is this Santa?
38:51Is it Jolly McTrouble?
38:52The point is, there's enough in there to turn this into a fun Bahambug-y thing, but also
38:59a little bit of a beautiful traditional edge.
39:02I know that AJ wanted something a little bit more Bahambug, but it's rudimentary and it's
39:08fun and it's for the kids.
39:10I feel sure we can turn the gingerbread into Jolly...
39:13What's he called again?
39:14For JB's team...
39:16It tastes nice.
39:17The proof of the pudding...
39:18I'm telling you now, that tastes different glass and enough to stand out from the ground.
39:24...is in the Penguin.
39:26Here we go.
39:27One, two, three.
39:32Can you taste the bubblegum?
39:33Yeah.
39:34Tastes good.
39:35Totally.
39:36That's a good biscuit.
39:37It's good.
39:38There we go.
39:39Yay!
39:40It's surprising.
39:41I mean, I'm getting a little bit afterburn.
39:44The longer we wait, the more the heat is building in my mouth.
39:47What?
39:48For white pepper?
39:49I've eaten the most of it and I would say there is a slight afterburn.
39:53But you know what?
39:54Kids eat cookies with milk.
39:55Yeah.
39:56You've eaten a lot of it considering you've got a few complaints.
39:59No, no, no.
40:00It's not disgusting.
40:01Yeah.
40:02It's not disgusting.
40:03Can we try and do our tag one?
40:04Go the Penguin.
40:05It's not disgusting.
40:07There are two flavours here, right?
40:09Just to be clear.
40:10Yeah.
40:11So this is vanilla.
40:12Yeah.
40:13And this is Christmas pudding.
40:14The point was that you can split it.
40:16It's both naughty and maybe nice.
40:18Rob, can we try it, please?
40:20Yeah, try it.
40:21I actually want to try it.
40:22For Jolly Mc Trouble, crunch time.
40:25So we've got butter caramel and then we added in some cinnamon for the base.
40:28So you could taste it like you should get cinnamon coming through.
40:31The flavours are coming in a little bit.
40:33Yeah.
40:34That is definitely Christmas pudding.
40:36And vanilla on the bottom.
40:37That vanilla is really lovely.
40:39Oh, this is...
40:40OK, guys, what was that?
40:41Let's just be honest and stop doing the niceties.
40:45That does not taste of vanilla.
40:47But I would eat it.
40:49I really genuinely believe kids will love that.
40:51Yeah, I do.
40:52They like the taste of it.
40:53I do.
40:54I feel like it would appear no-one wants cinnamon.
40:57No-one wants to be the voice of reason.
41:00It's fine.
41:02I'm just worried that when it comes to presenting this in front of Lord Sugar and the retailers,
41:07they are going to scrutinise it.
41:09Everyone else seems eternally optimistic, but they're lying.
41:13The biscuit tastes bad.
41:15I think our biscuit, although it's rudimentary and simple, ultimately it's all in the marketing.
41:21That's what we're doing today.
41:22And let's just have fun.
41:23Right.
41:24Smash it.
41:25Learn from our mistakes.
41:26Get on with it.
41:28What's the plan today?
41:29We've got two tasks to complete.
41:30Yeah.
41:31Obviously two teams.
41:32Yeah.
41:33They will be slightly different to yesterday.
41:34I would love to be on the ad team.
41:35I'd love to be on the ad team.
41:36I would also love to be on the ad team.
41:37All right, well then maybe I'll be on the jingle team with Angela, Sarah.
41:40Matt, you join the advert team with Shazio and Tom.
41:43The last thing is to appoint a sub-team leader.
41:47I think I'm going to go with Tom.
41:52Yeah.
41:53The sub-team leader.
41:54You missed out again, Matt.
41:56How do you feel?
41:58You've had three chances and you haven't been nominated once.
42:03What's happening here is quite clearly, JB in particular, sees me as a threat.
42:10I think you'll see, at the end of the day, the final boardroom, I think, the real leader
42:14will come to the fore.
42:15Listen, I get it.
42:16I get it.
42:17You're still a legend.
42:18Listen, I'm a threat.
42:19I get it.
42:20I can understand.
42:21I'm a threat.
42:22You're all the same team.
42:23Top in negative, guys.
42:24Let's go.
42:25Let's go.
42:26Come on.
42:27Woo!
42:2811am.
42:29Let's do this, Gary.
42:30Today, both teams will film festive ads.
42:34How's he sub-team leader?
42:35I've done it before.
42:36Yeah.
42:37And lay down jolly jingles.
42:39Oh, Gary, the penguin.
42:41Where's he at?
42:42Where's he at?
42:43He's in the snow.
42:44What?
42:45Boom.
42:46Where's Christmas?
42:47Back at the hotel.
42:48Our trap line, don't forget, is be naughty, get nice.
42:51So it's absolutely essential that the story has that in it.
42:54Aiming to get things back on track.
42:56What about this?
42:57Two people are racing.
42:59Uh-huh.
43:00But one goes ahead.
43:01Yeah.
43:02Before the green light.
43:04Rob's ad squad.
43:05And then along comes jolly much out of nowhere like a Santa and hands it to the nice one.
43:10Yeah.
43:11Okay.
43:12And then, zoom, you take over.
43:13The other one speeds away, yeah?
43:15Yes.
43:18Across the woods.
43:20I've got an idea.
43:21Yeah, that I want to run past you both.
43:23Pitching a biscuit blockbuster.
43:25Moving, it's touching, it's going to get people wanting to buy Gary the Biscuits.
43:29Yeah.
43:30Tom.
43:32We could have some thieves trying to steal all the Gary biscuits out of the shop.
43:39All of a sudden, a stampede of people come running across the camera.
43:44Screaming, shouting, we want Gary!
43:46And the guy on the door goes, guys, I'm sorry.
43:50We haven't got any Gary the Penguins left.
43:53But, it's a good idea.
43:57It's a good idea.
43:58I would have rather something more uplifting than a robbery.
44:03I mean, people getting robbed and murdered at Christmas.
44:07It's not really, it's not really my thing.
44:10I don't think it's really anyone's thing, really.
44:12This is giving, like, gangs of New York, do you know what I mean?
44:15You know what I mean?
44:16For me, it's not doesn't scream Christmas.
44:18You don't mind about it.
44:19Don't mind.
44:20Don't mind.
44:23I've got it.
44:24Don't worry.
44:25If we're going to have someone coming in trying to steal the stuff, Scrooge would work better.
44:29Yeah, yeah, okay.
44:30Scrooge goes into the shop and goes, bah, humbug.
44:33Gary comes running in, takes him out.
44:36Yeah, bosh.
44:37We're doing that.
44:38Midday.
44:41Tasked with recording jingles for their gingerbread.
44:45Ha, ha, ha.
44:47Oh, this is giving me Band-Aid vibes.
44:50For both teams.
44:52Yeah.
44:53Yeah, that's great.
44:54A chance to add bells and whistles to their campaigns.
45:00Right, guys, we've nailed down that kind of a main, like, sound.
45:05Yeah.
45:06What are we thinking lyrics-wise?
45:07So, I've got here, Santa's on his sleigh.
45:09Yep.
45:10Biscuit twist on the way.
45:12Oh, Charlie.
45:14Yeah.
45:16Lyrics locked in.
45:18Oh, here we go.
45:19Here we go.
45:20We're getting a Harlem show from Cass.
45:23Come on.
45:24Next, lay down a vocal.
45:26Charlie's on the sleigh.
45:28Biscuit twist on the way.
45:30Rushing through the ice.
45:33Be naughty.
45:34Get nice.
45:35Oh, my God.
45:38God bless Kadina for having a go, but she's recorded the jingle and her voice.
45:44I thought mine was bad.
45:45This is pretty poor.
45:46If that has to go out, it's certainly not gonna help sell any biscuits.
45:50Jolly's on his sleigh.
45:51Biscuit twist on the way.
45:56On the other team...
45:57What we really like to do is have a snap, like a biscuit crunch.
46:01Can we just get a biscuit from the canteen and record it in real time?
46:04We can.
46:05With five number ones under his belt...
46:10Yeah, yeah, yeah.
46:11...JB hones in on his next hit.
46:15Okay, can we go from the sleigh bells, please?
46:17Yep.
46:18Okay, let's get the melody down.
46:19Yeah.
46:20Yeah.
46:21All right.
46:22Hey, everybody!
46:23Gary the penguin!
46:24Doo-doo-doo-doo-doo!
46:25Gary the penguin!
46:26Doo-doo-doo-doo-doo!
46:28Gary the penguin!
46:29Doo-doo-doo-doo-doo!
46:30He's a festive biscuit treat!
46:34Mmm!
46:35Okay, on to with the doo-doo-doo-doo-doo.
46:37If we can keep them up in the mix.
46:39Up in the mix?
46:40Yeah, not obviously overpowering the questions.
46:43Yep.
46:44You know, the ad-libs, but if we can just still have a layer...
46:46Just keep them up in the mix.
46:47...underneath, if we can feel them.
46:48Yeah.
46:49Can we just do another pass?
46:52JB really came into his own.
46:53He knows how to brief a sound engineer.
46:55He knows how to get a sound out of things.
46:57He knows how to deal with his team.
47:00I was really impressed by the end.
47:02Gary the penguin!
47:04Doo-doo-doo-doo-doo!
47:05He's a festive biscuit treat!
47:07Well done!
47:09I think he smashed it!
47:10Yes!
47:11I think he smashed it!
47:12Yes!
47:13At Levy Spirit...
47:14Obviously the style we're going for.
47:15I feel like I might have someone we could call on.
47:18In need of a Christmas miracle...
47:20Maybe a bit of Tom Grennan.
47:22Okay.
47:23I can work with that.
47:24That sounds good to me.
47:25Would you be happy with that?
47:26Absolutely.
47:27Radio One DJ Charlie calls on a pop star pal.
47:30Tommy!
47:32Hello, mate.
47:33You alright?
47:34Just woken up, you know.
47:35Oh, gosh.
47:36Oh, God.
47:37Then I'll...
47:38So, listen, Tom, we need a massive favour.
47:41We're making a jingle for a gingerbread biscuit,
47:44but most importantly, it's all about children in need.
47:47Because it's you, I'll do it.
47:49Are you actually serious?
47:50Because I could cry right now.
47:51I would love to hear what you've got.
47:53Yeah, Kadena's recorded a perfect reference.
47:56Like, beautiful voice.
47:57Yeah?
47:58Yeah.
47:59Yeah.
48:00Jolly's on the sleigh, biscuit twist on the way.
48:03Rushing through the ice, be naughty, get nice.
48:08We need you to take it up a notch.
48:10This is where you come in.
48:11Let's just do it.
48:12Jolly's on the sleigh, biscuit twist on the way.
48:16Rushing through the ice, be naughty, get nice.
48:20Oh, my God!
48:23Oh, my God!
48:24Star vocals in the bag.
48:26Thank you, Sarah.
48:27I'll tell you what, Tom, we've been looking for that key all day.
48:30Charlie calls on one more carol singer.
48:34Yo!
48:35Oh, my God, you answered!
48:37Craig!
48:38You're looking really well.
48:39What's happening?
48:40We've been given the task of making the jingle.
48:42Now, we cannot believe we're saying this,
48:43but we've already got Tom Grennan on board
48:45and we would absolutely love your help.
48:48For you, Charlie, and the fastest children in need
48:50and your team, I'm in.
48:51Oh, what a guy.
48:52Are you seeing this, man?
48:53Oh, what a guy.
48:54Charlie's on his sleigh.
48:55Let's go twist on the way.
48:57Oh, yeah.
48:58I should do that, I love you.
49:00Oh, my God.
49:01It's a good one.
49:02Yeah, that's the one.
49:04Come on, Craig.
49:05Oh, my gosh.
49:06None of us are singers.
49:08Kadena gave it her best shot, bless her.
49:10And, you know, good for her for taking them on for the team as well.
49:12But the fact that we've been able to get professional,
49:15incredible artists to do this for us.
49:17And buzz him!
49:18It's got Craig Dave and Tom Grennan on the phone.
49:20Oh, my God.
49:21Calm down.
49:22Jolly McTrouble, be naughty, get nice.
49:25You know what, Craig?
49:26I just wanted to ask you,
49:27between Rewind, Seven Days, Fill Me In, and Jolly McTrouble,
49:30which one's your favourite hit?
49:32Jolly McTrouble's leaning in there, you know.
49:35Yay!
49:37What a great catalogue.
49:38And Tom, what a voice man.
49:39What a guy.
49:40Fantastic.
49:41And what a collab.
49:42What a collab.
49:43You're going to be Scrooge.
49:47Yeah.
49:48And I'll be the penguin.
49:49On the other team...
49:50Right, come and let's go.
49:51Let's go over there.
49:52Preparing to shoot his TV ad...
49:54Here's your jumper, but our penguin has no sleeves on his jumper.
49:57Tom gets into the role of Gary.
50:00There's no chance of ripping that.
50:02I thought you were strong.
50:03You're not going to rip that off.
50:04What are you doing?
50:05You've just gone into the jumper, mate.
50:06Tom!
50:07You've just literally ripped...
50:08You ripped the jumper!
50:09You've just ripped a massive whole lot of jumper.
50:12Oh, my gosh.
50:14Tom!
50:15We ain't got much time.
50:17Tweedledum and Tweedledoo.
50:18What?
50:19Don't drag me in, fortunately.
50:20The pair of you!
50:21I literally said, don't do it.
50:22We've got an hour.
50:23What do you mean the pair of you?
50:24And you've ripped the clothes.
50:25Not the pair of you.
50:26It's nothing...
50:27I literally said, don't do that.
50:28There's another jumper, there's another jumper.
50:29Okay.
50:30There we go.
50:31Okay.
50:32Right.
50:33Get ready for the transformation.
50:34I'll tell you what, straight away.
50:35Yeah.
50:36He looks like Gary automatically.
50:37He literally actually does.
50:38You know what?
50:39The transformation...
50:40It's not Gary now, yeah?
50:41This is incredible.
50:42The transformation is unreal.
50:43Hello, I'm Gary the Penguin.
50:44Oh, the...
50:45Oh, man.
50:46We're in the boardroom, I'm telling you, right now.
50:49That was good.
50:50So, when do we start filming?
50:51Now!
50:52For Jolly McTrouble...
50:53So, first thing, can they have two cars on the starting line?
50:58...with director Jake in the driving seat...
51:01He's in his bossy era.
51:02I like it.
51:03...Rob and AJ go head-to-head.
51:05Right, you ready?
51:06This is just to reveal you both waiting at the starting line.
51:10So, it's just a look between you.
51:12Do you want me to cue you for the look?
51:13Cue us for the look.
51:14Yeah, okay.
51:15Yeah, that looks great.
51:16Yeah, ready?
51:17You rolling?
51:18Yeah.
51:19Okay, and action.
51:20And look at each other.
51:21And then look forward.
51:22All right, nice.
51:23And cut.
51:24All right, lovely.
51:25Smashing it.
51:26You're in your element.
51:27Yeah!
51:28Easy, isn't it?
51:29And...
51:30Action!
51:31Ha ha ha!
51:32Come on, go, go, go!
51:38Winner!
51:39Cut!
51:40Woohoo!
51:41Yeah!
51:42That was fun round there, isn't it?
51:44Great.
51:45Just skidding.
51:46I've got skid marks.
51:47Me too.
51:48Ha ha ha ha ha ha!
51:51Yesterday, this team was very chaotic.
51:53They didn't have a plan.
51:54They didn't have a plan.
51:55They didn't get a lot done.
51:56They spent more time arguing than they did doing.
51:59Today, they've come in with a new approach.
52:01And I have to say, that's what this team has needed.
52:04And Jake has to take credit for that.
52:06Ha ha ha!
52:07What are you doing, you lunatic?
52:09Ha ha ha ha!
52:10It's Christmas!
52:14Santa's post office.
52:15Oh, them biscuits we all have.
52:18And, like, nicking them, yeah?
52:19Still putting his stamp on their ad.
52:21All right, three, two, one, action.
52:23Tom.
52:24No!
52:26Yeah, that's what I mean.
52:27Yeah, next one.
52:28Right, so roll now, roll now.
52:29Rolling.
52:30OK, so you react on the no, yeah?
52:31Yeah.
52:32Go.
52:33No!
52:34No!
52:35No!
52:36No!
52:37I might be a little rebel, but Gary the Penguin biscuits,
52:41they're bold, they're unique, they stand out.
52:43Come with me!
52:44Because I love you so much, Gary!
52:46I'm coming!
52:47Come on, let's go!
52:48I'm coming with you!
52:49Here we go!
52:52I think Tom thinks he's Guy Ritchie.
52:54They're trying to fit almost an entire movie
52:57into a tiny little TV ad.
53:00They've just got too many ideas going on in there.
53:03We've smashed it out of the park.
53:04That's a wrap.
53:05Let's get it up, yeah?
53:06Well done, well done.
53:07Well done.
53:08Well done.
53:09Let me take the clothes off, cos I'm melting.
53:104pm.
53:13While half of each team cuts Christmas ads.
53:17Oh.
53:18Hello.
53:19Come on, we've got an advert to edit.
53:21Come on.
53:22For JB, Angela and Sarah, a quick trip to see the big man himself.
53:28Very cute.
53:29Look at the bell.
53:30So cute.
53:31Oh.
53:32Come in, come in.
53:34Hi, Santa.
53:35Hi, Santa.
53:36Father Christmas.
53:37Hello, welcome.
53:38Hello.
53:39Hello.
53:40I wonder what flavour your ginger biscuit is.
53:44Ah, that's a secret.
53:46I tell you what, we have designed our own gingerbread.
53:50Really?
53:51Yes, we have.
53:52Ah, I have to taste it.
53:53Yeah, just have a little glass of milk beside it, cos there's a bit of a spicy kick to it.
53:58Really?
53:59Yes.
54:00I'm sure it will be good.
54:01OK, can we get that in writing?
54:03OK.
54:05At Northern Lights Village.
54:08Lovely, I love this.
54:09I love that.
54:10Go.
54:11Yeah, very good.
54:13While Jake gets their advert across the finish line.
54:16How many seconds are we up to?
54:1828 seconds.
54:1928 seconds, all right.
54:20How long's the advert this week?
54:2230.
54:23Yeah, jump cut to that.
54:24Yeah.
54:25Yeah, good.
54:26Good.
54:27On the other team.
54:28No!
54:29That's brilliant.
54:30What is it on now?
54:31One minute.
54:32We've only edited the first bit.
54:34Yeah.
54:35There's a lot more to go.
54:36Tom's festive saga continues.
54:39How long was our total at time?
54:41No, they didn't give us the time.
54:42No, I think it's under two minutes.
54:43It's got to be realistic.
54:44Hang on.
54:45I need to interrupt here.
54:46You are halfway through your edit.
54:48Yeah.
54:49You're already at a minute long.
54:50Yeah.
54:51You do realise this is for a 30 second television commercial, don't you?
54:55No, it's not.
54:5630 second limit.
54:5730 seconds?
54:5830 seconds?
54:59Well, we're going to have to re-edit this.
55:04Oh, no.
55:06Did any of you read the brief?
55:09Yeah, we did read it.
55:10I'm dyslexic.
55:11I'm going to hold a dyslexic card.
55:13I don't speak English.
55:15No, we can't.
55:18We've got to cut about three quarters of this edit up now.
55:21Let's get the scissors out.
55:22Are you kidding me?
55:24Come on, we can do this.
55:25OK, we forgot about it.
55:26That is devastating.
55:27We forgot about three seconds.
55:28You just ruined my Christmas, Mike.
55:30Matt, you ruined your own Christmas.
55:32Read the brief.
55:33Listen, let's just sort it out.
55:34Come on.
55:35Let's see what we can do.
55:36Look, that can be bangs.
55:37Stop, stop, stop.
55:38Half a second, yeah?
55:39Keep going.
55:40Yeah, there.
55:41Yeah, yeah, yeah.
55:42Cut that.
55:43Prop that start bit.
55:44We can make that pick up quicker as well, yeah?
55:46Stop.
55:47Make sure we can't let go.
55:48Yeah, so just cut that.
55:49Get rid of the rest of that.
55:50So this whole section's gone.
55:51The whole thing?
55:52Yeah, that's gone, yeah.
55:53Bang.
55:54I mean, Mike's done us dirty there, hasn't he, really?
55:56Mike sat there, watched us pour our souls into that edit, and then decided to tell us
56:02that we'd gone over the thing.
56:04So we had to do some aggressive chopping, but somehow pulled it out of the bag.
56:10I honestly feel that that was emotional, funny.
56:14Considering in the last five minutes we've just cut three quarters of ours,
56:19that's pretty incredible effort.
56:237pm.
56:25Biscuits ticked off.
56:27One day.
56:28Well done.
56:29I felt like today went well, but the proof is in the pudding.
56:32We'll see when we get to London.
56:33We'll see what Lord Sugar thinks.
56:34Ads in the can.
56:36Oi.
56:37Let's go.
56:38Well done, guys.
56:39The other team are going to love that video, aren't they?
56:40I'm buzzing.
56:41I've loved it.
56:42But I can't wait to get back to London, to do the pitch, and to sell Gary the Penguin
56:47Biscuits to all the retailers.
56:48It's got to be a piece of cake.
56:50Literally.
56:52Next stop.
56:53London.
56:57Next time.
56:58What is going on?
57:00Biscuit breakdowns.
57:01How are you going to throw me under the bus?
57:03It's not about throwing you.
57:04We're there.
57:05We're under the bus already.
57:07Half-baked pitches.
57:09I was going to be Daddy of the Year.
57:10Oh, no you weren't.
57:11Yes I was.
57:12Oh, yes I was.
57:13And in the boardroom.
57:15All you experts come up with that piece of crap.
57:18Crunch time.
57:19You're fired.
57:20You're fired.
57:21To help fund the incredible work BBC Children in Need does across the UK, please donate whatever
57:26you can online.
57:28Simply scan the QR code on your screen now or head to bbc.co.uk forward slash pudsy.
57:35Or to donate 5, 10 or 20 pounds, text the word 5, 10 or 20 to 70714.
57:42Text costs your donation amount plus your standard network message charge.
57:46And 100% of your donation will go to BBC Children in Need.
57:50You must be 16 or over and have the bill payer's permission.
57:53For full terms and more information, visit bbc.co.uk forward slash pudsy.
58:00And the festive fun and firings continues tomorrow at the same time.
58:08You can watch legends, massive pals as they take on the likes of Joe Wicks and Nicola Adams.
58:13Press Red now for a Gladiators celebrity special on BBC iPlayer.
58:17And paying tribute to a late great, Imagine presents Tom Stoppard, A Charmed Life.
58:22Starting now on BBC Four.
58:29If you think you've got what it takes to become Lord Sugar's next business partner,
58:34visit bbc.co.uk forward slash apprentice.
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