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Italy slaps Apple with $115 million fine over App Store privacy rules
Rizzle
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2 weeks ago
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Tech
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00:00
Italy slaps Apple with $115 million fine over App Store privacy rules.
00:06
Apple just got handed a very Italian-style scolding,
00:09
complete with a $115 million fine after regulators decided the company abused its power over the App Store.
00:17
The issue at the heart of it all?
00:19
Apple's famous app tracking transparency feature,
00:21
or as Italy's antitrust watchdog seems to see it,
00:25
rules for the, not for me.
00:26
The ruling comes from Italy's competition authority.
00:30
The Autoridad Garante de la Concurrencia y del Mercado,
00:33
which launched an investigation back in May 2023.
00:37
Regulators were suspicious that Apple was enforcing stricter privacy rules on third-party app developers
00:42
than on its own apps,
00:44
a potentially big no-no when you're the gatekeeper of the App Store.
00:48
At the center of the case is app tracking transparency,
00:51
introduced in iOS 14.5.
00:53
That's the system that forces apps to pop up a blunt warning asking users if they want to be tracked.
00:59
Developers must show it the moment a user opens their app,
01:02
and many users respond the same way they do to spam calls.
01:05
Absolutely not.
01:07
Reuters reports the AGCM says Apple exploits its absolute dominance
01:11
by imposing ATT on developers but not its own apps,
01:14
which don't show the pop-up since they don't track users.
01:17
Apple strongly disagrees with Italy's ruling on ATT,
01:22
citing privacy benefits,
01:23
and plans to appeal.
01:25
The company must halt the alleged anti-competitive behavior
01:28
and comply within 90 days
01:29
while similar scrutiny looms in Poland.
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