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  • 2 weeks ago
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00:00Italy slaps Apple with $115 million fine over App Store privacy rules.
00:06Apple just got handed a very Italian-style scolding,
00:09complete with a $115 million fine after regulators decided the company abused its power over the App Store.
00:17The issue at the heart of it all?
00:19Apple's famous app tracking transparency feature,
00:21or as Italy's antitrust watchdog seems to see it,
00:25rules for the, not for me.
00:26The ruling comes from Italy's competition authority.
00:30The Autoridad Garante de la Concurrencia y del Mercado,
00:33which launched an investigation back in May 2023.
00:37Regulators were suspicious that Apple was enforcing stricter privacy rules on third-party app developers
00:42than on its own apps,
00:44a potentially big no-no when you're the gatekeeper of the App Store.
00:48At the center of the case is app tracking transparency,
00:51introduced in iOS 14.5.
00:53That's the system that forces apps to pop up a blunt warning asking users if they want to be tracked.
00:59Developers must show it the moment a user opens their app,
01:02and many users respond the same way they do to spam calls.
01:05Absolutely not.
01:07Reuters reports the AGCM says Apple exploits its absolute dominance
01:11by imposing ATT on developers but not its own apps,
01:14which don't show the pop-up since they don't track users.
01:17Apple strongly disagrees with Italy's ruling on ATT,
01:22citing privacy benefits,
01:23and plans to appeal.
01:25The company must halt the alleged anti-competitive behavior
01:28and comply within 90 days
01:29while similar scrutiny looms in Poland.
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