Apple gives the App Store’s web interface a makeover

Watch Apple gives the App Store’s web interface a makeover - Rizzle on Dailymotion

Transcript

00:00Apple gives the App Store's web interface a makeover.

00:04After years of sidelining the web, Apple finally did the unthinkable, redesigning its App Store

00:09website to be genuinely user-friendly.

00:11The new design finally acknowledges that not everyone exploring Apple's walled garden

00:15does so from a shiny MacBook or iPhone.

00:19Some are simply Windows or Android users curious about the hype.

00:22Before, browsing apps online felt like peering through a locked glass door.

00:26You could find individual app pages, usually through Google, but that's where the journey

00:30ended.

00:31On a Mac, App Store links forced you into the native app.

00:35On other devices, they might as well have said, nice try, peasant.

00:39Now though, the new App Store web interface looks like it finally belongs in 2025.

00:43You can now browse by category, switch between iPhone, iPad and watch and see what's trending,

00:48all without owning an Apple device.

00:50It's still a read-only experience, you can't download anything yet, but it's a major step

00:55towards something resembling openness.

00:57It's unclear who exactly this redesign is for, still, it's symbolic.

01:02This revamp dovetails neatly with Apple's broader attempts to look less like the digital

01:06gatekeeper it's often accused of being.

01:08Regulators in the European Union, United States and beyond have been poking at Apple's App Store

01:13rules for years, arguing that it stifles competition.

01:17So while Apple's web redesign seems like a mere facelift, it's really a quiet PR move, a hint

01:22that Apple might finally be learning to play nice with the open web.