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Can India save the German automotive industry?
DW (English)
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1 day ago
For decades, German cars symbolized engineering perfection and economic power. Now, sales are plunging, as China, their biggest market, has gone electric. Can India fill the gap left by China?
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00:00
Can India save the German automotive industry?
00:03
India has almost 1.5 billion inhabitants and it has become the world's third largest car market
00:10
after China and the U.S.
00:12
But for German car manufacturers, the Indian market is anything but easy.
00:17
We are in downtown Chennai, a city with 6.5 million inhabitants.
00:22
It's rush hour and we see a lot of cars on the streets, but there is hardly any German car.
00:28
Volkswagen, Germany's biggest car maker, has a market share of only 2%.
00:34
Domestic and Asian brands dominate the roads.
00:37
For German car makers, India could be a beacon of hope because their sales are shrinking elsewhere,
00:43
especially in China, their most important market.
00:47
Most German brands now operate factories in India and are preparing for a long-term future here.
00:53
India is a new hope, but it will not grow as fast as we have experienced in China 20 years back.
01:00
At its only plant in India, BMW produces up to 80 cars a day.
01:05
By comparison, at the Dingolfing plant near Munich, its biggest worldwide, it's around 1,400 per day.
01:13
So the numbers in India are still small.
01:16
But what is important for BMW is that they are growing fast, by more than 10% a year.
01:22
What do you think?
01:24
Why do German car makers struggle in India?
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