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For decades, German cars symbolized engineering perfection and economic power. Now, sales are plunging, as China, their biggest market, has gone electric. Can India fill the gap left by China?
Transcript
00:00Can India save the German automotive industry?
00:03India has almost 1.5 billion inhabitants and it has become the world's third largest car market
00:10after China and the U.S.
00:12But for German car manufacturers, the Indian market is anything but easy.
00:17We are in downtown Chennai, a city with 6.5 million inhabitants.
00:22It's rush hour and we see a lot of cars on the streets, but there is hardly any German car.
00:28Volkswagen, Germany's biggest car maker, has a market share of only 2%.
00:34Domestic and Asian brands dominate the roads.
00:37For German car makers, India could be a beacon of hope because their sales are shrinking elsewhere,
00:43especially in China, their most important market.
00:47Most German brands now operate factories in India and are preparing for a long-term future here.
00:53India is a new hope, but it will not grow as fast as we have experienced in China 20 years back.
01:00At its only plant in India, BMW produces up to 80 cars a day.
01:05By comparison, at the Dingolfing plant near Munich, its biggest worldwide, it's around 1,400 per day.
01:13So the numbers in India are still small.
01:16But what is important for BMW is that they are growing fast, by more than 10% a year.
01:22What do you think?
01:24Why do German car makers struggle in India?
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