- 7 months ago
Get ready for a visual trip down memory lane! Join us as we explore how some of the most iconic companies and services have drastically reimagined their look over the last decade. From fast food to social media, and luxury cars to ridesharing, these major players have all unveiled new logos that might just make you do a double-take. Prepare to see familiar names with unexpectedly fresh faces and learn the stories behind their surprising transformations.
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00:00Don't panic, but the serifs are gone. The logo is now sans serif.
00:05Welcome to Ms. Mojo, and today we're looking at brands in various industries
00:08with logos that look noticeably different than they did a decade ago.
00:12Yeah, I like the new one.
00:13You do?
00:14To me, it looks like a petroleum company.
00:17Burger King.
00:18And Burger King's branding is getting a whopper of a makeover.
00:22The fast food giant changing its logo for the first time in more than two decades.
00:26Those who grew up during the 2000s and 2010s were so used to the Burger King logo with the blue crescent.
00:32After all, it had been around since 1999.
00:35However, before those days, there was a more minimalist logo.
00:39No color blue, straight lettering instead of slightly slanted lettering,
00:43and a bigger solid color bun.
00:44Good afternoon. Welcome to Burger King. May I take your order?
00:51Keep the kitchen.
00:53That was BK's classic retro logo.
00:55And that is what the 2021 redesign was meant to reflect.
00:59The throwback yet new logo was meant to pay tribute to the fast food chain's history,
01:03while also symbolizing the removal of artificial colors and preservatives from its food.
01:08Whether you prefer the simpler logo or the one with the blue,
01:11we can't fault BK for going back to their roots.
01:13Burger King thing is smaller.
01:16It might be like some sort of transition more to like health foods.
01:19I feel like it's trying to be a little bit of like a retro throwback.
01:23Jaguar.
01:23This British luxury automobile company has been around since the 1930s.
01:28Obviously, it carved out a place in the market to a point where its logo became instantly recognizable.
01:33Oh yes, it's good to be bad.
01:38All that history made the brand redesign in 2024 seem quite bold.
01:43With its shift to electric cars only, Jaguar called its brand redesign a, quote,
01:48complete reset and, quote, a powerful celebration of modernism.
01:52Oscar Wilde famously said that the only thing worse than being talked about is not being talked about.
01:57Well, Jaguar has certainly been talked about.
02:00In a new logo, the gold Jaguar letters are spaced out, with three uppercase letters and three lowercase.
02:06The company also introduced a new monogram with the letters J and R.
02:09As for that iconic leaping Jaguar that many have long associated with the brand, it does not look like it used to.
02:15It's the name of the game.
02:17So, let us know what you think.
02:19This is the type 00 Jaguar, and this is what the future is going to look like.
02:25Animal Planet.
02:26This discovery-owned TV channel has been the place to go for animal documentaries for some time now,
02:31with excellent narrations, footage, and teachings about countless species.
02:35And as a part of the education of the tradie rangers, they've got to go through the understanding of reptiles.
02:43And this is Big John.
02:45He's the mascot.
02:46Animal Planet launched in 1996.
02:49Its original logo was mainly green and featured an elephant.
02:59The elephant was dropped in 2008.
03:01Fast forward to 2018, and a new logo was born.
03:05The elephant was back, although in a different shape, color, and direction.
03:09Oh yeah, and it's leaping.
03:11Along with the introduction of the new look, Animal Planet said its new mission, quote,
03:15is squarely centered around keeping the childhood joy and wonder of animals alive by bringing people up close in every way.
03:22So, yeah, the logo may have changed, but it still represents what it always has.
03:26These animals have a very complex and fluid social structure,
03:30all governed by dominance and how each one finds its place in the pecking order.
03:35Baskin-Robbins
03:36The pink and blue color scheme of Baskin-Robbins in a playful font was so familiar for years.
03:42But in 2022, Baskin-Robbins got rid of both of those features of their logo.
03:46Facelift, the ice cream chain has a new logo.
03:49Employee uniforms and other changes that give an update to the brand.
03:53The new logo features a more simplistic font and a pink and brown color scheme.
03:57The VP of Marketing and Culinary at Baskin-Robbins pointed to the original advertising campaigns in the 1950s,
04:03which used that same color scheme.
04:05In fact, we'll custom make just about anything in your choice of 31 flavors of the world's most delicious ice cream.
04:12You see, we make people happy at Baskin-Robbins.
04:15Like every Baskin-Robbins logo over the years, the new one still features the number 31,
04:20representing the number of flavors offered at the shop since its creation in 1953.
04:25But yeah, even so, it definitely looks different.
04:28So do the packaging and the employee uniforms.
04:30That's so cool.
04:32Yeah.
04:35It can be.
04:36This well-known international high-speed train service connects Belgium, France, Germany, the Netherlands, and the UK through the channel.
04:45For me, Eurostar is the green way to travel.
04:47It means completely guilt-free.
04:49The original Eurostar logo featured a star and a color scheme of dark blue, yellow, and white.
04:54It remained that way from 1994 to 2011.
04:57The next logo, which stuck around for more than a decade, dropped the star and featured an elongated letter E.
05:03A significant rebranding came in 2023.
05:12A star was reborn, although a different kind of star with a compass vibe.
05:17The new logo also features a different font and a lighter blue and white color scheme.
05:21So in one sense, the new logo draws back to Eurostar's origins.
05:25But in another, it's the start of a new track.
05:28New and improved, but on a slightly smaller scale.
05:31So the seats are slightly smaller, the table's slightly smaller, but at least you save yourself some euros for your European adventure.
05:40X, formerly Twitter.
05:42This one is kind of obvious, is it not?
05:44After Elon Musk acquired Twitter, it became known as X in 2023.
05:49An X on the verge of replacing the iconic Bluebird logo.
05:53Owner Elon Musk tweeting,
05:55Although, let's be real, many people still call it Twitter and say tweet.
06:03Before the change, the word tweet had become a part of everyday language.
06:07The rebranding totally went against that.
06:09Gone was the classic light blue with the bird, and in came a black and white X.
06:13It features this brightly illuminated X.
06:17X is the official new name of Twitter.
06:19You might have noticed it on your smartphone.
06:21There's no longer the bird.
06:23It's an X on the app.
06:24In the process, the branding identity of one of the most successful social media apps ever changed drastically,
06:30becoming much more basic, uninspiring, and less representative of what the app had always meant.
06:35Musk tweeted on Sunday that this X is meant to, quote, embody the imperfections in us all that make us unique.
06:45It may be X now, but you can't cross out that light blue birdie or the word Twitter from our minds.
06:50It's going to be a name that I think a lot of people are going to take a while to kind of absorb, adopt,
06:55and for many, it might always just be that company that was known as Twitter.
06:59PepsiCo and Pepsi.
07:00You're probably more familiar with the Pepsi logo than the logo of the Softdrink's parent company, PepsiCo.
07:06It's your choice.
07:07Yes.
07:08And it's the choice of a new generation.
07:11The red, white, and blue Pepsi logo has a firm place in countless minds.
07:16The choice is up to you.
07:18You're the Pepsi generation.
07:22That color scheme did not change with the 2023 rebranding.
07:25Although, that doesn't take away from the fact that the new logo is very different from the previous one.
07:31The red and blue waves and the white stripe have different shapes and placements,
07:35and Pepsi is fully capitalized to make it appear bolder and more confident.
07:38So maybe they were just like, okay, look, it's a big anniversary coming up.
07:41We got to do something.
07:42It's been 125 years for Pepsi.
07:44But perhaps the even bigger branding change has been for parent company PepsiCo.
07:48It's 2025 refresh features a totally different design, color scheme, font, and even a new tagline.
07:56Food, drinks, smiles.
07:58And I hear people saying this new design is more confident.
08:02Uber.
08:03The company that changed the game of ride sharing once featured a recognizable U symbol.
08:08But in 2016, that symbol changed quite a bit, sort of resembling a backwards C.
08:13The circle is Adam's.
08:16The line that connects to that dark box is your journey.
08:22And in 2018, another change came.
08:25There really was no symbol anymore.
08:27Rather, the Uber logo simply became the word Uber in a black font.
08:31This way is way faster.
08:33Bibi D.
08:34Hey.
08:35It's like this.
08:36While there's nothing flashy or creative about it, the simplicity, combined with the company's success and unparalleled presence in the ride sharing industry, definitely make this logo memorable.
08:46There is something to be said for being easily recognizable.
08:50That is exactly what this logo change accomplished.
08:53It's gonna be a big one.
08:54Funny how you said it was the one.
08:58You know we did it again.
09:00Let's go!
09:01MasterCard
09:01After the company conducted research to see if people would recognize the brand based on two interlocking circles, the proof was in the pudding.
09:09Yes, most people did recognize it.
09:11I'm really thrilled to add a new dimension into our brand transformation, which is the launch of our sonic identity.
09:19In 2019, the name of the brand was dropped from the logo.
09:23Obviously, this showed how far MasterCard had come, being that the interlocking red and yellow circles could now stand alone, and people would still recognize the logo.
09:31The purchased New York company says that 80% of people recognize the MasterCard logo, even when the name isn't present.
09:38For most, they probably had seen it so many times.
09:41Oh yeah, and remember the days when the word MasterCard was located inside the circles, which had interlocking lines at their intersection point?
09:48Throwback vibes for sure.
09:49There are some things money can't buy.
09:52For everything else, there's MasterCard.
09:54Accepted everywhere.
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10:11Instagram
10:12The old Instagram logo that many have known from the first day they joined the app was a brown and beige camera,
10:18with a strip of yellow, red, blue, and green in the top left corner, and the letters I-N-S-T.
10:23In 2016, it was completely redesigned.
10:27Instagram was well on its way to go from 50 million users to 100 million users and keep growing.
10:32Nothing was going to stop it.
10:34People loved the service.
10:35The only aspect that remained was the camera.
10:38Even that looked different, though.
10:40The new logo has a vibrant burst of gradient colors.
10:42Purple, pink, red, and orange.
10:44And the camera is white.
10:46Well, first off, Gail, this is a mobile photo-sharing application.
10:49And what that means is it's an application that lets you take a picture with your iPhone or your Android
10:54and then share it online.
10:56Facebook, which used to own IG, experienced a major branding change of its own in 2021,
11:01merging with Meta, whose logo became an infinity loop resembling the letter M.
11:05Starting today, our company is now Meta.
11:09But Facebook's app logo didn't change like Instagram's did, so IG gets the spot on our list.
11:15We are in the making.
11:18Instagram.
11:19Is there a brand you think could use a logo update?
11:22Let us know in the comments.
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