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00:00And with a new spire, identical to the one designed by architect Eugène Viollet-le-Duc
00:12in the 19th century, the iconic 800-year-old cathedral has triumphantly arisen from the
00:19ashes and been given a second chance. Now you follow me, please go inside.
00:40Well, Muratori were revered by a small, very exclusive clientele, but behind the scenes,
00:46they were a brand in crisis. On the verge of disappearing from the market, they needed
00:52fresh eyes, new ideas, and that's why they came to Agence Gâteau.
00:57And you provided them a new revenue stream by expanding into the fragrant space.
01:01Yes, but I can't take all the credit for that. One person in particular drove that, Antoine Lambert.
01:10Maison Lavaux sent for Muratori was a true collaboration from start to finish.
01:14Starting with ABB.
01:17Congratulations on shepherding such a venerable company into the future.
01:21Oh, thank you. It was easy. We succeeded because I believe the future of marketing
01:28is reinvention while never losing your core values.
01:33That's a perfect knot to end on. We'll now open the floor to questions.
01:45You, sir, in the back.
01:48But did you really succeed?
01:50It's Marcello.
01:51What?
01:52Are you still working for Muratori?
01:54Not at the moment. But our strategy more than delivered on all of our objectives. In fact,
02:00Muratori Paradiso was just nominated for a Fragrance Foundation Award.
02:09So, by my standards, we were quite successful. And please send your mother my regards.
02:15Any other questions?
02:20What are you doing?
02:22Yes, the eager girl there.
02:24Oh, yes. Hi. Thank you so much.
02:27Actually, my question is for Marcello Muratori.
02:30Oh, my God.
02:31Don't you think it's important to have open and honest communication between a client and their marketing firm?
02:35Of course. Communication is critical for a successful campaign.
02:40But when a marketing firm doesn't reply to the client's texts and...
02:43The campaign was over.
02:44Then I take issue with your follow-through.
02:46I take issue with your issue.
02:47I fear we may be devolving here.
02:50My apologies. As many of you know, I'm Marcello Muratori.
02:55And I want to take this opportunity to announce
02:59that I've left my family's company.
03:00What?
03:01Emily, sit down.
03:09I know people expected me to take over Muratori,
03:12but it's not a fashion house that intends to grow in the way I define growth.
03:17So, the future of luxury is my new brand, Marcello Muratori.
03:23Thank you, Marcello Muratori.
03:35Hello. I loved your panel.
03:38Oh, thank you very much.
03:39Roland Gendreau, CEO of Apogee Water.
03:44Are we the one with the silver bottle?
03:46That's us.
03:47You probably haven't seen around much lately because we are, um,
03:52well, we're having a bit of a crisis.
03:53Lamont called us troubled water.
03:56Sounds like you could use a bridge.
03:58I would certainly be open to hearing your ideas.
04:01Can I have an office call to set up a meeting?
04:03Sure. Why don't you call me directly?
04:06We could meet in my office or anywhere convenient for you.
04:16Your panel was a master class.
04:18So poised, so articulate.
04:20No thanks to your ex-boyfriend.
04:22That was an ambush.
04:23True, but the heat between you two was off the charts.
04:26It was like marketing foreplay.
04:28There was no foreplay.
04:30All these Italians.
04:31Look at me, look at me, look at me.
04:34Look!
04:34What?
04:35He looks stronger, taller.
04:37That umbilical cord must have been dragging him down.
04:40Come on.
04:41You will not believe who I saw today, Marcello.
04:55Oh, okay, Psychic. How did you?
04:57Nico just told me he's in town and the three of us are going to dinner tonight.
05:01I was trying to figure out how I was going to break the news to you.
05:04Yeah, well, I guess they're friends so it makes sense that they'd catch up while he's here.
05:07It just feels so weird.
05:10Trey weird.
05:11So, how did he look?
05:16Good.
05:18He always looks good.
05:19Uh-huh.
05:20And did you two talk?
05:22Not really.
05:23Did you want to talk to him?
05:24About what, okay?
05:26He's the one that needs to apologize to me after everything that happened.
05:29Then why don't you come to dinner and clear up this little misunderstanding?
05:32No, no, no, no, no, no. I am not crashing. Absolutely not.
05:35Then can I pass on a message or poke him with my fork?
05:39Thanks.
05:42But if Marcello wants to talk to me, he has my number.
05:48Okay, maybe just like a little poke.
05:50I got you, girl.
05:52I won't break the skin.
05:53I don't know what time was all about, can you?
06:01Oh, she's there.
06:03Oh, yes, I'm there.
06:04I hope you always drink tea?
06:10The drink?
06:11Well, if she could, she would put it in perfusion.
06:13I'm sorry, my dear.
06:15Sylvie.
06:17Wow.
06:18What a pleasure to see you.
06:20You're...
06:21You're a great.
06:23I'll serve you for the canapé.
06:26Oh, I'm so happy to be here.
06:29I'm so happy to be here.
06:30I'm too happy to be here.
06:31I didn't know if you were with Laurent.
06:32You're always together?
06:33No, we're not.
06:34It's complicated.
06:35When will you stop doing your tour of my neige every day?
06:38We love the tour of my neige.
06:40Oh, yeah?
06:41Well, if I can tell you, I don't understand why you're always together.
06:44Because you deserve better.
06:45And I believe that I'm the perfect man for you.
06:50Reinhard Grenli, chocolatier Swiss.
06:52Gross réussite, celibataire.
06:55And he's also doux.
06:56I'm so happy.
06:57I'm so happy.
06:58No, I'm so happy to be here.
07:01But if I want to talk about you, then be open.
07:05Enfin, be open of mind, of course.
07:08So, he speaks English and French, but if you prefer, you can practice your Swiss-Allemans.
07:21Marcello Muratori.
07:23Salute.
07:24And to Mindy Chen.
07:27No, Marcello Muratori is the brand.
07:30We're going into business together.
07:32Oh, what?
07:35Does Emily know that?
07:37You saw her today, right?
07:39I did.
07:40What did she say to you?
07:42Not much of anything.
07:43Barely mentioned it.
07:44You know, she's got a lot going on.
07:46She has some high-powered business dinner tonight, actually.
08:01Everything okay?
08:14Sorry.
08:16So, Marcello, are you seeing anyone back in Rome?
08:20No.
08:22I'm totally focused on work.
08:24No time for a personal life.
08:26Yeah.
08:27Personal life.
08:28Overrated.
08:29Am I right?
08:29Why?
08:31Do you want to introduce me to someone?
08:33Actually, I do.
08:34I know a great girl.
08:35Smart, funny, ambitious, sporty, from Chicago.
08:40Drop it, babe.
08:41Emily's down with me.
08:43She made it very clear when she left Rome.
08:45Yeah, well, maybe she felt like you were playing her.
08:47She said that?
08:49Not in those exact words.
08:53Um, the weather is looking good this weekend.
08:56We should go riding in the Bad Boulogne.
08:59Are girls allowed?
09:00Or is this a boys-only riding club?
09:04Uh, no, of course girls are allowed.
09:07Good answer.
09:08Good answer.
09:10The dating scene in Paris is much livelier than in Syrie.
09:40But I only date younger women. That's my thing.
09:45Oh, well then I don't qualify. What a shame.
09:48Oh, I'll make an exception for you.
09:51What a compliment.
09:53Any more wine?
09:55I can put whatever I want in chocolate and people will put it in their mouth.
10:01Oh, such a gift.
10:04My creations are inspired by the women in my life.
10:08You're such complex creatures.
10:11May I tell you what I think you would taste like?
10:14I don't eat chocolate.
10:15A tout, bitter paraline with a smoky finish.
10:20You could be my flavor of the month.
10:26Well, speaking of a smoky finish, excuse me.
10:30I need to go powder my lungs.
10:32I need to go powder my lungs.
10:33I need to go powder my lungs.
10:35I need to go powder my lungs.
10:36I need to go powder my lungs.
10:38I need to go powder my lungs.
10:39Oh, my God.
10:43Oh, my God.
10:43I need to go powder my lungs.
10:45I need to go powder my lungs.
10:46I need to go powder my lungs.
10:47I need to go powder my lungs.
10:54Good afternoon.
10:55Good afternoon.
10:57Yes?
10:5810,38 s'il vous plaît.
11:00Oh, je suis désolé, madame.
11:01Je viens de vendre le dernier paquet aux jeunes hommes.
11:04Tenez, je vous en prie.
11:11Merci.
11:11That's adorable.
11:15Adorable.
11:17I don't know that.
11:19But what do I do there,
11:21in the middle of the crowd?
11:24I don't look at the others all around.
11:30I'd like to give up the good luck.
11:35The light of the light
11:38speaks to me.
11:40I'm not going to touch my heart.
11:46That's what you're sexy.
11:54When will we be able to see you tomorrow?
11:58It was great, but I'm a very busy woman.
12:02I work every day and all my hours are taken.
12:05And between the room and the dinner?
12:07Five or seven.
12:14I'm not sure to be able to be released at five hours.
12:16There's no time to be able to be released.
12:19Why did I agree to this?
12:35Because it's a good opportunity for you and Marcello to clear the air in the open air.
12:40What's the worst that can happen?
12:42People always say that right before something worse happens.
12:45So they're ready. Have you both ridden before?
12:48Um, yeah. It's been a while.
12:51My cousin Kelly had a horse named Dusty because, well, he always would kick us off to roll around in the dust.
12:57And the last time that I rode, I bruised my coccyx.
12:59Is that like your hoo-ha? Never mind.
13:02Nice to see you again, Emily.
13:05And you!
13:07What is that voice?
13:08I don't know. I don't know.
13:10Ready, ladies?
13:17Not quite yet.
13:19Um...
13:21Oh!
13:23Uh...
13:24Alrighty.
13:25I think I got the skittish one.
13:27One to trade.
13:28Just give me a second.
13:29You got it.
13:30Whoa!
13:31No!
13:32Hold on.
13:33I got it.
13:34Oh, my God!
13:35I got it!
13:36I got it!
13:37Okay, easy does it, girl.
13:38It is very clearly a boy.
13:39Remember, horses are empaths, so they feel what you're feeling, so just relax.
13:45I am relaxed.
13:46Oh, God.
13:47It's like Dusty all over again.
13:49You ride better than your ski, Stinkhorn.
13:50Ha-ha.
13:51And don't call me that.
13:52No.
13:53No.
13:54No.
13:55No.
13:56No.
13:57No.
13:58No.
13:59No.
14:00No.
14:01No.
14:02No.
14:03No.
14:04No.
14:05No.
14:06No.
14:07No.
14:08No.
14:09No.
14:10No.
14:11No.
14:12No.
14:13No.
14:14No.
14:15No.
14:16No.
14:17No.
14:18No.
14:19No.
14:20No.
14:21No.
14:22No.
14:23No.
14:24No.
14:25No.
14:26No.
14:27No.
14:28No.
14:29No.
14:30No.
14:31No.
14:32No.
14:33No.
14:34No.
14:35No.
14:36No.
14:37No.
14:38No.
14:39No.
14:40No.
14:41No.
14:42No.
14:43No.
14:44No.
14:45No.
14:46No.
14:47No.
14:48My mother should never have fired you.
14:51You did a good job.
14:53Well, that would have been nice to say at the time.
14:55I did say it.
14:56No, you didn't. All you cared about was winning.
14:59Oh, come on. You were competitive, too.
15:01And when I failed, you were happy about it.
15:04That's not true.
15:05You left Rome without talking to me, without even saying goodbye.
15:08I was hurt.
15:13I never meant to hurt you, Emily.
15:15So, why didn't you call me when you came to Paris?
15:19Because I didn't think you wanted to hear from me.
15:21Can you slow down, please?
15:23I don't think I can!
15:24It won't stop!
15:28Emily!
15:31Oh, my God!
15:33Emily, pull back!
15:34Pull back! On the range!
15:36I'm trying!
15:40Oh, God!
15:45Bill?
15:50Shh!
15:51You're okay. You're okay.
15:52Shh!
15:53Thanks, but I'm fine.
15:54I was talking to the horse.
15:56Let me help, please.
15:58Thank you, but I don't need rescuing.
16:00Oh, really?
16:01So, what was that?
16:02Just you racing off without saying goodbye again?
16:04No.
16:05This is me not saying goodbye.
16:07Oh, let me guess.
16:08They're from Marcello.
16:09Finally an apology.
16:10He must be very sorry.
16:11Grandly had the best Swiss chocolates money can buy.
16:12But more than the quality of the chocolate, it's the sentiment of the card that really matters.
16:17Hmm.
16:18Oh, these aren't from Marcello.
16:19Oh, let me guess.
16:20They're from Marcello.
16:21Finally an apology.
16:22He must be very sorry.
16:23Grandly had the best Swiss chocolates money can buy.
16:24But more than the quality of the chocolate, it's the sentiment of the card that really matters.
16:33Hmm.
16:34Oh, these aren't for Marcello.
16:35They're for Sylvie.
16:36No.
16:37Mm-hmm.
16:38Who's this again?
16:39Dear Sylvie, these are as illusive as you right now.
16:44Oh, who's your secret admirer?
16:47The chocolatier, actually.
16:48I met him at a dinner party.
16:49I inspired him.
16:51Oh, really?
16:52I inspired him.
16:54Apparently, this is what I taste like.
16:57Such a no-no.
16:59Mm.
17:01Mm.
17:04Mm-hmm, yeah.
17:05It really captured you.
17:07Very intriguing.
17:09Quite funky.
17:13I'm disgusting.
17:18Water, water, water.
17:19Yeah, water.
17:20Water.
17:21It reminds me the CEO of Apogee is coming in today.
17:26Apogee, we can't work for them.
17:27Why not?
17:28It's homophobic water.
17:30Julien, how can water be homophobic?
17:31You can test that?
17:33Don't you know?
17:34Apogee was famous for giving money to groups
17:37that oppose same-sex marriage.
17:38That's awful.
17:39And in the past.
17:41Apogee has a new CEO.
17:42I met him at the Future of Luxury panel.
17:44And he needs our help to rehabilitate their brand.
17:47Absolutely not.
17:48It's almost Paris Pride.
17:50I can't imagine how we look.
17:51I don't know what I'm wearing yet.
17:54Oh, Mr. Roland.
17:56Thank you for coming in.
17:57I've been looking forward to it.
17:59Maître de Julien, our executive in charge of brand rehabilitation.
18:03A pleasure.
18:04Uh, anything you need, we're here for you.
18:06Please, follow me.
18:10I still taste silly in my mouth.
18:12Yeah, same.
18:15Two years later, Anne Carrefour and Franprix still refuse to stalk us.
18:18I mean, it's crazy.
18:20The only thing this water is against is dehydration.
18:22And you put out a press release?
18:24Or donated to LGBTQ plus charities?
18:26Yeah, of course we've done that.
18:28People still won't drink it.
18:29I don't know what else to do.
18:31Have you tried apologizing?
18:33Me?
18:35Why?
18:36I haven't done anything wrong.
18:37I agree.
18:38Why should you say sorry?
18:40Because it's kind of the right thing to do.
18:43I just want a second chance to, to rise from the ashes.
18:47Like Notre Dame.
18:51Do you need to start over?
18:53Rebuild from the ground up.
18:54And how do I do that?
18:55By leaving the past behind with a new name.
18:58Yeah.
18:59I'm open to rebrand.
19:01I just want people to drink it again, to remember how good it tastes.
19:04Well, then you need a test market.
19:06A group of people to make it appealing again.
19:09Huh?
19:10Why do we gays always have to bail out you straights?
19:15I'm not straight.
19:18Oh, you're not.
19:20You're not.
19:21Oh, well, then we can relaunch your weather at Paris Pride.
19:24We can sponsor a float at the parade.
19:27Oh, and have a singer perform.
19:28And have hot shirtless guys.
19:30Spread Apogee into the crowd until everyone's wet, wet, wet, wet, wet.
19:35I love pride.
19:36I love pride.
19:37I love pride.
19:41This can be the first stop on your apology tour.
19:45Starting with the community your brain hurts most.
19:47Hurt most.
19:48Yeah, that's a great idea.
19:50But what new name would appeal to the gay community?
19:52Rainbow water?
19:53No, unicorn tears.
19:55What about this?
19:56What about this?
20:05That will work.
20:06Well, nice.
20:07You all have this under control.
20:09Hello.
20:28Alors, dis-moi des choses sur toi.
20:31Je sais pas, c'est quoi ton boulot?
20:37Maman, tu veux savoir.
20:38Ben oui.
20:40Pas d'alliance?
20:42Pas marié?
20:42Je suis toi, les apparences.
20:44Ah.
20:45Eh ben, raconte.
20:47Non, le principe d'un 5 à 7, c'est pas de se raconter sa vie, c'est de s'en savoir
20:51le strict minimum.
20:53Et honnêtement, j'en sais assez sur toi.
20:57Pourquoi?
20:59T'as peur dans un ventre?
21:00Non, pas en rêve.
21:05Oh, il est presque 7h.
21:07Faut que j'y aille.
21:08Euh, j'ai du temps pour une prolongation, si tu veux.
21:12Oh, un 5 à 8, donc.
21:15Rêve, parti.
21:32J'ai rien compris.
21:36Rêve, parti.
21:37Emily, there you are.
21:47Am I sticking on a homophobic float?
21:49I asked some gays where the apogee one is
21:51and they screamed at me.
21:52Sorry, I meant to give you a heads up.
21:54It had a rebrand.
21:54It's now...
21:56libido.
21:58Oh, libido.
21:59Oh, as in water.
22:01Sexy.
22:02Wait, does it make guys get hard?
22:04Should they have called it hard water?
22:06It's a marketing pun.
22:07And people seem to be really loving it.
22:10Oh, Roland.
22:11Hey.
22:12I think it's working.
22:13Look, look at this.
22:14Your apology post is live.
22:15It's already got thousands of likes
22:16and mostly positive comments.
22:18We are filtering out the others.
22:20That's incredible.
22:21Julia helped me with the wording.
22:22We worked on it together all night.
22:24Oh, I bet you did.
22:27Nico, over here.
22:28Oh, our brand ambassadors.
22:30Thanks for doing this, guys.
22:32So you'll be spraying people with libido.
22:34Please don't spray anyone in the face
22:35unless they ask.
22:36And lose the shirts, obviously.
22:40You heard the man.
22:41Why do we need to be shirtless?
22:42It's right.
22:43Be an ally.
22:45They're not actually brand ambassadors.
22:47They're our friends.
22:49Mm-hmm.
22:49And they're here to support Mindy.
22:51Oh.
22:53It's a shame.
22:55Just leave it off.
22:57Mm-hmm.
22:58What is Marcello doing here?
23:00He's staying at Nico's place.
23:02I'm sure he just tagged along.
23:07Don't worry.
23:08I doubt he'll stay along.
23:12Oh.
23:12No.
23:13You can tell that Alpine Willy Wonka
23:15that I'm not interested.
23:17Eh bien, alors là,
23:18tu fais une grosse, grosse erreur, Sylvie.
23:20Oh, Yvette.
23:22J'ai rencontré quelqu'un.
23:25Ah bon?
23:25Mais où, quand?
23:27Le soir de ton dîner au tabac,
23:29on va chez toi.
23:29Ah.
23:31D'accord.
23:31C'est pour ça que t'es pas revenue.
23:33Mais moi, je croyais que c'était
23:33parce que Guillaume avait été lourd.
23:35Mais t'inquiète pas,
23:36il va passer à autre chose.
23:37Si j'y suis arrivée,
23:38puis arriver aussi.
23:39Guillaume, c'était une fois,
23:40Yvette, et je te jure,
23:41zéro étincelle.
23:43Zéro.
23:44Je t'avoue que le contraire
23:45m'aurait étonnée.
23:48Bon.
23:48Tu me montres une photo du nouveau?
23:50Non, c'est pas ce genre de rapport.
23:51C'est plutôt un 5 à 7.
23:54Tu veux dire,
23:55tu couches, tu vires?
23:56Waouh.
23:57Alors là, je suis vraiment jalouse.
23:58Il a fait des copains à me présenter.
24:01Tu vois, je demande.
24:02Mais oui, allez!
24:08Bienvenue.
24:11Min, merci so much for doing this.
24:12I'll see you back at the apartment.
24:14You're leaving?
24:15Why?
24:16What about...
24:17That's why.
24:19He's still here.
24:20So you're doing it again?
24:22Bolting?
24:23Can we just talk about this later?
24:24No, no, we can't.
24:26The other day,
24:27that horse did not run off.
24:29You did.
24:30When you're scared,
24:31you bolt.
24:33No, I don't.
24:34So then what happened
24:35with Marcello and Solitano?
24:37And with Gabrielle and Mijèvre?
24:39Okay, those are two
24:39wildly different situations.
24:41Are they?
24:41I mean, both times,
24:42you could have stayed
24:43and, sure,
24:44argued it out,
24:45but also,
24:46maybe worked it out.
24:48Em,
24:48you cannot go through life
24:49running away.
24:51Believe me,
24:51I've tried.
24:52I know Marcello and you
24:55ended badly,
24:56but he's such a good guy.
24:58I think you two
25:01had something real.
25:04Yeah, we definitely did.
25:06And maybe still do.
25:11Come on,
25:11it's pride!
25:13Don't let yours
25:14get in the way.
25:14Oh, shit,
25:17that's my cue.
25:19Do not leave!
25:20It's raining men!
25:43Hallelujah!
25:44It's raining men!
25:47Amen!
25:48You're still here!
26:12Sorry, you go.
26:13No, you go.
26:15I should never have made it
26:17a competition between us.
26:18I should have worked things out
26:20with you before I left.
26:24I'm...
26:24I'm sorry.
26:26I...
26:26I bolted from Rome.
26:29I was hurt
26:30and...
26:31and angry.
26:32I...
26:32I felt like you weren't
26:33in my corner,
26:35but you were...
26:37you were always very honest
26:40about wanting to sell
26:41for JVMA.
26:42Oh, that doesn't matter anymore.
26:44We are here in Paris.
26:46We can leave all that behind.
26:49If you want to.
26:52I do.
26:55I've missed you, Emily.
26:57I've missed you, too.
26:58Can we please just start over?
27:05Emily Stinkhorn.
27:07Nice to meet you.
27:08A lovely name
27:10for a lovely girl.
27:11Marcello Muratori.
27:14Isn't that the future of luxury?
27:17Yeah.
27:18It's raining men.
27:23It's raining men.
27:25Hallelujah.
27:26It's raining men.
27:29Amen.
27:30I'm gonna go out.
27:32I'm gonna let myself get
27:34absolutely soaking wet.
27:38It's raining men.
27:41Hallelujah.
27:42It's raining men.
27:44Every specimen.
27:46Every specimen.
27:47Tall, blonde, dark and lean.
27:50Rough and tough and strong and mean.
27:56God bless Mother Nature.
27:59She will raise the sky.
28:02So that each and every person
28:05could find the perfect God.
28:12Oh, it's raining men.
28:14Hallelujah.
28:16It's raining men.
28:18Amen.
28:19It's raining men.
28:22Hallelujah.
28:22Hallelujah.
28:23Hallelujah.
28:25Amen.
28:26It's raining men.
28:28It's raining men.
28:54Okay.
28:55Bye.
28:57Bye.
28:57You
29:27You
29:57You
30:27You
30:57You
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