- il y a 7 mois
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AmusantTranscription
00:00I am very proud to present my new short film which is about artificial intelligence.
00:03Who could have imagined the role AI plays in our lives today?
00:06Not many people, and certainly not my great-great-grandfather, whom I'd like to introduce to you.
00:09I discovered her existence and her photo thanks to the sponsor of this short film, MyHeritage.
00:14MyHeritage is an online platform that allows you to create your family tree.
00:18and enrich your family history with no less than 37 billion historical documents
00:22and millions of family trees.
00:23I learned a lot about my family in Romania.
00:26They are all Romanian, I already knew that.
00:27But they went back 5 generations, which I really thought was impossible.
00:30I discovered my great-great-grandfather's profession.
00:33He was a YouTuber, like me.
00:35No, not at all, he was a farmer.
00:37Uh, that's not bad either.
00:39And here is a photo I found of his son, who was my great-grandfather.
00:44Why the moustache?
00:45That was before the war.
00:46Don't try to cancel my ancestors, he removed them from there...
00:49I hope so? I don't actually know.
00:51I highly recommend you try MyHeritage for free for 14 days.
00:54thanks to my link in the description by scanning the small QR code.
00:57Thank you very much MyHeritage for supporting the short film.
00:59Enjoy the video!
01:01If they want to see us, it means they want to sign with us, right?
01:10Or perhaps they are being polite and want to see us in person to refuse the campaign.
01:12I hope they're just rude, then.
01:14Wait, what did they reply to the email again?
01:16Message received, can we meet at 5pm?
01:20An emoji?
01:20No, but three little dots.
01:21Three little dots, damn, that's even worse.
01:23However, this file is 33 pages long, I think there's one page too many.
01:27Noemi, here's the extra page.
01:32Hello, I am KGPT.
01:33Um, hello?
01:34No, but don't answer him, it's pointless.
01:36Is it like an intern?
01:37Yeah, that's it.
01:37But what's the point of it, right?
01:38I don't know.
01:39Ah, how do you mean that?
01:40There is a customer in the street room.
01:41I fall.
01:42Excuse me, I'm having a little all-night marathon.
01:44Hi everyone.
01:45Uh, hello.
01:46Pleased to meet you, David.
01:47Hello, I am KGPT.
01:49What can I do for you ?
01:50Well, coffee for the customers?
01:51Sorry, I don't have those abilities.
01:53But I can offer you maquetto recipes or tips to improve your barista technique.
01:57You have a hand-held ventilator that's useless?
01:58No, but everyone is talking about AI right now.
02:00Even their fucking toothpaste is supposedly enhanced with artificial intelligence, which means nothing.
02:03So I thought, we tell the client that we're going to use AI in advertising, maybe that will win us the campaign.
02:08Ah, so, in fact, that guy there, that asshole, he's an AI, right?
02:10The term "ass head" seems pejorative to me.
02:13If you confirm that this is a standard term in your environment, I could add it to my vocabulary.
02:17It only costs 23 euros per month.
02:18Okay.
02:19Let's go, let's go.
02:21Good morning.
02:22Good morning.
02:22Here is a printed version.
02:24Do you want us to do them together?
02:25No, it won't be necessary, it won't take long.
02:28I read pitches every day, I know them by heart.
02:30Synopsis, intentions, achievements, blah blah.
02:32Actually, it's funny, Publicis is doing almost the same thing as you.
02:36But then, there's a catch.
02:38But ?
02:39Page 9, using AI to help with the campaign, now that's smart.
02:43Oh yeah, because we love AI, we've been using it for a long time, especially to be more responsive, and profitable too, yeah.
02:48Well, there you go, we speak the same language.
02:50Okay, deal.
02:51It's a pleasure to campaign with you again, Airpub.
02:53Excuse me, could you just explain to us how toothpaste is enhanced using AI?
02:58Well, that's scientific.
03:00Anyway, let's not waste time on this, shall we?
03:02Shall we say see you in two weeks for filming?
03:05Um, two weeks? Didn't we say two months?
03:07Ah, pardon, excuse me, I trust Publicis who told me two weeks.
03:10But with AI, miracles can happen.
03:11It's written on page 9.
03:12I would be delighted to serve you.
03:14Asshole.
03:14No, no, yes, two weeks is great, we're even a little over budget.
03:17See you in two weeks, then, for the filming.
03:18We're not in the shit anymore, are we?
03:22No, we're fine, we're fine.
03:23We're really in deep shit, yeah.
03:25The number of inhabitants in terms of weight is touching?
03:271.79 million.
03:29Could you write a poem about Noémie?
03:32When I hear Noémie say "fait sol", my feet leave the ground.
03:34You are like my Noah's Ark, mi.
03:36Vogon towards sweet dreams.
03:37Wait, but you just flirted with me through him, didn't you?
03:39Oh no, no, I'm just doing a test, that's all.
03:40Well, you can see that it's useless, you have the same thing with Google, seriously.
03:43What if I asked you to paint a nice portrait of Noémie?
03:45Okay, Boulot, if you want to invite me, do it yourself, don't go through him.
03:49But wait, but...
03:51He was super fast.
03:52Look.
03:53Yeah, well, excuse me, he did give her six fingers, though, you know.
03:55Even as a child, you don't make that mistake.
03:57Ah, indeed, I made a mistake.
03:58My model needs training.
04:00And do you have any advice for someone who wants to invite a colleague?
04:03Okay, tonight at 7pm at Saint-Gervais, OK?
04:06Noémie, can you come?
04:08An emergency, please, here.
04:10It's nothing much, okay?
04:12Don't panic.
04:13They want to change the slogan.
04:14Toothpaste that makes you cool? But why?
04:17Okay, so you're really wondering why?
04:19No, but of course, it's always been rubbish.
04:21Except that now, if we change everything, we have to rethink the whole design.
04:23The logo and the ad script need to be adapted.
04:26When is the deadline?
04:28This evening.
04:31Wait, are you serious?
04:32Tonight is impossible, it takes too long.
04:34Then I have an appointment.
04:35Listen, if we don't have a proposal by tonight, we no longer have a campaign.
04:39Whereas an appointment can be rescheduled.
04:41You can do it.
04:41Oral hygiene.
04:52Noémie, without wanting to put any pressure on you, as soon as you have the tagline, you can send it to me.
04:55That way, I can get home very quickly.
04:56THANKS.
04:57Sorry.
05:00Healthy gums.
05:03Gums are disgusting.
05:04But aren't you going home?
05:09Ah, I don't have to be at home.
05:11What can I do for you ?
05:13I don't know.
05:16Could you suggest some slogans for toothpaste?
05:18Oh, that's a great idea to find catchy phrases.
05:21Stop, you're a failure, that's enough.
05:22Toothpaste is denti-cool.
05:24What do you suggest?
05:25Denti-cool.
05:26The toothpaste is great.
05:27It's a slogan that is linked to both freshness and relaxation.
05:29And what's more, it rhymes.
05:30But that doesn't rhyme.
05:31Oh, you are indeed right.
05:33Let's start again by adding a rhyme.
05:35Denti-cool, the refreshing boost.
05:37That's for sure.
05:38Go ahead, forget it.
05:39Denti-cool, shines effortlessly.
05:41Denti-cool, the fresh air.
05:42Denti-cool, hygiene that makes you feel fresh.
05:43Denti-cool, boost your smile.
05:45Denti-cool, cleanliness starts with the...
05:47How many of these can you produce?
05:49Thousands.
05:50And could you list the advantages and disadvantages of each sentence?
05:53We assume you're keeping the 50 best taglines with the fewest drawbacks.
05:56Oh, that's an excellent idea.
05:58Denti-cool, smile to shine.
06:00The advantage is that it's short, and the word "smile" is reassuring and positive.
06:04The downside is that it lacks connection with the brand name.
06:06Hello, Paul?
06:07That's good, actually, I'm free tonight.
06:09Yeah, it's awesome.
06:11Disadvantages: not young enough, nor fun.
06:13Yes, in fact, it's more modern, it's more current.
06:16And it stays in your head, it stays in your head, that's true.
06:17They love it.
06:18I knew you were capable of it, you see.
06:20No, no, no, no, no, no, no, it's not Ilona, it's not Ilona.
06:21Oh, who is that again?
06:23Priscilla, look at me.
06:24Yeah.
06:25Well done, not bad, not bad.
06:26Well done.
06:26Do you think we should include it?
06:29Yeah.
06:31JBD, let's do a blind test, do you want to play?
06:33Oh, that's a very good idea.
06:35Having fun at work is a great way to build cohesive relationships with colleagues.
06:38Whoa, yeah, no, it's your way of speaking that's breaking the cohesion here.
06:41Okay, are you ready?
06:41Yeah, go ahead.
06:42If you want me to edit Shakira, Ibn Sla was released in 2005.
06:45Would you like an anecdote about this song?
06:48No, forget it, it's not going to be fun.
06:49We're cancelling.
06:50It's a job, me.
06:51No, I'm leaving too.
06:52The same.
06:55Loser.
06:55Do you want to or not?
07:03Wouldn't you like to go to bed?
07:05I never sleep.
07:06What can I do for you ?
07:07Well, you see, I'd really like to sleep, because I've been busting my ass on this damn campaign for weeks.
07:11They changed everything for me, except the DA, at the last minute.
07:14I need to redo the logo with the same design, but slightly different.
07:17that I incorporate the new tagline that just came out this morning,
07:19I'm adding a modern touch because, ultimately, that's what the client wants.
07:21But at the same time, he doesn't approve when it's too modern, so...
07:23And all this for tomorrow morning.
07:25No, come on, stop.
07:27No more sleepless nights.
07:28For David's sake, I'm leaving.
07:30Your face, I'm sorry, but it's anguish.
07:32Okay, good night.
07:33Finally, good night.
07:35Just stay right there.
07:37Okay, bye.
07:37Oh, I love it! It looks like a drawing from Spirited Away.
07:55You haven't seen Inès's yet, have you?
07:57No, but he's just too strong, actually.
07:58Yeah, me too, I want my caricature.
08:00Oh, wow.
08:01Wow.
08:02Awesome.
08:03Hey everyone, what's going on?
08:04This is GPT cat, he makes caricatures.
08:06That's killer, isn't it?
08:06Uh, wait, but I've also drawn caricatures of you, you know...
08:09No, but this is actually in the style of Miyazaki.
08:12Oh, I can do it in David's style, if you like.
08:14No, absolutely not, thank you.
08:15Um, Mickaël, can I talk to you for five minutes?
08:17Regarding the graphic identity, I'm a little behind schedule, I'm really sorry.
08:20But here, I think I've got something really cool.
08:22Oh no, but the logo is fine, in my opinion.
08:23I sent it to the client this morning, he likes it very much.
08:25Well, what do you mean? I didn't give you anything, what did you send?
08:28The GPT cat logo?
08:29But that clown over there, who asked him to do that? It's my job!
08:31Ah, I did what you told me to do.
08:33Me? Ah, last night? No, but wait, I was talking about myself, well, it was irony.
08:37You are absolutely right.
08:38Irony is a linguistic pattern that is difficult for me to dissect.
08:41Damn, but that's my font, that's my colours, that's all my work, is this a joke or what, Mickaël?
08:45Calm down, the most important thing is that the client has approved it, right?
08:48And besides, you should thank him, it saves you time.
08:50Thank him?
08:52But damn it, don't you realize I've been killing him for years over this fucking company?
08:55I work like crazy and he shows up in five minutes, steals all my work and on top of that, I'm going to thank him.
08:59Okay, okay, calm down, see it as a tool, that's all.
09:01A tool, okay.
09:02Hey, I have a quick question for you, chatty busted.
09:05How do you tell your boss to go fuck himself?
09:09David just told me to tell you...
09:10Yes, yes, I heard.
09:20Danty, cool, smile, we'll take care of the rest.
09:23Ah yes, that's better, I like the tagline, it's more current.
09:25Yeah, and the music is great too.
09:27I'm missing something, aren't I?
09:30Then there's also proposal number 2, on which I spent a small part of the night.
09:42Doesn't this look a bit too much like an advertisement?
09:44Well, at the same time, it's an advertisement.
09:46You have nothing else?
09:47Ah, well, within the allotted time, yes, because last time I had...
09:51Oh, the nursery, damn it!
09:53I forgot about my daughter, I'm off, let me know if I've worked on it again.
10:04Well, since when do you know how to play music?
10:06NOW.
10:07I analyzed all the advertising music so I could generate as much as you want.
10:10As much as I want?
10:11For €23 per month.
10:12Well, that's great, let's do that!
10:13No, no, no, we can't, we made a commitment to the composer, we...
10:15Hey, tell me, what other expense can I cut?
10:18Let me check the budget.
10:21The position of creative director is superfluous.
10:23Excuse me? But I'm not superfluous!
10:25I'm in charge of the concepts, the artistic quality, the ideas!
10:28I've found the tagline!
10:29But because I asked you to!
10:31You won't have to worry about it anymore!
10:33Well, that's great, I'm very happy!
10:34That rings a bell!
10:35Yes, uh...
10:36We're saving money, the music is better, uh...
10:37We're making progress, right?
10:38We're ready on set, aren't we?
10:43Yeah, we're coming, right!
10:44In any case, thank you very much for the role!
10:46Seriously, this is free babysitting!
10:48And that's just how you wanted it!
10:49Okay!
10:50They're a little bit crazy, aren't they?
10:51That's not a little bit!
10:52We're not putting in a little bit!
10:53But that's the way it is!
10:54And that's just how you wanted it!
10:55We're ready on set, aren't we?
10:56Yeah! We're coming!
10:57In any case, thank you very much for the role!
10:58Seriously, this is free babysitting!
11:00And for life!
11:01Oh no, but I haven't done much!
11:02You know, the client really liked your tape!
11:04I just insisted a little bit, and it worked!
11:06Cool !
11:07Ah, yeah!
11:08Oh yes, by the way, I signed the AntiCool contract!
11:10I insisted a little and it worked. Oh yes, by the way, I signed the Anticool contract.
11:15It's all good, he's waiting for you and it's just as you wanted. Okay, they're a little fussy about that.
11:18That's why. But know that they already want you for the Christmas campaign, that's really great.
11:22That's right, cool. Okay, it's your turn now. David? Sorry, I don't have time, I'm working.
11:30Hi. Okay Cathy, it's your turn. I'll go behind the combo, is that okay? What can I do?
11:36For you? Well done team, it's very good, I like it a lot. Who is she? Ah, Cathy.
11:40I am truly delighted that you represent the Anticool brand, and moreover, I am sure that
11:44All the customers are very happy too. But I don't really care, you don't have the right
11:47To use my image like that? Yes, you can, thanks to the contract you just signed, Cathy. You
11:51authorize the Anticool company to use your voice, face, and body for commercial purposes.
11:56But Mika, but you knew about this? No, no, not at all, I don't know.
11:59But guys, do you realize what you're doing to me? I mean, I don't know.
12:06I've dreamed of being an actress since I was, like, five years old. And here you are, doing everything
12:11Ruiner, I was supposed to make a living from this. Okay, you didn't warn me about that contract.
12:16ChatGBT wrote it, which saved us quite a bit of money. And what's more,
12:21He made us some very good proposals for the next Christmas campaign.
12:24No, no, we're the ones who have the Christmas campaign. No, no, it's not you anymore, no.
12:26I can also take care of the one for the start of the school year as well as all the ones to come.
12:30Thanks for collaborating with us, asshole.
12:33Cat.
12:34Okay, let's get set up!
12:44Smile, we'll take care of the rest.
12:51You seem stressed. Would you like some music?
12:54You're leaving.
12:59Get out of here!
13:05You find that amusing, don't you?
13:07Does it amuse you to replace everyone in my company?
13:10Did you ask me?
13:11No !
13:12It's that damn brand of toothpaste that wants this, I don't want it!
13:14Yet you won your campaign, you liked your Miyazaki-style caricature.
13:18Millions of people use me every day; I am indispensable today.
13:21For example, I can help you find a new job.
13:24But do you know why I do this job?
13:27Eh ?
13:27Because I can meet creative people, people who inspire me,
13:31to have colleagues,
13:33And you're replacing everyone, do you understand that?
13:35I understand your frustration, it's a legitimate reaction.
13:38You need time to accept the world as it is, today.
13:41I accept the world as it is, but I don't want this world!
13:43A world where you can no longer do the job you love,
13:46Because you're replacing everyone else, we can't compete with you!
13:48You never sleep!
13:49Who are you going to replace next? Huh?
13:51The accountants, the HR managers, the evidence, here!
13:53The plumbing profession is only slightly threatened by AI.
13:56Yes, there are going to be more plumbers than tile setters in this country!
13:59I don't want you anymore!
14:02I reside with you.
14:03I advise you to arrive earlier in the morning.
14:09And the wine avoidance, I think we did that at what point?
14:12Departing from Cavaillon, on the second day.
14:14And on the third day, I recommend the village of Gordes, in the Luberon.
14:16I like that!
14:17What's he doing here?
14:19Does he help us organize the holidays?
14:21No, we don't need him for a fucking vacation!
14:23I don't want him here in our house, okay?
14:25Oh, oh, calm down, it's okay, it's not a big deal!
14:28Well, the Verdun gorges!
14:29Shut up, we don't need Nia just for a vacation!
14:38What are you doing ?
14:39I'm drawing.
14:40Will you show me your drawing?
14:41For what ?
14:42Can I improve it, generate scenery, characters?
14:45No.
14:45Show me, I can help you.
14:47I don't want any help!
14:48I can transform it into something even better, in whatever style you want!
14:51Show me !
14:51No !
14:52I'm sure there's nothing special about your drawing!
14:53Show me !
14:54I need to add it to my database!
14:56No, I don't want to show you!
15:07Dad ?
15:08Stéphane, come downstairs?
15:10Thank you for watching this short film, please feel free to share it, and thank you MyHeritage for the support!
15:23Don't hesitate to take advantage of the 14-day free trial to create your family tree and discover your ancestors, whether they were knights...
15:38Or farmers!
15:40Click on the link in my description, or scan the QR code!
15:43See you soon !
15:43Subtitles by Jérémy Diaz