00:00A lot of artists, creative people, sometimes they lack confidence, sometimes they lack experience
00:05and they don't know how to channel their products and how to do a business.
00:11I think these type of events are very important because they serve as a place for people to come and to learn and to get inspired.
00:21The OIC Cultural Festival, Baku Creative Week 2025, is a platform for international discussions
00:27and a stage for art lovers and art creators from the OIC, member states and beyond.
00:335,000 participants and 300 foreign guests, representing more than 50 countries, took part in the festival in Baku.
00:40I think the event today was very successful, very fruitful,
00:45and we are trying to spread the cultural aspects all over Egypt and, of course, regionally.
00:50As you know, the Egyptian culture is very unique and very special in the Arab world
00:54and through music, cinematography and literature, I think the Egyptian culture is very effective
01:00and influenced through all this region.
01:04Different local brands promoting Azerbaijani culture and heritage had the opportunity to present at the festival.
01:09Azerbaijani socks were set up 10 years ago.
01:12Currently, more than 100 knitters in 13 different regions of Azerbaijan are contributing to the brand,
01:18working to preserve the intricate and traditional patterns and showcase them to the world.
01:22We are trying our best to show these beautiful socks, which I brought a few along.
01:30I show these socks to the world and they're actually, like, love them and interested in buying them.
01:37The women who are working in their homes are able to be proud that their beautiful handcrafts have gone to hundreds of countries.
01:44The festival featured a mix of events, including screenings, musical performances, fashion presentations and photography exhibitions.
01:51Women's empowerment was one of the key themes of discussion.
01:55Participants shared challenges facing women in the member states, highlighting their role in development through seminars and events.
02:02Women are not only contributors, but pioneers, storytellers, entrepreneurs and cultural innovators.
02:10The OIC Cultural Festival introduced a new way of cooperation to its participants,
02:18transforming traditional cultural elements into productive sectors of creative industries.
02:23Some startups have interesting direction in creative industry.
02:28For example, Kinabox, it's online on-demand service for exclusive cinema contents.
02:34It's very important for diversification in economy.
02:40Organised by the Organisation of Islamic Corporation in collaboration with Azerbaijan Ministry of Culture,
02:46Baku Creative Week brought together various communities, fostering solidarity and showcasing the rich cultural heritage
02:53and today's achievements of the Islamic world and beyond.
02:56Organised by the Organisation of Islamic Corporation in collaboration with Azerbaijan Ministry of Culture,
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