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00:00:00I'm so appreciative of the fans for all the support they've given me, my family, and this football team.
00:00:05A six-time Super Bowl winning coach, Bill Belichick exited the Patriots,
00:00:10and he hoped he was also escaping his days in the media spotlight.
00:00:13We're going to move on. I look forward to the future.
00:00:17He was wrong. His future turned out to be more chaotic than anyone had expected.
00:00:22I've never been too worried about what everybody else thinks.
00:00:24Bill Belichick dating 24-year-old ex-cheerleader Jordan Hudson.
00:00:31For a coach that spent his career as the grown-up in the room.
00:00:36Right now, I'm focused on Cleveland.
00:00:38He was so deliberately boring and locked up.
00:00:42His relationships were always on the sidelines.
00:00:44And all of a sudden, Linda was gone.
00:00:47His sudden emergence as tabloid fodder has left his fans and haters alike baffled.
00:00:52Is that f***ing Bill Belichick?
00:00:55When that ring camera footage surfaced...
00:00:58Where was he going?
00:00:59Right!
00:01:00My feeling was this does not square with anything I thought I knew about Bill Belichick.
00:01:05Bill, what are you doing?
00:01:07Now, as one of the NFL's greatest coaches surprisingly tries his hand at college football...
00:01:12I was talking to my husband and I was like, have you heard this Bill Belichick rumor?
00:01:15And he goes, Holly, Bill Belichick is not coming to Chapel Hill.
00:01:22Okay, wow.
00:01:23This North Carolina thing.
00:01:25Belichick's trying to prove something here.
00:01:27His often on-field relationship with a former college cheerleader...
00:01:30What is she doing there?
00:01:31What is her role?
00:01:32...looms over his professional legacy.
00:01:34How did you guys meet?
00:01:36Not talking about this.
00:01:37No?
00:01:38No.
00:01:38For over two decades, Bill Belichick wasn't just a football coach.
00:02:02It was the football coach.
00:02:03He was the coach of the Patriots for basically my entire childhood.
00:02:09He had a good week on the practice field, good weekend meetings, good week of preparation
00:02:12against a team we don't know very well.
00:02:14He gave me the vibe of like an evil genius.
00:02:17The architect of the greatest dynasty the NFL had ever seen.
00:02:21They were legitimately great from top to bottom.
00:02:24I can only consider his entire tenure in New England truly the greatest run we've seen
00:02:29in football history.
00:02:3017 division titles, 9 conference championships, 6 Super Bowl rings.
00:02:39Our job is to win the game and that's what we did.
00:02:43The cornerstone of his winning philosophy?
00:02:46Following his four sacred rules.
00:02:49Don't believe the hype.
00:02:50Isn't that a net positive?
00:02:51We're focused on Cleveland this week.
00:02:54Manage expectations.
00:02:55We obviously need to do a lot better job at what we're doing.
00:02:58Speak for yourself.
00:03:01We're just going day by day right now.
00:03:03Everybody's working hard trying to get better.
00:03:05That's what we're all doing.
00:03:06Ignore the noise.
00:03:08We're on to next year.
00:03:09It's 2015.
00:03:10You forget about last year.
00:03:11That was last year.
00:03:12I think he's definitely a control freak.
00:03:15He basically tried to control his players.
00:03:18You know, their personal lives as coach telling them what they can and can't do.
00:03:22You know, in your personal life you have to conduct yourself in a way that doesn't
00:03:25cause distractions to the team.
00:03:26Being the authoritarian and having control over every facet of operations with the New
00:03:32England Patriots is part of what Belichick believed, and it's hard to argue with, gave
00:03:37him a lot of his success.
00:03:39Bill Belichick always had a transactional relationship with the media.
00:03:46It was Bill Belichick's job to win, and then when he did a post-game press conference, he
00:03:52wanted to do the least amount possible to satisfy his role as a head coach.
00:03:57He just wanted to get in and out.
00:03:59Not worried about last week.
00:04:01Not worried about next week.
00:04:02Not worried about last year.
00:04:04Worried about this week against Cleveland.
00:04:05He was so deliberately boring and locked up.
00:04:12At the time, it worked fine because whatever he was doing, Bill Belichick was in control.
00:04:17Certainly, journalists, sports journalists probably wanted more out of him, but the fans,
00:04:21they were happy because he was winning and bringing Super Bowls to the fans in New England.
00:04:25He was somebody who didn't want anybody to know anything.
00:04:30He put us in the palm of his hand, which was a clenched fist.
00:04:34Because of Bill's multi-decade track record of avoiding the public spotlight, fans were
00:04:39alarmed when they correctly suspected his relationship with a much younger woman.
00:04:43That is Bill Belichick holding hands with a young brunette in New Orleans.
00:04:50This was the tweet from, I guess, a few weeks ago.
00:04:53How did this go unnoticed?
00:04:55For Bill Belichick, his relationships were always on the sidelines.
00:04:59I mean, certainly people in New England kept track of who he was dating.
00:05:02He was in a long-term relationship with Linda Holiday.
00:05:05People accepted that relationship.
00:05:09I mean, she was very public, you know, in New England.
00:05:12So she would pop up in social pages.
00:05:15Then around Nantucket, you would see them.
00:05:18But then all of a sudden, Linda was gone and replaced with someone else and someone much younger.
00:05:25After months of rumors, the media finally learned the mystery woman's name.
00:05:31Jordan Hudson, a woman nearly 50 years his junior.
00:05:35Bill Belichick dating 24-year-old ex-cheerleader Jordan, J-O-R-D-O-N, Hudson.
00:05:43Suddenly, the man who spent a lifetime shutting out the noise was a headline.
00:05:49The legendary football coach, Bill Belichick, was seen in public with his new girlfriend, Jordan Hudson.
00:05:56Now, normally, a day out with your new squeeze wouldn't raise any eyebrows,
00:06:01except for the fact that Belichick is 72 and his girlfriend is 48 years younger.
00:06:07There were reports of him showing up at delis in the south coast of Massachusetts
00:06:11with this attractive young woman and people just like,
00:06:14it's got to be one of his granddaughters or a niece or something, right?
00:06:17No, it wasn't.
00:06:19He was getting a sandwich with his girlfriend who was one-third his age.
00:06:23She was born just a few months before the first Super Bowl championship
00:06:29that Bill Belichick won with Tom Brady.
00:06:31I mean, there's a certain ew factor there.
00:06:35You know, my girlfriend's 20, and that's like my girlfriend going out with my dad.
00:06:40That's kind of weird, you know?
00:06:41My dad and I have, like, the same age gap, so I think it's disgusting.
00:06:50Let's be honest here.
00:06:51He's not even, like, dad age.
00:06:53He's like grandpa age to her.
00:06:55Even more creepy.
00:06:57What?
00:06:57Thinking about Bill Belichick being intimately involved with a girl a third of his age.
00:07:03Call me old-fashioned.
00:07:04It's just freaking gross.
00:07:07Media pundits didn't pull their punches.
00:07:10Bill Belichick dating this 24-year-old girl.
00:07:14It's the weirdest shit ever.
00:07:15It's so f***ing weird.
00:07:16Well, when he asked her, how old are you?
00:07:17She said, this many.
00:07:19The story became unavoidable, crossing over into pop culture and making its way onto late-night shows.
00:07:26Sir, this order will make it socially acceptable for a man in his 70s to date a 24-year-old.
00:07:33That's right.
00:07:34We're calling it the Belichick Law.
00:07:36The Eagles scored 24 points in just the first half.
00:07:3924, 24, or in football terms, one full Bill Belichick girlfriend.
00:07:47But coach, you used to talk about Foxboro High School when we sucked.
00:07:53But now I know why you were so obsessed with Foxboro High School.
00:07:57You were scouting your new girlfriend.
00:07:59Bill had his defenders.
00:08:02I believe he's in town of dating anyone he wants.
00:08:05If they have a mutual interest in each other, then sure, be our guess.
00:08:09Like, his prerogative is his prerogative.
00:08:11It doesn't, I don't think it detracts from his coaching.
00:08:15It's hard to tell if he's happy, but if she's thinking I'm happy, you know, more power to him.
00:08:19It's his decision, but I don't, I mean, what's it to me?
00:08:24Belichick's a smooth operator, his girlfriend's.
00:08:27Let's not go there, please.
00:08:29Jesus Christ.
00:08:32He's killing it.
00:08:33Yeah.
00:08:33But no one can agree about what's actually going on behind closed doors.
00:08:42Um, I don't really know what the appeal is.
00:08:46I guess it has to do with the money, the status.
00:08:49Would she be with him if his net worth wasn't $70 million?
00:08:52I don't know.
00:08:53I don't think it's real love, you know.
00:08:56Something's going on there.
00:08:58I would be always worried about, like, am I, is this person just using me for money?
00:09:02Are they totally not attracted to me?
00:09:05But I try to get inside this guy's head.
00:09:07I don't know, man.
00:09:08It's not the Belichick I recognize.
00:09:11I think the public usually could fall on two sides.
00:09:14I think the public is united in saying to themselves, Bill, what are you doing?
00:09:20The most interesting part of this is that the guy that we saw at the podium in New England
00:09:25is suddenly doing stuff that that same person who coached and ran the Patriots
00:09:32would have thrown out of the building.
00:09:36There has to be something in that relationship, other than, I guess, the obvious,
00:09:42that makes it worth it.
00:09:44But I bet there's a lot of people out there thinking, Bill, what is it?
00:09:48Bill's relationship with Jordan led fans and commentators to reflect on his rise to greatness.
00:10:01How could one of the greatest NFL coaches of all time end up here?
00:10:06Bill Belichick is the greatest football coach of all time.
00:10:09He is the ultimate gridiron genius.
00:10:13He is the maester.
00:10:15The paragon of what it means to be disciplined.
00:10:18Nothing through fear in the hearts of grown men, like getting called to Belichick's office.
00:10:23A person who does their job to the exclusion of anything else in your life
00:10:26that might seem to impinge on the job.
00:10:29He is America's emotionally withholding father.
00:10:33That's it, period.
00:10:34This week, Cleveland.
00:10:35Even if his social graces fall short of their norms, Bill Belichick is American football.
00:10:45The man was virtually sired on a football field.
00:10:48The son of a coach at the Naval Academy.
00:10:55His father was famed as a strategist in sports, but in the Naval Academy.
00:11:01That's a position and a perspective that I think reflects a very sincere commitment to the rules.
00:11:10From day one, he was by his dad's side, always watching, studying, and being around football.
00:11:16His father, seemingly out of the crib, trained him to be a coach.
00:11:21He was always trying to live up to his father's image.
00:11:25And that's always a problem.
00:11:26You could either have a miserable life where your life falls apart because you can't live up to your father,
00:11:32or you could exceed your father.
00:11:35You know, look at John F. Kennedy.
00:11:37John F. Kennedy had a dominant father as well.
00:11:39He wanted his sons to do great things in public life.
00:11:44He was able to accomplish that, but at great personal cost to himself.
00:11:48And then he spent his formative coaching years under Bill Parcells.
00:11:56You know, Bill Parcells uttered that cliche, you know, don't tell me about the pain, show me the baby.
00:12:00Bill was not only steeped in that philosophy, but then took it to the nth degree when he was in New England.
00:12:06In 2000, a linebacker named Andy Katzenmoyer, who had been a first-round pick a year earlier under the previous regime,
00:12:14was late to a meeting, and Bill essentially cut him on the spot.
00:12:18One of the philosophies that I think that was so important to him was just the sense that when we're here,
00:12:24this is the most important thing.
00:12:27Every now and then, there might be something that came up that might be an excuse to that rule,
00:12:31but for the most part, I mean, that's how he lived.
00:12:36While Bill grew up in the disciplined world of Navy football,
00:12:40Jordan came from something entirely different.
00:12:43She was raised in Hancock, Maine, a small coastal town where her dad worked as a fisherman,
00:12:50and everyone knew everyone.
00:12:54Jordan grew up in a world of pageants and small-town attention,
00:13:00a place that naturally pushed her toward bigger dreams and bigger stages.
00:13:06For the better part of 20 years, Belichick preached focus.
00:13:13He preached discipline.
00:13:15He preached doing your job, having a singular focus.
00:13:19Now, for a lot of Pats fans, that is truly one of the most ironic and hypocritical things ever.
00:13:25Belichick would always tell you about not liking chaos, wanting things orderly, ignore the noise.
00:13:33And yet, way before Jordan Hudson, it seemed like he secretly loved the madness, like he thrived in chaos.
00:13:42Developing story tonight involving spying by the New England Patriots.
00:13:48The Patriots caught red-handed.
00:13:50Tonight, the New England Patriots are fighting back against accusations of unsportsmanlike conduct.
00:13:56You can almost trace a lot of the success to the scandals.
00:14:00I had no knowledge whatsoever of this situation until Monday morning.
00:14:05Bill doesn't just survive chaos.
00:14:08That really was the end of it for me.
00:14:11Every time things fell apart, he found a way to come out stronger.
00:14:17Belichick had a scandal that was getting international press coverage,
00:14:20and he was fine letting the world talk about it, but they weren't going to talk about it as a team.
00:14:25And, you know, sure enough, by the time that Super Bowl came around, that team was ready to play.
00:14:31He had done his job.
00:14:33Ignore the noise. Ignore the noise.
00:14:34Tune them out. Do your job.
00:14:36Even though there was some hypocrisy and irony woven there within, you can't argue with the results.
00:14:43Bill Belichick was so focused on the team being successful that he was willing to look the other way,
00:14:51knowing that he had somebody like Aaron Hernandez.
00:14:54They were kind of like, this kid's trouble.
00:14:56And he's like, yeah, but have you seen him catch a football?
00:14:59Here in Boston, we were known to have a pretty tough media.
00:15:03But Bill Belichick tamed them.
00:15:06I mean, they were afraid to ask questions.
00:15:10Control or chaos, it doesn't matter.
00:15:13I had no knowledge whatsoever of this situation.
00:15:16Bill seems to thrive in the storm.
00:15:18And this is where his philosophy, win at all costs, I think, goes against common human morality.
00:15:27I just don't see him as a very moral person, to be honest with you.
00:15:31This guy who won everything did these things that made people question, was it worth it?
00:15:39The question that it redounds to is, is winning worth it?
00:15:45Football is a game in which you bleed and you scrap for territory.
00:15:48And this coach, who's overseeing it like a general overseeing a battlefield, did he win the war?
00:15:55He won it six times.
00:15:56And might makes right.
00:15:59This is the great man theory of sports.
00:16:02Towards the end of his career in New England, after Tom Brady left the Patriots,
00:16:07things were just falling apart.
00:16:08All of a sudden, people were much more skeptical of his success and how successful he could be without Tom Brady.
00:16:16Who's really more responsible for New England's success?
00:16:18Is it Coach Bilicek or is it Tom Brady?
00:16:22The greatest player in the game has a hell of a lot bigger impact than the greatest coach in the game.
00:16:28Bill was incredibly angry.
00:16:31And so, I frankly think he got sick of it.
00:16:34He built up a franchise, you know, from a multi-million dollar franchise to a billion dollar franchise.
00:16:41And he wants the honor for that.
00:16:45So much thanks for the opportunity to be a coach here for 24 years.
00:16:50We're going to move on.
00:16:51And I look forward and excited for the future.
00:16:54After nearly a quarter century in Foxborough, the dynasty was over.
00:16:59Belichick stepped down, expecting the league he dominated to open its doors.
00:17:06But when he looked for his next chapter, there were no offers.
00:17:10The greatest of all time is being told you're not welcome in the business that you dominated.
00:17:26And so the question then becomes, who am I?
00:17:28How do I get back into football?
00:17:31And the only venue left for him is in college.
00:17:33It was during this period of uncertainty about his coaching career when Bill Belichick had a life-changing encounter with a stranger.
00:17:41And so, here we have the story of an older man who was suddenly needing to be media-savvy and familiar with what young people are into.
00:17:53And on an airplane, headed to Palm Beach, Florida, in the seat next to him sits down a very precocious young woman,
00:18:03who to him presents as certainly beautiful and striking and charismatic and has the answers to a test that he never thought it worthy to take.
00:18:15Here's his new teacher.
00:18:16And so the question of, what is Jordan Hudson doing, why is she interesting?
00:18:22She's interesting because she has been this lever of change in the temperament, psychology, presentation, the public life of somebody who abhorred the very premise that you would have to live in public.
00:18:46Chapel Hill is a small town that bleeds Carolina blue.
00:18:52So when rumors started that the greatest football coach of all time could be coming to town, everyone paid attention.
00:19:00I think I was here at work and I just checked my social media and it said Bill Belichick was interviewing for the job at North Carolina.
00:19:10I was like, yeah, right, whatever.
00:19:12And I go home and I was talking to my husband and I was like, have you heard this, Bill Belichick?
00:19:16Rumor.
00:19:17And he goes, Holly, Bill Belichick is not coming to Chapel Hill.
00:19:22The days passed and we're like, oh, my gosh, this might really happen.
00:19:28What many would never have imagined is now happening.
00:19:32Bill Belichick is finalizing a deal to become that next head coach at North Carolina.
00:19:39He is leaving the NFL to go to college.
00:19:42I was actually sitting at the bar and all of a sudden across the TV, ESPN, Bill Belichick has accepted the job at UNC.
00:19:51There were these five guys my age and their arms just went into the air and they jumped off of their stools and they started chest bumping and high fiving and hooting and hollering.
00:20:02And I said, I guess people are pretty excited about this.
00:20:07Yeah, it was crazy when they made the announcement.
00:20:11Franklin Street and the Carolina campus are buzzing about Bill.
00:20:15Chapel Bill, Bill on the Hill.
00:20:17Just a couple of nicknames and puns that fans are coming up with after the school signed NFL coaching legend Bill Belichick.
00:20:23It was the only thing anybody wanted to talk about, whether it was on social media or whether it was my friends and family calling.
00:20:31Have you met him? Do you know him? Have you seen him?
00:20:33It was all consuming for days after the announcement was made.
00:20:38We should be proud in Carolina.
00:20:39The Tar Heels got the best coach maybe in the history of football.
00:20:44They're making him the highest paid public employee in the state of North Carolina.
00:20:47Ten million dollars a year.
00:20:48North Carolina, you cannot make this up.
00:20:53It's going to be very fun in Chapel Hill.
00:20:55Not a football program, but we'll become one with Belichick.
00:20:59Season tickets selling out, the individual tickets selling out.
00:21:03Sure, just the buzz around the program.
00:21:06It was all about Carolina football.
00:21:10North Carolina, of course, is a basketball school.
00:21:13Of course, Michael Jordan is probably our most famous alum.
00:21:19Then you've got Tyler Hansbrough, Danny Green, Phil Ford, Lenny Rosenbluth.
00:21:25The list goes on and on and on.
00:21:27With six national titles and more Final Four trips than any team in history,
00:21:32North Carolina basketball is widely considered to be the greatest college program of all time.
00:21:38Basketball is extremely important to Chapel Hill.
00:21:42They're just not really important emotionally.
00:21:45They're really important economically for the town.
00:21:47And so when the sports teams are doing well, people come into town.
00:21:50They're having fun.
00:21:51They're buying beer.
00:21:52They're buying wings.
00:21:53The whole town does well when the sports teams do well here.
00:21:57We just never try to take it for granted how our basketball team has always been top of the class.
00:22:05Now we hope to parlay that into football.
00:22:08We would love to be a football school.
00:22:14But on the other side of campus, the story is very different.
00:22:17Tar Heel football hasn't won a conference championship since 1980 and has never captured a national title,
00:22:24not one stepping out of basketball's shadow.
00:22:26North Carolina wants to get into the business of football.
00:22:29I understand why.
00:22:31We're living in a time when football has never been more vital to the economy of the college campus.
00:22:36It makes money in ways that no other sport can.
00:22:39Football is the greatest, most popular sports slash media business that exists in this country.
00:22:46It's no mystery why UNC wanted Belichick as their new head coach.
00:22:53But why would one of the greatest coaches in the NFL want to coach a middling college program?
00:22:58The answer is simple.
00:23:00Control.
00:23:02UNC was willing to give him what no NFL owner would.
00:23:05There is uncertainty about whether or not he would get a head coaching job at the NFL level at this time.
00:23:12From an NFL standpoint, it kind of felt like he was without a dance partner.
00:23:16NFL owners respected the resume, but not the demands for total control.
00:23:22Bill Belichick in New England was a rare thing.
00:23:24He was the head coach and the general manager.
00:23:27He was horrible as a front office executive, but he wanted that power.
00:23:32I think that there was a sense around the league that if you're going to hire Bill, you have to let him do things his way.
00:23:40But most owners didn't want to do that.
00:23:43You have to overhaul your entire organization when you bring in Bill Belichick.
00:23:49He's going to have his fingers in everything.
00:23:51And I don't know if these organizations are willing to just hand over the keys to Bill Belichick.
00:23:56He almost got the job with the Atlanta Falcons and Arthur Blank went to Bob Kraft and said, tell me about Belichick because I've heard that he really wants to run everything.
00:24:09And Kraft said, yeah, he does.
00:24:11So when Blank went back and talked to his entire administrative staff about that, they were against Belichick because a lot of them were afraid they were going to lose their jobs because Belichick did everything.
00:24:23What was for some half of them to do the fact that you could have a head coach with his credentials on the street and he doesn't even finish in the top three of anyone's ballots in the Atlanta Falcons.
00:24:37I think changed what he thought about how the NFL is run and whether he wanted to be a part of it.
00:24:45Belichick is different.
00:24:47Belichick is a savant, the greatest football coach of all time by popular acclamation.
00:24:53So the shock of Belichick diving into college.
00:24:55OK, wow.
00:24:57This North Carolina thing.
00:24:58Belichick's trying to prove something here.
00:25:00I always, always wanted to coach in college football.
00:25:06It just never really worked out.
00:25:09I had some good years in the NFL, so that was OK.
00:25:12But, you know, I'm here to teach, develop and build a program in the way that I believe in.
00:25:20I think when University of North Carolina hired Bill Belichick, they thought they were getting a program builder and somebody who could elevate their game to a point where
00:25:30they could be on the same field as Clemson.
00:25:33What the University of North Carolina got was someone who knows football and then a circus of nonsense right behind it.
00:25:42Never in my wildest dreams did I think Bill Belichick would do a shirtless walk of shame out of some cheerleader's cabin in Massachusetts.
00:25:52The 70-year-old coach was caught, shirtless, slipping out of a suburban house.
00:26:02The footage went viral in hours.
00:26:05And with it, the questions.
00:26:07What was Bill Belichick doing here?
00:26:11And who was he with?
00:26:12All you're witnessing is the walk of shame.
00:26:15But you're witnessing a walk of shame when we have a ring camera.
00:26:18So I think a lot of people were mortified on his behalf.
00:26:23Are you guys familiar with this ring cam video?
00:26:25I'm scared of it.
00:26:26It went viral, truly.
00:26:28This video hit the internet just yesterday.
00:26:30Ring camera of the greatest coach of all time.
00:26:35Maybe on the back porch.
00:26:36Is this a walk of shame?
00:26:37Old guys have sex.
00:26:39Breaking news.
00:26:40Whoa, that's what's happening?
00:26:41Hey, congrats to Bill.
00:26:42Congrats, Bill.
00:26:42The door cam footage, it made him human and also a little like, oh, Bill, Bill could be fun.
00:26:50It is hilarious.
00:26:52That's all I know.
00:26:53I don't really, like, know what to say.
00:26:56I'm just could have gone my whole life without seeing Bill Belichick shirtless.
00:27:01Look at his neck.
00:27:02The veins out of his neck are popping out.
00:27:04It's clear that Bill Belichick never expected that that is the footage that would get out
00:27:09into the public for people to have dialogues about.
00:27:15When that ring camera footage surfaced, my feeling was like, I don't know the person in
00:27:23this footage.
00:27:24This does not square with anything I thought I knew about Bill Belichick.
00:27:28And I was like, kind of interesting.
00:27:30Is there more to him?
00:27:32Is he, like, a little freakier than I thought, you know?
00:27:36I think most people thought he's in midlife crisis, that, you know, he's lost it.
00:27:43Professionally, he's going downhill.
00:27:46And his personal life seems to be a mess.
00:27:50The doorbell camera story could have ended there.
00:27:52But podcaster Pablo Torre wasn't satisfied and went boots on the ground to investigate.
00:27:59And lo and behold, I find an Airbnb listing.
00:28:03The owners were diehard football fans.
00:28:06When they see on the ring cam this topless man, they're just, like, concerned for the
00:28:13safety of a young woman.
00:28:15She's with this creepy old guy.
00:28:16It's either a relative or a drug dealer.
00:28:19What the f***, Pablo?
00:28:22The doorbell camera footage of Bill Belichick might have been forgotten if it wasn't for
00:28:30a televised roast of Tom Brady.
00:28:34Everybody asks me which ring is my favorite.
00:28:37I used to say the next one.
00:28:40But now that I'm retired, my favorite ring is the camera that caught Coach Belichick slinking
00:28:45out of that poor girl's house at 6 a.m. a few months ago.
00:28:48What's funny about the ring cam video is that I didn't really think about it too long.
00:28:55But when Brady mentioned it on stage in front of the world on that Netflix roast, it became
00:29:00this artifact.
00:29:01And so the question was, I should probably figure out what the hell the story of this
00:29:07video is.
00:29:08It wasn't easy.
00:29:09Clearly a ring camera.
00:29:11It's on a porch.
00:29:12How do I find out what house this is?
00:29:15The only thing I could think of was, you know those GeoGuessr guys?
00:29:19So I DM a character by the name of Rainbolt.
00:29:23And this is a man whose job, whose superpower almost literally is, you show him a photo of
00:29:28any place in the world and he can tell you, oh, it's here.
00:29:31And he said, I would love to help you out on this.
00:29:34Simultaneous to that, I was making calls around the New England area.
00:29:38And I got a tip that actually this might be an Airbnb.
00:29:42And so I get the coordinates from Rainbolt.
00:29:46Winthrop, Massachusetts, near the airport, drivable from Boston, less than 20 minutes away.
00:29:53Seaside town.
00:29:54Simultaneously, I'm on Airbnb.com looking through every public listing for Winthrop, Massachusetts.
00:30:01And I'm looking to match.
00:30:03And lo and behold, I find an Airbnb listing that the GeoGuessrs have validated that the
00:30:09website allows me to book.
00:30:11And so I book a stay at the Airbnb and I show up and suddenly I'm standing on the porch.
00:30:17It felt like I was crawling into my computer.
00:30:20Like suddenly I'm in the screen.
00:30:23The owners were diehard football fans.
00:30:26When they see on the ring cam, this topless man, they immediately had the thought that
00:30:33I think everybody had who saw that online, which was, is that Bill Belichick?
00:30:39There's an older gentleman.
00:30:41I got them on tape in my show.
00:30:43Their recollection was the young woman shows up.
00:30:46She's with an older man.
00:30:47They were wondering, like, is this like an escort situation?
00:30:51Is this like a drug deal situation?
00:30:54She's with this creepy old guy.
00:30:56It's either her relative or a drug dealer.
00:31:00It was their first thing because of the age discrepancy.
00:31:02Remember you go, must be a freaking cocktail.
00:31:04And I was like, what?
00:31:05Come on.
00:31:06In their minds, they're just like a little concerned for the safety of a young woman.
00:31:15We were legitimately worried about her because she booked for four nights or something.
00:31:18Five nights.
00:31:19Five nights and she was here that one night with him and we didn't see her again.
00:31:23What the problem?
00:31:25When I saw the ring camera footage and then it came out eventually later, of course, that
00:31:30it was possibly Jordan.
00:31:31To us, the most interesting piece is the power dynamic.
00:31:34Who has the power here?
00:31:36Who's exerting more power?
00:31:38Is someone the victim in this dynamic?
00:31:39We don't know.
00:31:41So I think it left me with a lot more questions that I did not feel like I had any answers to.
00:31:48For nearly two years, the only glimpses of Jordan and Bill were in quiet corners of Nantucket.
00:31:56But things got real the moment Jordan took their relationship public on Instagram.
00:32:01It just felt like a complete 180 to the Bill Belichick we knew.
00:32:08Here he is on Instagram.
00:32:09He's posing in photos that clearly he's approving Jordan to share of their private life.
00:32:13You know, doing this acro yoga pose on the beach.
00:32:17Posing in a Halloween costume as a fisherman and she's a mermaid.
00:32:20For a New England sports fan, to see Bill Belichick on social media dressed as a fisherman reeling
00:32:28in a mermaid was more unlikely than actually meeting a mermaid.
00:32:34I just can't say enough how strange it has been the last couple of years of the life of
00:32:40Belichick.
00:32:41This is Bill Belichick.
00:32:42The man lives and breathes to tell you to go screw when you tell him to do anything else but what he wants.
00:32:50It boggles the mind what she had to say to get him to do that.
00:32:57It would be one thing if he weren't even wearing the costume.
00:32:59Honestly, they'd say, okay, maybe she just got him to the beach and then she got a photographer
00:33:03to say, hey, Bill, hold this while I put on this mermaid costume.
00:33:06But he played along and to this day, if there is anything that sums up the confusion of this
00:33:14relationship, it's that Instagram post.
00:33:17I don't want Instagram in my sports.
00:33:20I don't want TikTok in my sports.
00:33:23But I've been a little put off, honestly, by the Jordan Hudson bashing.
00:33:28Just people ripping into her as if she's put Bill Belichick under her spell.
00:33:36Seeing the initial reactions, there were a lot of sexist reactions where it's like, well,
00:33:46she must be taking advantage of him.
00:33:48She's making him do all of these things.
00:33:51It's easy to be like, is this a blink twice situation?
00:33:55Is this like, Bill, like, let us know, which I think is where most people went, which I also
00:34:00think requires checking a lot of your assumptions about this relationship.
00:34:06One of the things I study in sports and American culture is sexism and what happens when women
00:34:14insert themselves into the world of sports, whether it's as an announcer, you know, a female
00:34:21announcer or an owner of a team.
00:34:25And I've seen the way that people are just so negative about women within the world of sports.
00:34:32So I can't help but wonder if part of the negative reaction to Jordan Hudson is just this sort
00:34:39of macho sports, misogynistic vibe that's out there.
00:34:43Keep her out of our sports.
00:34:46In 2024, Bill surprised fans by announcing that he was now active on social media for the first time.
00:34:53Hello, everyone.
00:34:54Surprised to see me here?
00:34:56Oh, I am too.
00:34:57Hello, InstaFace.
00:34:59See you soon.
00:35:00He definitely didn't want to join Instagram on his own accord.
00:35:02We know that.
00:35:03We have a lot of data points for him.
00:35:06We had no data points for her.
00:35:07So I think it's understandable to be like, is she like, is he under a spell?
00:35:14However, it's not like he is the victim here as far as we know.
00:35:20He is a powerful guy who has this young woman.
00:35:23But because they weren't giving us anything more than Instagram posts, it became impossible
00:35:30to decipher what was actually going on.
00:35:33What she's trying to do exactly isn't clear.
00:35:36But what is clear is she's trying to create and cement her persona with Bill Belichick.
00:35:42And he's not necessarily a willing partner.
00:35:45He is not someone who wants to court the press.
00:35:47He's not someone who wants to be on social media.
00:35:49But Bill Belichick is being allowed to be chipped down by his much younger girlfriend
00:35:57who grew up and understands media in a much different way.
00:36:02My understanding is that Bill Belichick really doesn't like the media, that he really, at
00:36:08his core, is the guy that we all met who abhorred the very premise that you would have
00:36:14to live in public.
00:36:15And to the extent that he now needs to live in public, she has that answer.
00:36:20I think she's earned his trust.
00:36:24This woman is so naive to the world of being a public figure.
00:36:29And she really does not have a grasp of the magnitude of what she is doing.
00:36:36This has a lot of implication for Bill Belichick's legacy as one of the most famous, important
00:36:42figures in the National Football League.
00:36:45If you are a winning coach or a winning player, we want you to stay there.
00:36:49We want to put you in the Hall of Fame when we come back and visit it.
00:36:53We want to remember how great of a coach you were.
00:36:55We don't want to have to think about your 20-something girlfriend who is slowly demolishing
00:37:01the legacy Instagram post by Instagram post.
00:37:05Bill Belichick has always thrived in chaos, on the field, in the locker room, and even
00:37:15in his personal life.
00:37:17It's where he feels most at home, where he's most in control.
00:37:22Everyone was dialed in, and if you weren't on the same page as everybody else, you were
00:37:27gone.
00:37:27In 2007, after nearly three decades of marriage, Bill and his wife Debbie got divorced.
00:37:44Belichick is a savant, as his former boss, Bob Kraft, has acknowledged.
00:37:53But Kraft goes a step further, and he says, an idiot savant.
00:37:57The guy is a genius in one way, but very, very undeveloped in others.
00:38:04And one of those ways, according to other teams around the league, was who he decides
00:38:09to surround himself with and trust to do the jobs that he considers paramount.
00:38:14But like so many of his decisions, the move wasn't sudden.
00:38:20It was calculated.
00:38:25Long before the papers were signed, he was already seeing Linda Holliday, a former TV correspondent
00:38:32who lived in a brownstone Bill quietly paid for.
00:38:36I think it just showed that there was a certain desperation in him.
00:38:42Bill Belichick, as a coach, is a football genius.
00:38:46As a manager of people, his record is abysmal.
00:38:52Linda quickly became more than a partner.
00:38:55She became the public face and executive director of the Bill Belichick Foundation.
00:38:59Even though they weren't married, I mean, she played the role of this first lady of a iconic
00:39:06coach, you know, in New England.
00:39:08I think really at this time, I'd like to shine the spotlight a little bit on Linda.
00:39:13She's really been the driving force behind our philanthropy.
00:39:17She's smart.
00:39:18She's a tireless worker.
00:39:20Linda, thank you for broadening my vision, brightening my world and enriching our journey.
00:39:25She managed the appearances, the fundraisers, the press, all the things Bill hated.
00:39:36She was the smiling counterpoint to his silence.
00:39:39But as years passed, cracks appeared in their relationship.
00:39:44Bill had a long history of benching guys in the middle of the game.
00:39:47If they weren't stopping a certain play and a certain player was getting beat,
00:39:52Bill would throw the next guy in there just to see if he could stop the bleeding.
00:39:55I mean, any coach would do that.
00:39:57And just like on the field, when a veteran starts showing diminished skills, he makes a change.
00:40:04I think what was most important to Bill was Bill.
00:40:07I think when he said and people ascribed to him that nothing's more important than the team,
00:40:12I think it was really nothing's more important than Bill.
00:40:15Bill Belichick had survived countless scandals in his career.
00:40:19Never been too worried about what everybody else thinks.
00:40:22But the hardest hits were still to come.
00:40:25I'm not talking about this.
00:40:27No?
00:40:27No.
00:40:28I think that both Jordan and Bill, that it didn't occur to them what a huge moment that could be,
00:40:34and then it just exploded.
00:40:36Why don't you just have a story about where you met, by the way?
00:40:38They do.
00:40:39It's on a plane.
00:40:40And she was so defensive.
00:40:42I was like, girl, you just gave us a window?
00:40:45Awkward.
00:40:45This was the cringiest thing I have ever seen.
00:40:52On the field, Belichick built an image of control and authority.
00:40:56Off the field, the spotlight is starting to show he may not be as in control as fans thought.
00:41:04I can't decide what was the more discomforting viral moment of 2025.
00:41:08Was it the couple caught on camera having an affair at the Coldplay concert?
00:41:12Or was it Jordan and Bill's CBS interview?
00:41:16Coach, thank you for doing this.
00:41:17What's going on with this sweatshirt?
00:41:19Well, you can see I've worn this one for a while.
00:41:21Do you remember how you got the cut here?
00:41:23No.
00:41:24Where did this title come from?
00:41:26The publisher, a couple other advisors on the book.
00:41:29That was really their choice.
00:41:30My choice would have been how I did my job or lessons from my life in football.
00:41:35What should have been a controlled conversation became the opposite.
00:41:41You have Jordan right over there.
00:41:44On national television, the interview unraveled.
00:41:48You joined InstaFace, as you put it.
00:41:50I love that.
00:41:51There's some great pictures of you and Jordan where you're a fisherman and she's a mermaid.
00:41:56It's charming.
00:41:56It's a different side of you.
00:41:58What's the reaction been like?
00:42:01What's it been like?
00:42:02It was supposed to be a puff piece.
00:42:08It was supposed to be a layup of an interview with CBS Sunday morning.
00:42:14When Bill wants to speak publicly about something that he's passionate about or interested about,
00:42:19he can be captivating and an amazing storyteller.
00:42:22When he's doing something against his will or something that he doesn't want to talk about
00:42:26or something that he doesn't think is in the best interest of the football team,
00:42:29nobody can put up awkward silences and stomach awkward silences quite like Bill.
00:42:36We have a Bill Belichick who's trying to promote a book.
00:42:41And Bill Belichick had a big opportunity there.
00:42:43All he had to do was play along.
00:42:46Everybody in the world seems to be following this relationship.
00:42:48They've got an opinion about your private life.
00:42:50It's got nothing to do with them, but they're invested in it.
00:42:54How do you deal with that?
00:42:55I've never been too worried about what everybody else thinks.
00:42:58Just try to do what I feel like is best for me and what's right.
00:43:01It was right at the moment they started talking about his relationship, Jordan shut it down.
00:43:07How did you guys meet?
00:43:09Not talking about this.
00:43:11No?
00:43:11No.
00:43:13Bill Belichick shutting down in the middle of that interview was fascinating.
00:43:19This is great for my job.
00:43:21This is good for business.
00:43:22Every once in a while, some of the story comes along.
00:43:25And this is good for business in the sense that, well, here we are, and we're doing this, and people are interested.
00:43:32I think Belichick, if not okay with it, is of a mind, screw it, whatever.
00:43:37Say what you're going to say.
00:43:38Write what you're going to write.
00:43:39I want to be with this person, and that's all that I care about.
00:43:42But to allow it to get to the point where she's publicly right there next to him, you know, exposing this in this way is, I did not think it would ever get that bad with him.
00:43:59He was somebody who was undefeated versus the media.
00:44:02It went against every single thing we have known publicly about Bill Belichick.
00:44:10It raised so many red flags to people that probably wouldn't have been there had she not said anything, and Bill just said in the interview, we met on a plane, and they move on.
00:44:19That timeline when they met, it's murky, so it's not surprising that that is the moment that she tried to shut it down.
00:44:26It also shows that I don't think he cares.
00:44:28I think somewhere along the way, on that front, I don't think he really cares.
00:44:33I think that both Jordan and Bill, that it didn't occur to them what a huge moment that could be, and then it just exploded.
00:44:42Not talking about this.
00:44:44I was sitting back watching it, and she said, we're not talking about that.
00:44:46I sat up, I said, what?
00:44:48Nikki Glaser then commented on the social media clip of Edelman and Gronk talking about this and said 100% this.
00:44:54She's acting as his publicist.
00:44:56Publicists do this during interviews.
00:44:58People are out for blood.
00:44:59But then Jenny Belichick, who is married to Bill Belichick's son, replied to Nikki Glaser's comment and said,
00:45:06publicists act in a professional manner and don't storm off set delaying an interview.
00:45:10Jordan Hudson was speaking for 73-year-old, six-time Super Bowl-winning head coach Bill Belichick?
00:45:21Yes.
00:45:21On his book tour?
00:45:23I've got to say, I can't get enough of it.
00:45:26I have nothing else to say.
00:45:29This guy is a universal laughingstock.
00:45:33Sir, are you okay?
00:45:35Please blink twice if you need us to step across your doorframe.
00:45:38Here's this powerful, like, and he's getting whipped by a 24-year-old.
00:45:45And I think he likes it.
00:45:46We're not talking about that.
00:45:48God, he almost seemed, as someone who was always prepared on the football field, he almost seemed unprepared for it.
00:45:53Right.
00:45:54Didn't really sell the book in any way.
00:45:56And almost didn't talk about the book except the naming of the book.
00:45:59Yeah.
00:45:59It was a very, as they said, weird interview.
00:46:02Awkward.
00:46:03Why don't you just have a story about where you met, by the way?
00:46:05They do.
00:46:06It's on a plane.
00:46:07Either say that or say you met at a f***ing Patriots event, but do not go, we're not talking about this, because now it's a whole f***ing thing.
00:46:15A very simple question.
00:46:15How did you meet?
00:46:16And she was so defensive.
00:46:18I was like, girl, you just gave us a window, because what is this relationship?
00:46:23What made that interview so fascinating is that we were watching, in real time, Bill Belichick ceded to someone else.
00:46:32And not just anyone.
00:46:33A young girl in her 20s.
00:46:35Not someone who is a PR handler.
00:46:37Not someone who has experience in it.
00:46:39It's someone who's just trying to take control of Bill Belichick.
00:46:43And that alone is fascinating.
00:46:45To actually hear her speak, because that was the first time I think anyone had heard her speak, to be, we're not talking about this.
00:46:52And her presumably acting as his pseudo-publicist in that interview was just reaffirming of everything we suspected about their dynamic.
00:47:00I don't want to be ageist and say he's got no agency, but I do want to ask him the question, without her in the room, are you okay?
00:47:07Yes!
00:47:08Yes!
00:47:08This was the cringiest thing I have ever seen.
00:47:14I just don't, the tattered sweatshirt?
00:47:16I just don't know.
00:47:17I think he may be being held hostage.
00:47:19What exactly is he getting from this?
00:47:22He doesn't want publicity.
00:47:23He doesn't want attention.
00:47:25He doesn't want people to be drawn to him.
00:47:27He wants to win.
00:47:29And to have a distraction in the winning must be eating him up alive.
00:47:35Who are any of us in Patriot Nation to ever question Bill Belichick for all those game plans?
00:47:40Slowing down the Rams, figuring out a way to stop this offense, stymieing that receiver.
00:47:45But at the same time, when something like that happens, and he doesn't understand why it was so awkward for all of us, that's alarming.
00:47:54Like, that's a, maybe it's time we step in and have a conversation.
00:47:58Like, this is how the rest of the world sees you.
00:48:01Bill, I know you like to quote, ignore the noise.
00:48:04Well, the noise is deafening for the rest of us, so maybe you should tune in.
00:48:09The CBS interview felt like rock bottom.
00:48:12Not talking about this.
00:48:13But the truth is, it was just the start.
00:48:16His girlfriend, Jordan, on the sidelines.
00:48:19The fact that Bill Belichick allows this to continue.
00:48:23Jordan Hudson amassed nearly $10 million in real estate just months after meeting Bill Belichick.
00:48:29This shit's getting weirder by the second.
00:48:31Amidst controversy, most people would lay low and avoid the cameras.
00:48:37Bill and Jordan chose to circumvent conventional wisdom and double down on their growing public relationship.
00:48:43They've kind of started to question the legacy of Bill Belichick.
00:48:49This is not going to end well.
00:48:50The public is united in saying to themselves, Bill, what are you doing?
00:48:59Bill and Jordan came from completely different worlds.
00:49:03How did you guys meet?
00:49:04Not talking about this.
00:49:05No?
00:49:06No.
00:49:07But before long, their relationship became tabloid furial.
00:49:10I'll say what?
00:49:11This was a debacle.
00:49:13This was the cringiest thing I have ever seen.
00:49:15While any crisis manager would have told them to lay low, Bill did the opposite.
00:49:22He showed up front row at a Holiday Inn in Portland, Maine, cheering on his girlfriend at the Miss Maine pageant.
00:49:30And his presence there sparks another wave of media curiosity.
00:49:34Getting Bill Belichick into that setting in a vacuum, it's sweet.
00:49:40In context, it's f***ing nuts.
00:49:44Check, check.
00:49:45Testing.
00:49:46One, two, three.
00:49:47I can't believe we're doing this.
00:49:49Oh my God.
00:49:50We are attending.
00:49:53The Miss Maine pageant featuring Jordan Hudson.
00:49:56When we walked into the ballroom, it was a dark room.
00:50:01They were pumping music and they had like lights going on the stage.
00:50:05And there was a guy talking to the front desk guy.
00:50:07This man turns out to be Chad, the bodyguard of Bill and Jordan.
00:50:12We hear him say to the front desk guy, yeah, Bill's staying here.
00:50:16Keep it on the down low.
00:50:18I was like, oh my God.
00:50:19That just reaffirmed like, yeah, they do like each other.
00:50:22Like, he showed up to a ballroom that he did not have to come to in the middle of prepping
00:50:27for his debut season as the head coach at UNC to watch his girlfriend compete in a beauty
00:50:31pageant.
00:50:32I also think that it speaks to Bill's profound lack of giving any Fs.
00:50:41That is real.
00:50:42Bill does not care what anybody thinks, what anybody says.
00:50:46It has been him against the media his entire career.
00:50:49He'll get pissed if the quarterback talks about his ankle injury.
00:50:52But for some reason, he doesn't give a crap about all this publicity that's been generated
00:50:57by him and his 22, three-year-old girlfriend.
00:51:02And if you can explain it to me, great.
00:51:04He's the kind of guy who would have mocked that just a few years ago, you know.
00:51:08And I'm sure a lot of his former players were just on the floor laughing their heads off.
00:51:13You know what?
00:51:16I do commend Bill for showing up because there was certainly a world where he didn't have
00:51:20to show up.
00:51:20And I don't think anyone would have questioned him.
00:51:22Hey, if you thought it was awkward looking at Bill Belichick watching Jordan on stage
00:51:26at the Holiday Inn, how about Belichick sitting next to Jordan's dad, who's 24 years younger
00:51:33than Bill Belichick?
00:51:35What do they have to talk about?
00:51:37You have Bill Belichick sitting next to Jordan Hudson's father, who's younger than me.
00:51:42God, I feel bad for that guy.
00:51:44He's got to be pissed just sitting there next to a 73-year-old man that's dating his 24-year-old
00:51:50father.
00:51:51Well, she fell short in the Miss Maine Beauty pageant, placing third.
00:51:58And she didn't look too happy about it, Alex.
00:52:01Bill betrayed absolutely no emotion through the entire thing.
00:52:05He sat there like this.
00:52:07He's not emotive.
00:52:08When she walks out as second runner-up, he's not clapping.
00:52:13And they immediately leave.
00:52:15You know, they whisk away in their Mercedes.
00:52:18It's as if he's just checking a box that will show up and give just the right amount of support,
00:52:24probably very similar to his press conferences.
00:52:26I'm just going to do the minimum amount that's required of me, and then I'm going to get the
00:52:30heck out of town.
00:52:30Good for Jordan that she has goals and dreams and things that she's always wanted to pursue
00:52:36and achieve.
00:52:37But she has to know what kind of spotlight is on her boyfriend.
00:52:41It's this fundamental tension of knowing, and she is young enough truly to know this in
00:52:47ways that Bill Belichick cannot.
00:52:49Attention is literal currency now.
00:52:53After the Miss Maine pageant, as we're driving back to New York, I get a notification on our
00:52:59Instagram that Jordan Hudson has followed the sports gossip show.
00:53:02I immediately call Charlotte, tell her the news.
00:53:06She's like, oh my God.
00:53:07And we then send Jordan a message.
00:53:10Hey, we saw you followed us.
00:53:12Come on the show.
00:53:13We'd love to hear your perspective.
00:53:15You know, let's have a conversation with you.
00:53:20She doesn't respond.
00:53:21A few weeks pass.
00:53:22We send another message that she does not respond to.
00:53:25Flash forward a little bit more time.
00:53:28And I go and check, and I'm like, I wonder if Jordan still follows us on Instagram.
00:53:32And I noticed that she had unfollowed us on Instagram.
00:53:35She intentionally unfollowed us, which I kind of love.
00:53:38I do too.
00:53:38It's sort of iconic.
00:53:39It's sort of better than her following us.
00:53:40It's her following us and then unfollowing us.
00:53:42Follow us again.
00:53:43Follow us again.
00:53:44We tag her in the caption, and we don't get any messages until the next night when
00:53:50Charlotte gets a call from an unknown number.
00:53:53Every time it comes time for me to tell this part of the story, my heart literally
00:53:57starts beating so fast.
00:54:00It's like a spy movie.
00:54:00No, truly.
00:54:01It was like, it was the, okay.
00:54:03So I'm on the couch at home.
00:54:05It's Saturday at 9.07.
00:54:09My husband and I were trying to decide what to watch.
00:54:12Couldn't decide.
00:54:13And sort of, I was just looking at my phone and this unknown number comes up.
00:54:17I showed it to my husband.
00:54:18I was like, should I answer this?
00:54:19And he was like, no.
00:54:20And I was like, okay.
00:54:20They immediately call back.
00:54:24Something in me, I don't know what it was.
00:54:26I was like, I'm going to answer it.
00:54:30Is this Charlotte?
00:54:32Yes.
00:54:33Hi, how are you?
00:54:35Good.
00:54:35May I ask who's calling, please?
00:54:38Oh, this is Jordan Hudson, the president of your universe.
00:54:41So at this point, my heart starts beating.
00:54:48Like, I'm running a marathon internally at this point.
00:54:51She had not made contact with any journalist.
00:54:54She had not responded to comment from anyone.
00:54:57And here she is calling me out of the blue on a Saturday night.
00:55:03My husband thinks I'm getting pranked.
00:55:05And I'm like, no, I'm finally, I'm like, no, it's really hurt.
00:55:07He brings me a pad of paper and a pen.
00:55:10She had a few questions, all of them centered around the Miss Maine episode.
00:55:15There was kind of an edge to her voice where it felt like she was gearing up to confront
00:55:20me about something.
00:55:22She talked to me for 37 minutes in circles to the point where I was like, I don't know
00:55:28why we're still on the phone.
00:55:29And like, it began to feel inappropriate is the best way that I can put it.
00:55:33I said to her, I was like, look, Jordan, I don't have my notes in front of me.
00:55:37I'm not comfortable answering until we get Madeline on the phone.
00:55:40I'll text you on a chain and we'll find a time to chat this week.
00:55:44And she was, she understood.
00:55:45She was like, I get it.
00:55:46Before I hang up, though, she goes, Madeline is going to flip when you tell her I called.
00:55:52And she was right.
00:55:53And she was right.
00:55:54I did.
00:55:55Madeline flipped.
00:55:55I just couldn't believe it.
00:55:57It truly was unbelievable.
00:55:59We obviously are like freaking out on the phone, but we're like, okay, well, obviously
00:56:02we have to talk to her.
00:56:03This would be a huge get for our show.
00:56:05We talked to her on FaceTime for like two hours.
00:56:07Almost two hours.
00:56:08She was like, you know, it feels like you are two people who have actually tried to cover
00:56:13this story with some humanity.
00:56:15She said, you know, you got closest to the truth of anyone, but you're still really far
00:56:19off.
00:56:20And we said, well, correct us.
00:56:22It seemed like she was going to come on the show.
00:56:24I just couldn't believe it.
00:56:29Thursday night, she's like, well, let me see if I can move travel plans around, potentially
00:56:32come to New York to come do the interview on Friday.
00:56:37Very late into the early hours of the morning on Friday.
00:56:39So it's like 1 a.m.
00:56:41or something.
00:56:41At this point, we're both just kind of like, I don't think she's coming on the show.
00:56:45We talked to her for five hours that week.
00:56:50In the five hours we talked to her, she never once offered a fact that corrected the record
00:56:55of what we had said.
00:56:57And she pretty soon starts really laying into me, yelling at me.
00:57:01She's crying.
00:57:02And she said that she had just finished the Miss Maine episode and she had heard the end
00:57:07of the show where we were more critical of her.
00:57:10She really didn't tell us much about Bill.
00:57:13She didn't tell us much about UNC.
00:57:15She wanted to talk about the fact that we had covered the Miss Maine episode and not said
00:57:20exactly what she wanted us to say.
00:57:23It seemed like her handling of the situation told us more about her than an interview would
00:57:28have.
00:57:29The media circus following Bill and Jordan is starting to put pressure on Bill's role
00:57:33at UNC.
00:57:36We've seen the hype train build up to an enormous level around there in Chapel Hill.
00:57:40Your relationship with Jordan Hudson has been a headline.
00:57:43This is just trying to make good.
00:57:44He's trying to impress his girlfriend.
00:57:46He's trying to make some money.
00:57:47And ultimately, I don't think it's going to work.
00:57:50Faculty, students, and fans alike are beginning to wonder if signing Bill was worth it.
00:57:55This woman has allegedly shut down the Hard Knocks documentary.
00:58:01What is going on here to my guy?
00:58:06The pressure in Chapel Hill started to rise.
00:58:09With the season only months away, expectations for Belichick were reaching a boil.
00:58:16I think it's fair to say that the football program has been an afterthought to the basketball
00:58:21program here.
00:58:22Belichick's trying to prove something here.
00:58:25He's trying to microwave a college football program.
00:58:29And to shortcut that is so difficult.
00:58:33He's bringing an NFL organization to North Carolina to try to reshape that school and
00:58:39the way business is done at that level.
00:58:42I think when University of North Carolina hired Bill Belichick, they thought they were getting
00:58:47the archives of brilliant defensive game plans, a master strategist, a program builder, and
00:58:54somebody who could elevate their game to a point where they could be on the same field
00:58:59as Clemson.
00:58:59Hey, maybe they'll be talked about as SEC adjacent.
00:59:03There's a chance that he could be seen as not only the greatest hire we've ever made, but
00:59:09considering the circumstances, the greatest hire in the history of college football.
00:59:15But if it doesn't work, and the amount of money that's been invested in this will be
00:59:20very embarrassing to the school.
00:59:22You have the highest paid employee in the state of North Carolina.
00:59:25You have his GM, Mike Lombardi, who's the highest paid GM in college football.
00:59:29If you add a Bill Belichick salary, his son's salary, and Lombardi's salary, it comes to
00:59:33about $70 million.
00:59:35The university also, this same few months, announced we have $70 million in budget cuts
00:59:41coming.
00:59:42So it's really easy to kind of, I know that all money comes from different places and football
00:59:47money isn't educational money, but a lot of people were uneasy with the hire.
00:59:52I don't know what they thought they were getting, but I think what they were getting
00:59:56was he's going to help sell tickets.
00:59:58No matter what, they put themselves on the map.
01:00:02And tiptoeing into the end zone goes the quarterback, Chris.
01:00:05There is no doubt that football brings in a lot of money.
01:00:08It brings in a lot of revenue.
01:00:10It's all about money.
01:00:11Don't ever be fooled that it's not.
01:00:13It is.
01:00:14When the sports teams are doing well, people come into town, they're having fun, they're
01:00:18buying beer, they're buying wings.
01:00:19The whole town does well.
01:00:20We've sold tons of Chapel Bill t-shirts and hoodies.
01:00:24And we have just the hoodie that we have.
01:00:26It just has the regular long sleeves.
01:00:28But we have a pair of very sharp scissors downstairs, and we will cut the sleeves off.
01:00:32We have cut the sleeves off dozens and dozens of sweatshirts.
01:00:35If that's what you want, we'll do it for you.
01:00:37The Belichick hire immediately shifted the spotlight.
01:00:41Tickets sold out in record time, despite a 25% price increase.
01:00:46We've seen the hype train build up to an enormous level around there in Chapel Hill, for good
01:00:51reason.
01:00:52Boosters and donors followed.
01:00:55The athletic department brought in $18.1 million in contributions.
01:01:00And football ticket sales revenue alone topped $20 million.
01:01:03But as those numbers climbed, the off-field distractions grew, too.
01:01:09We've got to talk Belichick.
01:01:10What everybody is talking about is his girlfriend, Jordan.
01:01:14What is going on here to my guy?
01:01:16I think when UNC hired Bill Belichick, they thought they would be on ESPN way more than
01:01:23they would be on TMZ.
01:01:25I would be fired if I walked into my office and had a girl of her age, and I'm coaching
01:01:30men her age.
01:01:32It would be a moral clause violation amongst the university.
01:01:37How is this going to play out?
01:01:38It's either going to be an incredible success or an absolute five-alarm fire disaster.
01:01:44It's starting to feel like it's only downhill for a level.
01:01:48Behind the scenes, Hudson quietly took the reins of Belichick's public persona, his brand,
01:01:55his endorsements, his media footprint.
01:01:58The fact that she's CC'd on every email that Bill gets at UNC, she is not hired by the university.
01:02:06This is a public university.
01:02:07Jordan's affecting things at this program.
01:02:10Yes.
01:02:11No, I mean, she's listed as a chief operating officer of Belichick Productions.
01:02:14I think it is a very fair question.
01:02:17What is she doing there?
01:02:18What is her role?
01:02:19It also seems deeply irresponsible.
01:02:23The man celebrated for game plans was suddenly tied to headlines about media deals, access and
01:02:29strategy.
01:02:31Is Jordan Hudson the rumored mystery celebrity on Dancing with the Stars?
01:02:34And then some of those deals started to unravel.
01:02:37Within two days of production, they killed this entire show.
01:02:42She was too much for them.
01:02:43Reports are stating that she lost a slot in Dancing with the Stars because she wanted too
01:02:49much control.
01:02:51One person that was really close to making it that would have been very polarizing.
01:02:55Her ambition is coming off the hustle of other people, not herself.
01:03:02That's why people aren't quite giving her the break for all the hustle that she's put into it.
01:03:08My God, this woman has allegedly shut down the Hard Knocks documentary about the North Carolina
01:03:15Tar Heels featuring Bill Belichick in his first year as a college football coach.
01:03:18Jordan Hudson was instrumental in that deal blowing up because she was trying to assert
01:03:23control over the negotiations.
01:03:26She demanded to be granted content approval and partial ownership of the show.
01:03:29NFL Films pulled the plug at that point.
01:03:31Hard Knocks, a show that's been around since I think 2000 or 2001.
01:03:34Yeah, not going to give you partial ownership of something that's been going on for 25 years.
01:03:39Unlike the dropped Dancing with the Stars deal, which mostly involved Hudson and her brand,
01:03:43the breakdown of Hard Knocks was a loss for the entire University of North Carolina
01:03:48as they missed the opportunity to produce the first ever college edition of the series
01:03:53and all the money that would have come with it.
01:03:56If she actually is the reason that Hard Knocks didn't happen,
01:04:00that directly affects players at the University of North Carolina.
01:04:04Their future earnings, it directly affects the narratives they could start to tell about themselves
01:04:09if they want to play in the NFL.
01:04:11Right.
01:04:12With questions mounting about Jordan Hudson's role in Belichick's operation,
01:04:16the university was forced to step in.
01:04:18I was told by someone inside, pretty close to the program, that they hired a PR guy.
01:04:25Yes, they needed somebody who could control the press conferences,
01:04:29but they also needed someone who could get their arms around the distraction that she was causing.
01:04:34And that's when UNC put out a statement.
01:04:36While Jordan Hudson is not an employee at the University of Carolina Athletics,
01:04:42she is welcome to the Carolina football facilities.
01:04:46Jordan will continue to manage all activities related to Coach Belichick's personal brand
01:04:52outside of his responsibilities for Carolina football and the university.
01:04:57She does not work for the university.
01:04:59She works for Bill, but she's welcome in the football field house.
01:05:04There is Bill Belichick, the coach, football stuff.
01:05:06There is Jordan Hudson, the person, personal stuff.
01:05:11And that is the very clear delineation that they want to draw.
01:05:14Football season almost seems like an afterthought at this point with all of this publicity
01:05:19and all of this happening just a few months after Belichick was brought on.
01:05:24It's been pretty wild to watch Jordan try to act as a public relations expert
01:05:29and then do literally the opposite thing of what any public relations expert would advise you to do.
01:05:35I think part of the problem is we don't know what she wants.
01:05:38From a PR perspective, at least in my opinion,
01:05:41she does not have control over her own media narrative
01:05:44and had opportunity after opportunity to take back control of that narrative.
01:05:49And she continuously has not done so.
01:05:51I don't think what is out there right now is helping her change the narrative around herself.
01:05:57She's trying to create her persona with Bill Belichick.
01:06:01And he is not someone who wants to court the press.
01:06:03So it's incredibly contradictory, this playbook.
01:06:07You don't even know how it's going to work.
01:06:10You know, if you look at the X's and O's, it doesn't make sense on paper.
01:06:14And it clearly doesn't make sense out in media and culture right now.
01:06:18After everything, the headlines, the contracts, the chaos, football finally returns.
01:06:26In Chapel Hill, a sellout crowd eager to get its first glimpse of a new era of North Carolina football
01:06:31under the tutelage of one of the game's all-time greats.
01:06:34For Belichick, this is the moment to prove the old reputation still holds.
01:06:38Looking forward to getting out there on the field.
01:06:42But before the first snap, one thing's already clear.
01:06:46Jordan Hudson's still in the picture.
01:06:49She's not stepping back.
01:06:51Not here.
01:06:55After months of hype and noise, the season has finally arrived.
01:06:59In Chapel Hill, a sellout crowd eager to get its first glimpse of a new era of North Carolina football
01:07:04under the tutelage of one of the game's all-time greats.
01:07:07Looking forward to getting out there on the field.
01:07:11The first game day, you know, we had the 8 o'clock game.
01:07:14Monday night, Labor Day, we're the only game in the country.
01:07:18The atmosphere was just off the charts.
01:07:22I've been in Chapel Hill for a long time.
01:07:24I've seen some very big games.
01:07:26That day was so far and away the biggest, most exciting day.
01:07:31I've never seen anything close to that.
01:07:33And it was all about the Belichick hype.
01:07:36It was different.
01:07:37People were having fun.
01:07:39And the quad, where the students all hang out, was turned into a concert venue.
01:07:43Up and down Franklin Street, the bars and the restaurants were packed.
01:07:47You just look around and it's like, we can do this.
01:07:51This is what big-time college football should be.
01:07:54That was a special day.
01:07:56He's got a man out there and holding it in is Jordan Schiff.
01:08:00And then they come out.
01:08:02That first series of the game, we score.
01:08:04With Hood, Hood for the goal line, straining and goes in.
01:08:07Touchdown, Heels.
01:08:08And my friends and I, we were high-fiving and fist-bumping.
01:08:11We're like, we're going to win the national championship.
01:08:15I think everybody in that stadium believed after that first series that that was a possibility.
01:08:22They score that first touchdown.
01:08:24The announcers are like Bill Belichick.
01:08:26He hasn't lost it.
01:08:28Rah, rah, rah.
01:08:28And then, well, you know.
01:08:35Hoover puts it right on the money and the Horned Frogs have answered.
01:08:40Then they get kicked off the field.
01:08:42And it's intercepted and it's going to be a walk-in touchdown.
01:08:46An utter embarrassment.
01:08:47To the 10.
01:08:49Touchdown, TCU.
01:08:5175 yards and no flats.
01:08:54TCU is a good program.
01:08:56They won nine games last year and disparity between the two teams.
01:09:02No chance.
01:09:04Bill Belichick's Tar Heels were embarrassed.
01:09:06We just watched TCU take Bill Belichick and North Carolina behind the woodshed
01:09:12and absolutely humiliate them.
01:09:15That is the most disappointing debut we've ever seen.
01:09:19They did a better job all the way around.
01:09:21Coaching, playing, all three phases of the game.
01:09:24It just wasn't up to what it needs to be.
01:09:27And I know we're a lot better than that.
01:09:29This is bad.
01:09:30This was very, very bad.
01:09:31You can't tackle.
01:09:33You're turning the football over.
01:09:35Ball is loose.
01:09:36A scoop and a score.
01:09:37TCU has busted out the whooping stick.
01:09:40If you thought Belichick was going to come in there
01:09:42and it was going to be Patriots of old,
01:09:45then I think you're mistaken.
01:09:46We try to be objective and say, well, TCU's a good team.
01:09:51This is our first game.
01:09:53They'll figure it out.
01:09:55But then on the other hand, we're like, okay, well, this is Carolina football.
01:09:59Here we go again.
01:10:01We just have to balance our expectations.
01:10:03Things don't get much better for Belichick and the Tar Heels
01:10:08as UNC drops three of their first five games of the season.
01:10:13They got blown out by UCF 34-9.
01:10:16We saw this incredible, just absolute troll job from UCF.
01:10:20It's obvious that it isn't working so far.
01:10:22On the double move.
01:10:24Room service.
01:10:25Touchdown, Randall.
01:10:26This ends up being the most points allowed in any quarter
01:10:29under head coach Bill Belichick.
01:10:31It was rough.
01:10:31We've gotten smoked.
01:10:33UNC is 2-3.
01:10:35They're 0-3 against powerful opponents.
01:10:38They've been outscored 120-33 in those games.
01:10:41They rank 128th out of 136 FBS teams in scoring.
01:10:46I think people are like, we're supposed to be 4-0.
01:10:50Like, wait a minute.
01:10:51Maybe this is not all that it was cracked up to be.
01:10:57But the unflattering box scores are compounded by eye-raising images
01:11:01of Jordan roaming freely on the sidelines before, during, and after the games.
01:11:08It's his girlfriend, Jordan, who's on the sidelines before the game.
01:11:13And they're having a little chat session here.
01:11:16I think he's going to have who he wants on the sideline, who he doesn't want on the sideline.
01:11:20He obviously values her opinion in a lot of factors.
01:11:24You turn on Carolina football games and she's on the sideline whispering to him things as
01:11:30the players are on the fields.
01:11:32The clips hit the internet.
01:11:34Reactions poured in.
01:11:35He's on the sideline and she's back there and they talking like they're going over game
01:11:39playing.
01:11:40See, honey, sit in the suite.
01:11:41Yes.
01:11:42Baby girl, I'll see you after the game.
01:11:44What is Jordan Hudson doing holding the locker room door open for the UNC players to go back
01:11:50in?
01:11:50That means that she has privy and access, the likes of which nobody else except somebody
01:11:54named Belichick has on the campus of UNC football.
01:11:58He doesn't care how unprofessional it looks.
01:12:01And that is now reflected with the way the team plays.
01:12:04To see her on the sidelines with an all-access credential, to me, indicated that she had
01:12:09some sort of work reason to be there, which is very odd for a head coach's wife.
01:12:14Certainly, there have been head coach's wives who have been on the sidelines before game.
01:12:17However, it is odd the frequency that she is there and I think brings up a lot of questions
01:12:22around, okay, well, what is her role in the UNC program?
01:12:24And I think they're fair and valid questions for people to want to know the answers to.
01:12:28Look at Ms. Jordan running things on the field.
01:12:31I didn't know she was an assistant coach.
01:12:33Did you?
01:12:34She seems to be following closely to a Taylor Swift playbook of bringing the pizzazz and
01:12:40the conversation and the wardrobe.
01:12:43It's really noticeable when someone's cosplaying Taylor Swift.
01:12:48There's a bit of Taylor Swift karaoke going on.
01:12:50She's wearing sequins, you know, tar heel blue.
01:12:53She wants that attention.
01:12:55It's a direct contradiction to a typical Bill Belichick sweatshirt, hoodie, cut-off sleeves
01:13:03It's such a contradiction for people in New England.
01:13:07We have to even check, what are we watching?
01:13:10I have no moral judgment on how Jordan Hudson dresses.
01:13:14The question, though, is if you're in the business of public relations and marketing,
01:13:19why you draw attention to yourself, why you are comporting yourself like an influencer who
01:13:25wants to be seen and noticed and talked about?
01:13:29To quote Bill Belichick, are you doing your job?
01:13:33And I think the answer is pretty clearly no.
01:13:35No.
01:13:36Jordan Hudson is not good at being a PR manager for Bill Belichick.
01:13:40I think that's pretty obvious.
01:13:42She has no professional experience as someone who manages the public image of a very famous
01:13:48public figure in sports.
01:13:49All of the decisions that presumably she was making on behalf of him in terms of his media
01:13:55presence and his social media presence felt very disjointed and all over the place.
01:13:59Sometimes I wonder if Belichick knows what she's going to post.
01:14:03I think at some point he certainly finds out.
01:14:07And I think she is given more latitude than any PR person in the history of any team that
01:14:12Belichick's ever worked for.
01:14:13I think she's earned his trust.
01:14:15There's part of me that kind of wonders if he doesn't love her kind of evil, maniacal,
01:14:22controlling brilliance.
01:14:23Like, you know how they say in Star Wars, always there are two, a master and an apprentice,
01:14:28like with Sith.
01:14:29Maybe he sort of sees her as like his young Sith overlord.
01:14:33Certainly right now, it seems as if she's putting all of her energy into building the
01:14:37Bill Belichick brand.
01:14:38She wants a Bill Belichick IP that they can control.
01:14:42I mean, that means money and influence.
01:14:44Is Bill Belichick at North Carolina doomed or will he turn it around?
01:14:49I wish he would have never even put himself in this position that he is.
01:14:52It's like the perfect storm to go against him.
01:14:56Yep.
01:14:56You have a 24-year-old around college kids.
01:15:00That's their big sister.
01:15:01You already know your big sister comes to the practice facility at the game.
01:15:05We trying to holler at her.
01:15:06You know what I mean?
01:15:07You got the young blood.
01:15:08Like, so all of it is toxic.
01:15:11This life should have been separated.
01:15:15The Bill and Jordan story kept unfolding in real time.
01:15:18Week after week, there were new surprises.
01:15:22But this time, it wasn't just talk.
01:15:25Another bombshell story.
01:15:27Cameras were rolling during one of their meetings.
01:15:29She's telling Bill Belichick how to talk about football.
01:15:38He's a simp.
01:15:39He's simp number one in America right now.
01:15:41Jordan Hudson has categorically made life harder inside the UNC football program.
01:15:45The Bill and Jordan story was evolving faster than anyone could keep up.
01:15:54And just when it felt like we'd seen it all, a recording surfaced from behind closed doors.
01:16:00Another bombshell story coming out about what's going on in Chapelville.
01:16:04What we have here is behind the scenes footage from the set of Coach.
01:16:10Is it necessary to say, keep them out of the end zone?
01:16:13Because I feel like that's pretty self-explanatory on the scenes.
01:16:15I don't know if there's like an additional point.
01:16:17Yeah, yeah.
01:16:17They'll be, it's a 100%.
01:16:20100%.
01:16:21What she is showing us inadvertently is this is what the power dynamic is like around Bill Belichick.
01:16:40If somebody puts on a clock, I could create this in five minutes.
01:16:42We can give it two grand to do that.
01:16:43The reason why this is a thing for the people on set was that she showed up and they didn't realize why she was doing anything.
01:16:53I thought she was a producer on the show.
01:16:55She runs his media company, but was his media company involved in this or is this him being paid?
01:17:01This exact question is where she has a very clear view of what her job was.
01:17:07And everyone else was like, I suddenly woke up one day and realized I'm working for Jordan Hudson.
01:17:13Can we set up a meeting with like the entire rep, even anybody that has anything to do with this?
01:17:17Yeah.
01:17:18Now you're just butting in.
01:17:19Now you're really trying to involve yourself.
01:17:22I mean, we could say it differently.
01:17:23Let's say red zone instead of end zone.
01:17:25Wow.
01:17:26She's telling Bill Belichick how to talk about football.
01:17:28And she's just like pulling his puppet strings.
01:17:30Yes!
01:17:31On life.
01:17:32Do you want to sound like, we should actually, we should get Tony in here.
01:17:34No kidding.
01:17:36You should send him one of those texts.
01:17:37It's like, even when I'm with somebody else, I'm thinking of you.
01:17:41He's a simp.
01:17:44He's simp number one in America right now.
01:17:46I don't know.
01:17:46They have four of them.
01:17:48I can't do that.
01:17:50Belichick and Hudson spoke their minds loud enough for everyone to hear.
01:17:54And now the question in Chapel Hill continues to grow louder.
01:17:58Who's really calling the shots?
01:18:01Right now, we can't take our eyes off the train that derailed and crashed into the fireworks factory.
01:18:06That is everything Belichick and Jordan.
01:18:08Regardless of whether Jordan Hudson is giving him the greatest advice in the world, there's just a fundamental power struggle around how this man is behaving and what decisions he is deciding to follow through on.
01:18:18And so big picture, there is just that complication.
01:18:21Belichick built a legacy on being one step ahead.
01:18:25Now, there are signs he may be a step behind.
01:18:29I think Bill Belichick has kind of lost his fastball.
01:18:32Doesn't have his fastball the same way that he used to.
01:18:35He lost his fastball as a coach.
01:18:37In many ways, it's kind of sad because I think there's this realization here in New England that the game passed him by.
01:18:47He wasn't keeping up with the changes in the game.
01:18:50And you can see that on the field.
01:18:51I don't think he realizes the shortcomings, which means I think the shortcomings are going to fester and flower and expose.
01:19:00And he's not going to have success down there.
01:19:02If you're a person who cares about the odds, I'd say that the line at how long Bill Belichick's going to be at North Carolina should be one season.
01:19:13And I would not take the over.
01:19:16And now the whispers are hard to ignore.
01:19:19I thought being like, hey, he's going to be done after a season was like a bold flavor.
01:19:23No, he may not make it through this season.
01:19:26A buyout, an early exit.
01:19:28What began as a bold new chapter suddenly feels unstable.
01:19:33Multiple media outlets reported he was actively looking at an exit strategy after his team continued to struggle.
01:19:40For some, this unravel feels less like a tragedy and more like a vindication.
01:19:46I think the Crafts are probably enjoying this on some level.
01:19:49Because if he went on to have success, that would make them look bad.
01:19:54Brady went on and had success.
01:19:56Brady still had championship football left in him.
01:19:59And they let him go.
01:20:00That's on them.
01:20:01And so if Bill went on and had great success, that would look bad on the Crafts.
01:20:05You let a guy walk out the door who still has great coaching left in him.
01:20:08What were you doing?
01:20:09Bill's recent seasons have sparked debate about how this period fits into the legacy he built.
01:20:17Belichick, well, he's just cashing checks based on Tom Brady's legacy.
01:20:22There was nothing that would give me optimism that Bill Belichick can turn this ship around.
01:20:28I would really want a rebate if I were North Carolina.
01:20:30Because you're not getting the Bill Belichick that you thought you were getting.
01:20:33I think everybody that's the greatest at what they do, whether you're Bill Belichick or Michael Jordan or LeBron, you know, you're always going to have the people that want to take you down, that want to find the negatives and humble you.
01:20:49The greats are measured by the results.
01:20:54And right now, the results at UNC are messy.
01:20:57It's looking like an embarrassment.
01:21:01And there's a lot of people around the state.
01:21:03They relish the idea of Carolina making a big mistake.
01:21:06And they will not let Carolina forget it if it turns out that way.
01:21:11So the NFL already didn't want him.
01:21:13He's got no shot with another team.
01:21:15Where would he go?
01:21:16But what happens if the fall of a legend becomes the making of something new?
01:21:22I think she's very smart.
01:21:23I think she's very intelligent, knows exactly what she's doing.
01:21:27The latest report, Jordan Hudson amassed nearly $10 million in real estate just months after meeting Bill Belichick.
01:21:33This shit's getting weirder by the second.
01:21:35She's absolutely entitled to her fair share of what Belichick has made during this time or more.
01:21:41She breaks all the rules because she is about herself, about distraction and attraction.
01:21:47She is about bringing all the attention to her.
01:21:50This has been a supernova success story.
01:21:58Sometimes influence isn't loud.
01:22:01It's consistent.
01:22:02And Jordan has remained consistently close.
01:22:06What that means in the long run?
01:22:08Can we set up a meeting with, like, the entire refs, even anybody that has anything to do with this?
01:22:13Yeah.
01:22:13Remains to be seen.
01:22:15What she is showing us is, I am told, not dissimilar from what it's like at Carolina right now.
01:22:23It is not Jordan Hudson and UNC football.
01:22:25It is often Jordan Hudson versus a football program that's just not prepared, did not sign up for this version of Bill Belichick.
01:22:33In fact, they signed up for the opposite.
01:22:35Why would we bring this guy in just so Jordan can come in here and, like, boss us around?
01:22:41With him coming in, some people thought we were going to win every game.
01:22:45We just want to win.
01:22:49Could an argument be made that Jordan's winning?
01:22:51Has she gotten everything that she's wanted?
01:22:59Like, some people are turned on by power.
01:23:01Like, can we just say that?
01:23:01I think a lot of people are.
01:23:02Some people actually are.
01:23:04Measuring the success of Jordan Hudson depends on what you're measuring it by.
01:23:10I don't know anybody fresh out of college building an $8 million real estate portfolio.
01:23:13If the variable that you most care about is, are people paying attention to you?
01:23:20Jordan Hudson.
01:23:21Jordan Hudson.
01:23:22Jordan Hudson.
01:23:24This has been a supernova success story.
01:23:30It went from zero to the biggest story in sports.
01:23:34I think part of the problem is we don't know what she wants.
01:23:40I don't know what she would categorize winning as.
01:23:43Jordan filed a trademark application on August 25th through Bill Belichick's company for the term gold digger.
01:23:50Get your bag, girl.
01:23:52People are dismissing her and the story, but it's like, do not underestimate Jordan Hudson.
01:23:58I think she's very intelligent, knows exactly what she's doing.
01:24:02And if she happens to fall in love with Bill, then even better.
01:24:06Bill is a very powerful person.
01:24:09Jordan has now become a very powerful person.
01:24:11She's CEO now of Bill Belichick, Inc.
01:24:14I wouldn't say that she's winning because she doesn't own her own image and brand.
01:24:20Everything Jordan Hudson does is based off of Bill Belichick.
01:24:24She can't do anything on her own.
01:24:26Bill Belichick's girlfriend.
01:24:2724-year-old girlfriend.
01:24:28His girlfriend.
01:24:29Girlfriend.
01:24:29Girlfriend.
01:24:30She's a girlfriend.
01:24:31She has to earn the right to be her own celebrity.
01:24:36The graveyard that is media is filled with the bones of people that were once the number one trending topic.
01:24:47I think the real standard you hold yourself against is, in fact, longevity.
01:24:51It's the hardest thing to do.
01:24:54Taylor Swift's done it.
01:24:56Bill Belichick as a coach did it.
01:24:58The person who considers herself a student of both, she's going to have to prove that too.
01:25:11How does it end?
01:25:12Oh, my gosh.
01:25:17He's going to go to the Hall of Fame.
01:25:19He's still going to be considered one of the great coaches of all time, if not the greatest coach of all time.
01:25:26But people are going to say, remember that girlfriend?
01:25:30Remember, he couldn't get a job in the NFL.
01:25:33He had to go to North Carolina.
01:25:34In terms of football fortunes, I don't think it's going to end well.
01:25:39The whole North Carolina situation is going to implode.
01:25:44He is basically tarnishing what was a great football legacy.
01:25:49You've got to wonder how fans in the long term are going to respond to that.
01:25:55It's a little sad that we've forgotten, you know, the two decades of unparalleled dominance that he helped foster in the NFL.
01:26:04Beyond just Bill's legacy and the implications for that and this story being about power at its core,
01:26:10I think it also is a story that tells us a lot about what it means to be a public figure in 2025.
01:26:17Bill Belichick dating this 24-year-old girl.
01:26:21This is the weirdest shit ever.
01:26:21It's so f***ing weird.
01:26:22He's ruining the legacy and no one in New England wants that to happen because of a young girlfriend.
01:26:28If the girlfriend leaves, then maybe people might want to bring him back up and then he can just be Hall of Fame coach Bill Belichick.
01:26:35But in the meantime, people are just going to watch the train wreck.
01:26:38They're fine.
01:26:40I think Belichick, like I said, is, if not okay with it, is of a mind, screw it, whatever.
01:26:47Say what you're going to say.
01:26:48Write what you're going to write.
01:26:48I want to be with this person and that's all that I care about.
01:26:52And so he's fine.
01:26:53He can handle it.
01:26:54The expression, it comes with the territory, it comes with the territory.
01:27:00The good that he did, the greatness, the accomplishments, the accolades,
01:27:05things that nobody will ever probably be able to do again.
01:27:08In professional football, let alone professional sports, will outweigh and outshine anything that goes on with Jordan and at UNC as well.
01:27:17No one is going to remember what he did at North Carolina, just as no one really recalls Michael Jordan playing for the Washington Wizards.
01:27:25Whether you love him or you hate him, he's still the evil genius that made Foxborough an empire.
01:27:42Belichick's story hasn't fully been written.
01:27:46It's just shifted to a place no one expected.
01:27:50And maybe that's what makes legacies human.
01:27:53Belichick's story hasn'tply 한足.
01:28:02So what makes legacies human.
01:28:03And so what makes legacies human.
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