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Go inside the creative process behind Avatar: Fire and Ash as James Cameron explains how the next chapter of Pandora was designed to feel deeper, richer, and more immersive than ever. Returning audiences to Jake Sully, Neytiri, and the Sully family, Cameron details how world-building, scale, and emotion shape the film’s visual identity. Avatar: Fire and Ash hits theaters everywhere this Friday.

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Transcript
00:01Through performance capture, technology, Jim and the digital team are bringing the world of Avatar to life.
00:09What drives me is the sense of wonder that we're able to create in a movie theater.
00:15We're going to tell a story that's compelling emotionally in a world that's compelling visually.
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