00:00The European Consumer Organization is raising the alarm about hidden advertising practices of influencers on social media for fast fashion and unhealthy food.
00:10You might have spotted some of these practices on Instagram or TikTok.
00:14In the fast fashion sector, content creators unpack and try on large quantities of clothing to showcase how much can be purchased with little money.
00:23This marketing practice is known as hauls.
00:25Influencer marketing also promotes unhealthy food advertising.
00:31In Portugal, McDonald's collaborated with a popular streamer exploring a Minecraft world.
00:36The European Consumer Organization raises issues of a lack of transparency, undisclosed commercial partnerships and incentives to other consumers.
00:45In some cases, we believe that there is a breach of EU law, particularly when it comes to promoting something for what you are being paid off.
00:54And you are not telling that to the consumer.
00:56So that is covered by consumer protection laws.
00:59But something that in EU law we do not have covered is this relationship between influencers and the brands, influencers and the platforms.
01:09Hence, the European Consumer Organization recommends to establish joint liability between influencers, the agencies and brands if consumer law is breached.
01:18The European Commission is expected to present the draft Digital Fairness Act next year to tackle unfair online practices and misleading influencer marketing.
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