Normani Gives KATSEYE Their Flowers & Talks New Clothing Line In Partnership With SHEIN

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Billboard caught up with Normani at her launch party in LA for her new fashion line, ‘NORMANI,’ in partnership with SHEIN and she shares what she has in store for new music, what she loves about KATSEYE, why she decided to pursue fashion and more!

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00:00Always a good night when I'm hanging out with this beautiful lady, Normani, how are you tonight?

00:04I'm blessed. I'm excited.

00:06I mean, blessed and excited. This is crazy.

00:08So launching a clothing brand, like, why was it important for you to do this?

00:12I mean, I always feel like expression is important, you know, whether that be through film, music, fashion,

00:17which has always been important to me, even if it's, you know, hair, makeup.

00:21I'm a girl that loves to get dressed.

00:23I watched my mom, watched my grandma growing up, you know,

00:26and they really inspired me and a lot of the pieces within the line.

00:29So I thought that it was the most perfect timing and alignment for me is always really important.

00:34I mean, I saw a couple of the pieces. Cute girl. Cute.

00:38I mean, you talked about your parents. I love that.

00:40Like your grandma, like what was the inspiration behind when you were creating these?

00:44Nineties, early two thousands.

00:46I think just when I think about fashion, being a little girl around that time,

00:51I feel like it was always just one of the best eras in decades.

00:55Not wrong there.

00:56Yes. Even just before my time, like whether it was fashion, whether it was the TV shows, sitcoms, fashion,

01:04the women, the hair, the makeup, just everything I feel like.

01:06And everybody already knows. I love nostalgia.

01:10I mean, all I was thinking about right here was even how iconic the motivation video was.

01:14Thank you. Thank you.

01:15You know that pocket really well.

01:17I do. I do.

01:18I've definitely studied pretty well.

01:21I mean, well, who are your fashion inspirations?

01:23So who are some people that you feel like you could credit right now in the entertainment industry?

01:27I mean, always Rihanna, you know, she the one and not the two.

01:31Yeah, never.

01:32Fashion, baby, she gonna step. So absolutely.

01:35Okay. And then why was it important for you to partner with this brand specifically?

01:38Because I feel like obviously, you know, everybody not a celebrity like you.

01:41So being able to have an affordable brand to partner with, how important was that?

01:45I mean, for me, I feel like it's incredibly important to be aware of the climate that we're also in.

01:50So I acknowledge that. And I wanted to give my fans something affordable and that they could attain, you know,

01:55but also feel really good about and feel elevated and feel like affordable luxury, you know?

02:01Like I feel like every everybody, an individual deserves to feel good.

02:07So I love that. And then, of course, on Billboard, I got to ask you a little bit about music.

02:11So have you been motivated lately? Like where's music right now? What are you thinking about?

02:16Oh, I have so many trips up my sleeve.

02:19Like, oh, you got some tricks coming.

02:20Yes, I'm very excited. A lot to look forward to and to be excited about in 2026.

02:27Yeah.

02:27I mean, even seeing you with the girls again with Fifth Harmony, obviously, I mean, the Jonas Brothers, that was a perfect thing.

02:32So how was it to be on stage and have that moment?

02:34I mean, it was really full circle. You know, I feel like God, his timing is divine.

02:39And I really, you know, I'm big on my faith. And so I just feel like what better time than now?

02:45And there have been a lot of conversations, you know, spending more time.

02:48And it's good. It's healing.

02:50That was exciting to see.

02:51And of course, the girl group torches keep getting carried on.

02:54Have you seen Cat's Eye? They obviously pay so much attention to you guys and honor.

02:58So how is it to see them come up?

02:59No, I love them. You know, I feel like I mean, like I said, I am a girl's girl.

03:03And I've always been inspired by girl groups ever since I was a little girl, whether it was Destiny's Child, TLC, In Vogue.

03:10I mean, yes, classics.

03:12And so for us to I don't know, I guess just kind of be a part of that.

03:16But just watching the new generation really just thrive and honestly doing some things even better.

03:23You know, OK, let's do this.

03:25Them girls can dance.

03:26They can dance. They can dance.

03:27And then lastly, it's the holidays. What are your plans coming up?

03:30How are you planning to spend the moment?

03:32I'm going to spend time with my family, you know, my mama, my daddy, my grandma, my cousins.

03:38And so I'm really excited for Christmas, for the new year and just really taking a step to our opportunity to just like unplug and recharge.

03:46Because, like I said, the next year is going to be go, go, go.

03:49Oh, we cannot wait. Now you're teasing me.

03:51I'm like, what is she doing, y'all?

03:54Thank you so much for talking to me.

03:55Oh, I'm all of a sudden like happy holidays, y'all.

03:56I want to instantly in my head.

03:59I'm like, thank you so much.

04:01I love you, girl.

Normani Gives KATSEYE Their Flowers & Talks New Clothing Line In Partnership With SHEIN | Billboard News

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