Every Media Company Has To Embrace AI: Dergarabedian

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00:00I think it just shows the inevitability of AI and that every company is going to have to figure out

00:04a way. It's not going away. And so to harness AI, I think for a company like Disney, you know,

00:09if you can't beat them, join them kind of thing. Might as well embrace it, but put, again, the

00:15guardrails, having the, you know, the legalities are involved in really protecting talent, which

00:21I think is definitely what the actors, you know, the writers, producers are very interested in

00:28making sure that AI doesn't take away from that or doesn't compensate talent for their

00:37likenesses or voices. But I think this is more about Disney taking their classic brands, their

00:43classic characters and opening up a whole new world, if you will, to Disney. More content on

00:51more platforms, some fan created. And again, this is evolving so quickly. I think we're going to see

00:56a lot of changes, even in how other companies integrate AI into their business model, particularly

01:03in the entertainment space.

01:06Paul, can I be honest? The idea of more content is terrifying to me. There's already so much out

01:10there.

01:11There is. But I think it's all about, you know, kind of putting the Disney, in this case,

01:17Disney wants their brand out there. They are everywhere. And, you know, Reed Hastings was

01:22just talking about, you know, Netflix and the importance of AI. So every media company is going

01:27to either have to embrace this. They're not going to be able to ignore it. And for we, the consumer,

01:33you're right. It is a little scary. There's already so much out there. But it's been up to us to parse

01:39out what we want to see, what we don't, which platforms we want to, you know, pay for. And then

01:44also going out to the movie theater as well, which is a great option for people. And so, yeah,

01:50a lot of stuff going on right now. It's really kind of crazy.