Coca-Cola Hands CEO Role To 30-Year Veteran Henrique Braun as James Quincey Steps Aside

Benzinga

Coca-Cola named COO Henrique Braun as its next CEO starting March 2026, with James Quincey moving to Executive Chairman. Braun steps in as the company adapts to shifting consumer preferences and softer demand for traditional soft drinks.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:03Coca-Cola said Chief Operating Officer Henrique Brown will become CEO in March 2026

00:08as James Quincy shifts to Executive Chairman after nine years leading the company,

00:12according to Benzinga. Quincy expanded Coca-Cola's portfolio,

00:17refranchised its bottling system, and steered the company through the pandemic.

00:21Braun, a 30-year veteran who has held roles across multiple global markets,

00:25takes over as the company navigates consumer shifts toward healthier options

00:29and softer demand for traditional soft drinks.

00:32Coca-Cola said Braun will prioritize global growth opportunities,

00:36consumer needs, and technology.

00:38Coca-Cola shares are up 13.53% this year and closed at $70.21 on Wednesday,

00:45while PepsiCo shares are down 0.34%.

00:48For all things money, visit Benzinga.com.

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