Cracker Barrel Q1 Results Impacted By Rebranding Campaign, Company Cuts FY26 Guidance

Benzinga

Cracker Barrel missed Q1 expectations with sales down across restaurants and retail, posted an adjusted loss, and cut its 2026 outlook. Management said operational and brand-related missteps hurt performance, and shares sank more than 11% after hours.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:03Cracker Barrel reported first quarter revenue of $797.19 million and posted an adjusted loss

00:09of 74 cents per share, missing estimates, according to Benzinga Pro. Comparable restaurant sales fell

00:164.7 percent, and comparable retail sales dropped 8.5 percent, pushing total revenue down 5.7 percent

00:23from last year. CEO Julie Massino said first quarter results fell short due to ongoing

00:29headwinds and noted the company is adjusting operations, its menu, and marketing to improve

00:33performance. The restaurant chain's abandoned simplified logo rebranding drew customer backlash

00:39that appears to have hurt its financial results this quarter. Cracker Barrel lowered its fiscal

00:432026 revenue outlook to a range of $3.2 billion to $3.3 billion and declared a quarterly dividend

00:50of 25 cents per share. Shares fell 11.22 percent in after-hours trading to $23.97 and have lost

00:59more than half their value since the logo announcement in August. For all things money,

01:03visit Benzinga.com.

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