Newcastle United’s chief executive has set out an ambitious long-term vision, declaring the club will be among the world’s elite by 2030. The message reflects growing confidence within the club’s hierarchy that the current trajectory, combined with smart recruitment and strong leadership, can elevate Newcastle into football’s top tier.
00:00Newcastle United are aiming to become one of the world's biggest football clubs within the next decade, according to Chief Executive David Hopkinson.
00:11Appointed in September, Hopkinson has laid out a clear vision for the Magpies, projecting them as Premier League contenders and long-term challengers on the global stage.
00:20Speaking at length since joining from Madison Square Garden Sports, the Canadian executive compared Newcastle to a rocket ship, but stressed that reaching world-class status requires alignment, ambition and strategic planning.
00:38Hopkinson is confident the club can compete at the highest level with the ultimate goal of winning trophies and maintaining sustained success under manager Eddie Howe.
00:47He highlighted the importance of both sporting performance and revenue growth, noting that competing with top clubs like Real Madrid and Barcelona demands careful attention to global following, digital presence and commercial infrastructure.
01:04While Newcastle have not yet decided a long-term stadium plan, Hopkinson confirmed the club will remain at St James' Park for the foreseeable future.
01:13Discussions continue over whether to expand the current ground or construct a new 65,000 capacity stadium at Leases Park, a project that could exceed £1.5 billion and would be largely funded by the Public Investment Fund, with some financing through club loans.
01:31Interim improvements to St James' Park are under consideration to ensure the stadium meets immediate needs, while long-term plans are assessed.
01:45Hopkinson also drew on his experience at Real Madrid, where he oversaw global partnerships, emphasising the importance of structure and organisation in bridging the gap to elite European clubs.
01:56By focusing on strategic growth, stadium planning and a global approach, Hopkinson believes the Magpies can be firmly established among the elite by 2030, with St James' Park serving as the heart of the club's journey.
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