Yes, There's a Retro Grimace Game—And It's Surprisingly Awesome

Hit Points

Grimace, the lovable purple mascot from McDonald’s golden age of characters, is back—and this time, he’s on your Game Boy Color. Released as a real playable retro-style game, it blends pixel art charm with fast-paced side-scrolling fun, all wrapped in a surprisingly slick package. While McDonald’s may not push mascots the way it used to, Grimace is proving he’s still got game—literally. Yair Ben-Dor has more.

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00:01Grimace, the iconic McDonald's character, has managed to maintain its presence despite the fast food chain's reduced emphasis on mascots.

00:09While other characters were sidelined due to the public's aversion to clowns and criticism, Grimace has endured, and for its 52nd birthday, he's getting his own video game.

00:20In honor of Grimace's creation in 1971, McDonald's is introducing the Grimace Shake and a special Grimace birthday meal, but also, McDonald's has gone even further by collaborating with design studio Cruel Toys and Gumpy Function to develop a new Game Boy Color game titled Grimace's Birthday.

00:41Players can join Grimace on a skateboarding adventure through McDonald's land, collecting purple milkshakes and locating other mascots to throw a birthday celebration.

00:52According to MSN, the game can be played on a browser, a computer, or a mobile device through a very GeoCities-style website.

01:01So go party and have a good time. It's what Grimace wants for you.

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