Grimace, the lovable purple mascot from McDonald’s golden age of characters, is back—and this time, he’s on your Game Boy Color. Released as a real playable retro-style game, it blends pixel art charm with fast-paced side-scrolling fun, all wrapped in a surprisingly slick package. While McDonald’s may not push mascots the way it used to, Grimace is proving he’s still got game—literally. Yair Ben-Dor has more.
00:01Grimace, the iconic McDonald's character, has managed to maintain its presence despite the fast food chain's reduced emphasis on mascots.
00:09While other characters were sidelined due to the public's aversion to clowns and criticism, Grimace has endured, and for its 52nd birthday, he's getting his own video game.
00:20In honor of Grimace's creation in 1971, McDonald's is introducing the Grimace Shake and a special Grimace birthday meal, but also, McDonald's has gone even further by collaborating with design studio Cruel Toys and Gumpy Function to develop a new Game Boy Color game titled Grimace's Birthday.
00:41Players can join Grimace on a skateboarding adventure through McDonald's land, collecting purple milkshakes and locating other mascots to throw a birthday celebration.
00:52According to MSN, the game can be played on a browser, a computer, or a mobile device through a very GeoCities-style website.
01:01So go party and have a good time. It's what Grimace wants for you.
Be the first to comment