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The Antitrust Concerns Around Warner Bros. Offers
Bloomberg
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6 weeks ago
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00:00
A proposed deal of this scale and size and value is inevitably going to be looked at by regulators
00:07
and reviewed in part because we have a set of codified guidelines and rules from 2023 that
00:15
allow for that to be the case. When regulators do look at it, Jennifer, what is the top consideration
00:21
about this market that they'll be making? Thank you so much for having me. And you're right,
00:26
one of the things we're going to see in this conversation is how do these 2023 guidelines
00:31
potentially play out in this case? And what does that mean if such ends up in court, as well as
00:37
what does that mean for any challenges? One of the interesting things is going to really be around
00:42
this question of market definition. What is the market that these two platforms are potentially
00:47
competing in? And what does that mean for the actual average consumer? Is this online streaming
00:54
subscription services? Is this some kind of bigger attention economy issue? Or is this something,
01:00
you know, specific about the amount of time individuals spend on any type of entertainment
01:05
as it goes about? Jennifer, will any of the regulators involved look at what the benefit
01:14
is to the consumer in either merger or deal going through? I mean, we can certainly hope so.
01:21
U.S. antitrust law is supposed to be based in the consumer welfare standard, which means what
01:26
regulators should really be looking at is will this merger or acquisition harm consumers in some way?
01:32
Will it negatively impact prices? Will it negatively impact the ability to have a certain quality or
01:40
certain other elements that really should be based on sound economic factors? This shouldn't be about a
01:47
subjective idea of how many players should be in the streaming market. It should really be focused
01:52
on this question of are consumers going to be harmed? Are consumers going to be worse off if they
01:58
have this combined company as opposed to two separate companies?
02:03
The Cato Institute is so interesting because it's a libertarian think tank and it's really thinking about
02:07
individual liberty, about limited government, free markets. You come at it from that angle. But Jennifer,
02:11
give us your global perspective here a bit, because this doesn't just get signed off from the United
02:16
States. We go worldwide. We're just seeing what the EU is doing again today, for example, with
02:21
alphabet and competition within AI. Are they going to hit roadblocks there as well?
02:26
I mean, that's certainly going to be a question depending on the nature of any particular transaction.
02:31
And we've seen this happen in other cases when it comes to questions around large U.S. tech
02:37
companies and their potential acquisitions. For example, we certainly saw a large debate around
02:42
the Microsoft Activision acquisition in Europe as well. And ultimately, that was able to go through.
02:48
We've also seen European regulators trying to put up various structural roadblocks that would allow
02:53
some of America's leading tech companies to continue to innovate, to continue to go into new markets.
02:58
So I think it's certainly a worthy question of not only how might such transactions play out when it
03:04
comes to U.S. regulators, but if this is something that's a global international debate, are there
03:10
other regulators where there might be other conversations that get had along the way?
03:14
It's interesting, Jennifer, that Netflix has tried to front run a lot of these concerns by putting
03:19
out the statement that consumers will win from their perspective, because already they're signed up
03:23
to Netflix and HBO. And more broadly, they'll probably get more bang for the buck. But they're also
03:28
having to talk about how they're going to benefit content creation, or indeed, the industry of Hollywood
03:33
writ large. Should they have to do that? Will the narrative be based on that in any way as to how
03:40
this might help jobs and creativity?
03:42
I think one of the big questions is going to be around that market definition. Is the market the
03:47
definition definition include markets for content creation? And if so, what does that mean in our in
03:53
this day and age where we have such significant amounts of user generated content? Is it only about
03:59
studio created content or is it also about looking at content more holistically, the way short form video
04:04
or even long form video on platforms like YouTube have arisen to allow creatives new outlets? So we'll
04:12
certainly see that be part of the conversation as well, possibly if that gets included in the market
04:17
definition.
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