"El Cáucaso Meridional es un destino", afirma el CEO de la Oficina de Turismo de Azerbaiyán
Florian Sengstschmid, CEO de la Oficina de Turismo de Azerbaiyán, explica cómo la paz regional, la expansión de la conectividad y la diversidad cultural impulsan nuevas oportunidades turísticas y posicionan a Azerbaiyán y a todo el Cáucaso Meridional como un destino multipaís emergente.
MÁS INFORMACIÓN : http://es.euronews.com/2025/12/08/el-caucaso-meridional-es-un-destino-afirma-el-ceo-de-la-oficina-de-turismo-de-azerbaiyan
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00:00Hola y bienvenidos a esta edición de The Agenda, brought to you from Baku en Azerbaiján.
00:08Es mi placer to welcome our guest, Florian Sengschmidt, CEO of the Azerbaiján Tourist Board.
00:13Gracias por estar con nosotros hoy.
00:15Vamos a empezar con paz.
00:17Hay paz en la región ahora.
00:19¿Puedes explicar el impacto en la región en general?
00:23Peace brings a new confidence in the region.
00:27Peace allows all beautiful countries to be promoted as a multi-country destination, a multi-country journey.
00:37And maybe this has been one of the obstacles in the past, that every country was a single stand-alone destination.
00:45But in future, this might bring a new destination, the South Caucasus, on the map.
00:51It is the South Caucasus, what defines also the broader region.
00:57And especially when we look at long-haul travelers from Asia, from the Americas.
01:02Tell me about how that's going to work in terms of connectivity within the country.
01:07Is it easy to get from Baku to other areas?
01:10It's a beautiful country.
01:11There's so much to offer that, you know, a lot of the world don't understand.
01:15Please explain what's going to happen in that way.
01:17Many cultures have crisscrossed the country.
01:20Many nations, people live here of various religions, of various ethnicities, peacefully together.
01:28And I think that is exactly what you feel when you also land in Baku.
01:34You have arrived to a very energetic place.
01:38And I think the mission is to take this out to the regions and to bring this same energy and development also to other parts of the country.
01:50And that's exciting, isn't it, when you look at how this can open up, especially with the borders as well, that movement.
01:58Because, as you mentioned earlier, often that hub will allow people to really plan a different kind of trip and put the South Caucasus on the map.
02:08I know it already is on the map, but really on that map.
02:12Absolutely.
02:12The South Caucasus is a destination.
02:15And not only in the region it creates new partnership opportunities, but also for the expanded region across the Caspian with Central Asia.
02:24We are already implementing, currently, such a fruitful cooperation with Uzbekistan, for example.
02:29We have been promoting the Silk Road heritage across European cities this year, jointly with our colleagues and friends from Uzbekistan.
02:39So, any opening brings new opportunities, brings new perspectives.
02:44And definitely there will be a huge benefit also for Azerbaijan.
02:50So, if we look at the fact that you mentioned the number of travelers that could be coming to this region, to this country now, that it wants to be part of that tourist go-to nation.
03:05There are implications internally with that, aren't there?
03:09Because there will be a greater influx of people.
03:11Tell me about how the country is going to cope with that.
03:16Connectivity is great.
03:18Baku is connected to many places also.
03:20There is a lot of new hubs opening in the broader region, which will bring even better connectivity also to Baku.
03:28Although it might not be directly connected.
03:31We know the global challenges, for example, in aviation, is shortage of aircrafts is everywhere, wherever you look.
03:38So, but with the years to come, and also new aircrafts coming in for the national flag carrier, plus attracting new carriers, and again, not only to Baku, but also to the regions, will have a very positive impact.
03:52And reputation is so important, and I want to touch on trust and safety.
03:58There can be perceptions, for those who don't know about the region, about those two things.
04:04What are your comments about that?
04:06Peace will build further trust, will build more confidence to investors, to global brands, to anyone who is coming to the region.
04:16But safety is something, what is a very personal perception.
04:21You cannot talk about safety, you can only feel it.
04:24So, if you could describe why someone should come here to Baku and travel around Azerbaijan, in one sentence, what would it be?
04:33You have semi-deserts, deserts, you have a land empowered by Mother Nature, from wind, the sun, the fire, and many resources, you know, linked to that earth.
04:48And then add the layer of people on it, with different cultures, with different ethnicities, languages, background.
04:55Florian, thank you for joining us in this edition of The Agenda. Thank you.
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