Skip to playerSkip to main content
BoJack Horseman Season 3 Episode 1, titled “Start Spreading the News,” premiered in 2016 as part of the critically acclaimed American animated adult comedy series created by Raphael Bob-Waksberg. Produced by Tornante Television and ShadowMachine with animation by LA-based studios, the third season continues BoJack’s chaotic journey as he navigates Hollywood, career pressure, and the consequences of fame. Episode 1 opens the season with BoJack preparing for the press tour of “Secretariat,” the film that may define his entire career. His anxiety, self-doubt, and relentless pursuit of validation clash with the increasing media attention surrounding him.

This episode features the series’ signature blend of humor, satire, and emotional depth while expanding character arcs for BoJack Horseman, Princess Carolyn, Mr. Peanutbutter, Todd Chavez, Diane Nguyen, and new industry personalities introduced in Season 3. Voice performances include Will Arnett as BoJack Horseman, Amy Sedaris as Princess Carolyn, Alison Brie as Diane Nguyen, Aaron Paul as Todd Chavez, Paul F. Tompkins as Mr. Peanutbutter, and guest voices connected to Hollywood’s entertainment narrative.

The episode explores themes of celebrity, pressure, public image, and the lengths individuals go to maintain success. As BoJack’s promotional obligations intensify, the contrast between his public persona and private struggles becomes the emotional anchor of the story. With its sharp writing, layered humor, and surreal comedic timing, “Start Spreading the News” sets the tone for a season focused on fame, consequences, and personal transformation.

Year of Release: 2016
Episode: Season 3 Episode 1
Animation Style: Digital 2D adult animation
Genre: Animated dark comedy, satire, drama-comedy
Production Companies: Tornante Television, ShadowMachine
Creator: Raphael Bob-Waksberg
Main Characters: BoJack Horseman, Princess Carolyn, Mr. Peanutbutter, Diane Nguyen, Todd Chavez
#BoJackHorseman #StartSpreadingTheNews #BoJack #PrincessCarolyn #DianeNguyen #ToddChavez #MrPeanutbutter #WillArnett #AmySedaris #AlisonBrie #AaronPaul #PaulFTompkins #RaphaelBobWaksberg #TornanteTelevision #ShadowMachine #AdultAnimation #AnimatedComedy #DarkComedyCartoon #Animation2016 #CartoonEpisode #AnimatedSeries #ComedyDrama #SatireCartoon #HollywoodSatire #AnimatedCharacters #VoiceActing #AnimationArt #CartoonScenes #ComedyAnimation #CartoonStudio #AnimatedPremiere #SeasonThree #EpisodeOne #AnimationDesign #CharacterAnimation #CartoonPlot #DigitalAnimation #ComedyWriting #AnimatedHumor #FilmIndustrySatire #CartoonFans #AnimationEditing #CartoonCreators #AnimatedStorytelling #StreamingAnimation #CartoonShow #AnimatedDrama #ComedySeries #AnimationCulture #CartoonHighlights
Transcript
00:00it's a dream come true you've been trying to get this movie made for 20 years did you ever think
00:13you'd be sitting here talking about secretariat sitting here in this hotel room it's a dream come
00:21true what's it like the place secretariat dream come true playing secretariat what was that like
00:28dream come true just a couple days of fun fun interviews then it's off to chicago for more
00:34fun fun interviews and then if i don't blow my brains out i get to go back to la darling you're
00:39doing marvelously i am so proud of you if i could make one slight adjustment maybe fewer jokes about
00:45how these interviews make you want to blow your brains out right right right sorry i am so thrilled
00:49to be here talking with yahoo finland yahoo finland are you finished no we are just getting started
00:56walked right into that one what would an oscar nomination mean for mr bojack horseman any award
01:03recognition is just gravy the real joy is getting to sit in this hotel room all day answering the
01:07same questions over and over again great answers you're divine i'm in love with you one small
01:12adjustment i don't think sarcasm is going to read you want to just write a script for me that way i
01:16don't have to think for myself at all honey i would shove my hand up your ass and control your mouth like
01:21a muppet if i thought it would win you an oscar what do i know i'm just the publicist you hired to
01:25help win you an oscar what's it like to play sea biscuit i don't know you'd have to ask toby
01:30mcguire your last attempt at a comeback was the bojack horseman show pass a lot of people still see
01:36you as a guy from that sucky show from the 90s horsing around was not a sucky show yeah but it was
01:42it lasted nine seasons its whole purpose was for people to watch it so the network could sell ad times
01:47so the show could make more money than it cost to produce it did that well it was a good show yes but
01:52it sucked it didn't suck great job today it could not have gone better my only note would be
01:59stop defending horsing around why millions of people loved it we need to use these next few months to
02:05define your story when people see you they need to think oscar winner not dumb asshole from an old tv
02:12show that nobody cares about okay i i hear what you're saying but we can both agree that horsing
02:16around was a good show right bojack you know i think the world of you i think you are so smart and
02:20attractive so i'm not gonna mince words horsing around was a piece of
02:50so
02:55so
02:57so
02:59so
03:03so
03:09okay looking good fantastic you need a coaster i told you to wear lipstick and underpants teresa
03:28i put everything bill related in one folder great gas bill cable bill and the new headshots for bill
03:32e zane thank you judah you also wanted me to remind you to call mr peanut butter yeah thank
03:36you uh ping me again in two minutes no five minutes uh when's our call with bojack and
03:40you mean the one that started seven minutes ago it started seven minutes ago what diane's in your
03:45office right now stalling poorly and that is my opinion on the octamom remember octamom diane are
03:53you stalling for princess carolyn what you know who was good at stalling was joseph stalin if anything
04:01stalin was ruthlessly efficient get your head out of your ass diane he also had a city named after
04:08him isn't that right princess carolyn who's been here the whole time hey buddy how was your first
04:12big day at the press junket oh it was endless it was like the second act of a judd apatow movie he was
04:17exquisite the movie's tracking really well on social new media impressions are up 23 across
04:23platforms what does that mean oh i have no idea i assumed you would know but i keep tweeting things
04:30and they keep getting retweeted so we're doing something right yesterday i dropped my phone in
04:34the bathroom which made bojack's instagram post a picture of the floor with the caption spudgeb
04:38that got 4 000 likes great i am exhausted being a movie star is the hardest job and we get no
04:45recognition okay you're gonna love this i pulled some strings at manatee fair and set up an interview
04:51tomorrow night bojack is not ready for a magazine feature relax it's not that big a deal i didn't realize
04:57you were an authority on deal size listen ladies ladies please there's plenty of bojack to go
05:03around i can do all the bullshit things on a schedule for me in the morning and still have time for
05:08princess carolyn's bullshit thing tomorrow night now pajamas
05:12what is going on over there bojack smuggled a young boy into his room no big deal movie stars do
05:19it all the time where am i bagels pizza hipsters urine am i in minneapolis what no you're in new york
05:29follow up why are you in new york beats me sometimes i just am places
05:34oh no i can't sleep oh my name sarah koenig because i'm about to get cereal
05:49i am the queen follow me citizens there are no sad times in our cave of possibilities
05:58small bottle of shampoo not on my watch
06:12well you better not have gotten your failure stink all over my important movie star clothes
06:19oh i'm sorry i didn't mean that you're my friend and you don't stink of failure
06:23your stink is one of good intentions and youthful exuberance hooray compliment
06:28you wanted me to ping you regarding mr peanut butter
06:31oh fish guys hold on i have to make a quick call
06:34what you're already on a call
06:36sorry please hold
06:37this is ridiculous
06:38hello
06:39it's your agent
06:40i just wanted to remind you of your meeting with pinky today
06:43i think i'm already in it
06:44do i need to be on this call still
06:47sorry i put you on conference how do i
06:49bojack horseman is that you
06:52hey mr peanut butter
06:53hey buddy love that bathroom floor pic you posted yesterday
06:57spudge him classic bojack
06:59hey we should get together sometime and take a selfie
07:01yeah i'd love to buddy but i'm kinda in new york right now
07:06new york city they make such great salsa
07:09i'm here too honey have a great meeting
07:12diane wait you went to new york
07:14oh no i'm just
07:15why wouldn't you tell me
07:16how long are you i'm not accusing
07:17i just i feel safer when i know that i know where you are
07:22i affirm your feelings
07:24your feelings have value
07:25but i'm not in new york
07:26i'm just on the conference call
07:28guys thank you
07:29i feel heard
07:30i am hearing that you feel heard
07:32what the hell is happening
07:33hey mr peanut butter
07:34i'm in new york
07:35what
07:36as carrie from sex in the city might say
07:39i'm carrie
07:40todd in the naked city
07:42oh that is gonna lead to some wackiness
07:46you mark my words
07:47oh would you guys literally mark my words
07:49because i do want to refer back to this later on
07:51we're in the middle of a meeting
07:53oh gotta go
07:54it's always rabbit run with this guy
07:56right
07:56oh yeah
07:58somebody did their research on jd salinger
08:00rabbit run
08:02that's up dyke you illiterate
08:04what's up dyke
08:05not much dyke
08:05what's up with you
08:06is dyke an okay thing to say now
08:08has it been reclaimed
08:09i honestly can't keep track
08:10who are you asking
08:12we're hanging up now
08:13goodbye
08:14wow
08:15bojack and todd and the big apple
08:18i want to find one of those fortune telling robots
08:20that can make me big
08:22hey champ
08:23i have a very important job for you
08:26why don't you go get us some ice
08:28you don't need to patronize me
08:30but yeah
08:31i can do that important job
08:32don't get lost buddy
08:34i'm not gonna get lost
08:35the city's on a grid
08:37why would i get
08:38oh no
08:44hello
08:45are you still there
08:47they may have hung up
08:48well i have some good news for once
08:50i just got promoted to head of programming
08:53i'm no longer a passenger on the burning wreckage of an industry that has broadcast television
08:58i'm a captain
09:00what happened to wanda
09:01you didn't hear
09:02she got poached
09:03oh god
09:04by another company
09:05oh good
09:06they shot her
09:07oh god
09:08straight to the top of the corporate ladder
09:10oh good
09:11she had to move to detroit
09:14oh god
09:15which i hear is due for a resurgence
09:17can we get to the goddamn point please
09:19anyway
09:20the network is finally breaking even thanks to the runaway success of hollywood stars and celebrities
09:25what do they know do they know things let's find out
09:27not to mention its companion show talking hollywood stars and celebrities what do they know
09:31do they know things let's find out with chris hardwick
09:33so as long as you two stick around
09:35i'm taking the show off the air
09:36wait what
09:37why
09:38i told the story i wanted to tell
09:40to prolong it for commercial reasons
09:42would be crass and inorganic
09:44at long last
09:45the public knows what hollywood stars and celebrities know and what they don't know
09:49did they know things
09:51well we found out
09:52this is a nightmare
09:53why does everything i love fall apart as soon as i touch it
09:56oh my ex-wife was right about me
09:58i am no christopher from the tesla dealership
10:02is this as good as it gets
10:09or are we living in the ghost town where once my career did blossom
10:14who will speak my name when i am gone
10:18who will sing lamentations for he who once talked soup
10:22what legacy of ruin am i left with
10:26what rewards have i reaped for the damage done
10:30i do not miss the spotlights glare
10:33but i do
10:34a little
10:35miss sunshine
10:37but before you fold the omelet
10:45i'd like the chef to hold the pan up and whisper his or her dreams into it
10:49whisper dreams into omelet
10:53just coffee
10:53don't need to talk to it at all
10:55thanks
10:55you look different
10:56older
10:57a lot older
10:58i'm not saying you look bad
10:59just much much much older
11:01thank you jill
11:02you haven't heard from cuddly whiskers recently have you
11:04cuddly whiskers
11:05i haven't talked to that guy since the show was cancelled
11:07i worry about him
11:08about six months back he disappeared
11:10stopped returning my calls
11:12i'm sure he's fine
11:13i mean
11:14who returns calls
11:16promise me you'll check on him when you get back to la
11:18maybe swing by his house
11:20i think you owe him that much
11:21fine yeah listen
11:22about the play
11:23the tragedy of greg king lear
11:25theatrical immersion by jill pill
11:26right
11:27that's dead
11:27over
11:28a thing that happened that happens no longer
11:30like a whimper in the wind
11:31okay
11:31theater is by its very nature ephemeral
11:34we shout into the void
11:35hey you
11:36and the void says
11:38stop shouting at me please
11:39and we grab the void and we spit in its face
11:42sir
11:42i will not
11:43boy did new york do a number on you
11:45let me tell you about my next piece
11:47it starts with you
11:48bojack horseman
11:49completely naked and covered in milk
11:52i'm gonna stop you right there
11:53it's a symbol for rebirth
11:54i'm not interested in being rebirth thank you
11:56i'm still recovering from being birthed the first time
11:58bojack
11:58jill i'm not the guy who does things that are challenging or edgy or covered in milk
12:03i'm about to be nominated for an oscar
12:05i'm thinking about my legacy now
12:06i want to do things that connect with people
12:09things that last
12:10but that's the whole point
12:11nothing lasts
12:12no i know but see years after i die people will still be able to see me in secretariat
12:16and then what
12:17and then
12:18i'll be remembered
12:19if i win an oscar
12:21i'll be remembered
12:22and then what
12:23and then my life will have meaning
12:25i don't know
12:26mm-hmm
12:27you know what the real tragedy of greg kinglier is
12:29it's two hours long without an intermission
12:31it's that he's a marionette
12:32and he doesn't even know someone else is pulling his strings
12:35mm
12:36i don't think the chef whispered his dreams into this
12:39this does not taste like dreams
12:40you told me i would be getting more attention at a smaller agency
12:46but if anything i'm getting less
12:48is this the best time to be on your phone
12:51i'm sorry let me just send this one email
12:53what why isn't it sending
12:55judah
12:56i'm taking my business to gecko ribittowitz
12:58what
12:59no
12:59jg challenger is too big a star to be hamstrung by some rinky dink operation
13:04working out of a two-story warehouse
13:05i need an agency with at least nine stories
13:08ah
13:09that was a reference to my work
13:11ah
13:12with which you are clearly not familiar
13:13ah
13:14goodbye
13:15hello to you rasputin
13:17give my regards to the czar
13:19i will relay the message
13:20ah
13:21i don't know why i thought i could do this
13:23i'm drowning
13:24and cats hate drowning
13:26if i may i believe i can take on more responsibility around here
13:30on a provisional basis of course
13:31okay
13:32but we're a small agency
13:33and we need to think like one
13:35instead of spreading ourselves thinner
13:37we should be focusing on getting better gigs for the clients we already have
13:40oh like jerry mcguire
13:42yes
13:43what part of jerry mcguire
13:45the part where tom cruise's agent got him a massive payday for being in jerry mcguire
13:50princess carolyn
13:54listen kid tough break about the hollywood stars and celebrities whatever whatever whatever
13:58but what are we gonna do next
14:00well i was actually looking forward to taking some time off
14:03what that is the worst idea i've ever heard
14:06you're the biggest name in tv right now
14:08and every network would love to air your next project
14:10so why don't you get off your lazy keister
14:13and come up with some tv ideas and make us all billionaires
14:16go get us some money
14:17go get it boy
14:18you can do it
14:19go that up boy
14:20daddy
14:25it's so nice having you home
14:27these last few months have been amazing
14:29my blood pressure's down
14:31my stress is down
14:32oh what the
14:33there's my favorite accountant
14:37great news
14:38pb living is back
14:39no
14:40in
14:40no
14:40business
14:41no
14:41yes
14:42here we go
14:44it's gonna be great
14:45as it always is
14:47from my perspective
14:48dad you promised we were gonna play catch
14:50and then we'd listen to your favorite harry chapin song together
14:53you never told me what it was
14:55oh it's cats in the cradle
14:56but don't listen to it now
14:58i'm gonna go listen to it
14:59no the lyrics are too relevant
15:00don't do it
15:01no
15:02so what's next for bojack
15:11what do you mean what's next
15:13why does everything have to happen next
15:15i just mean after secretariat's all over
15:18what are you going to do next
15:19i'm sorry
15:20we were told this feature would be pegged to the release of secretariat
15:23well it is but we also want to get to know the real bojack
15:27do we
15:28if you want the real bojack there's already been a whole book written about that
15:30yeah but that was bojack before the book came out
15:34who's bojack now
15:35who's bojack now
15:36bojack is just he's a guy who could use a drink that's who should we order some alcohol
15:41heather could we have a moment of privacy please
15:44oh sure i'll just plug my ears and sing an old sea shanty
15:47for the sea she be a salty lass with a high ho barrel of rum
15:51sweetheart i don't think we need to be drinking tonight
15:54ana trust me you do not want me to do this sober
15:57bojack
15:57you don't need to micromanage everything okay
15:59i'm not your puppet
15:59all right
16:01you clearly have everything under control
16:04raise the mast and raise your glass
16:06and banish ye dragons to where they come from
16:09garçon
16:09dos whiskey sours por favor
16:11actually make it tress
16:12and whatever the lady wants
16:13oh
16:14did mama bear finally leave
16:15she's a human but yes
16:16well
16:17when the cat's away
16:18again a human but i like where you're going with this
16:20i gotta tell you i really love the movie you're definitely going to win an oscar
16:25that you are secretariat scene uh made me wet
16:28it made you wet
16:29yeah wet is manatee's slang it refers to a feeling of comfort and warmth
16:34you know because a manatee's natural habitat is water
16:36oh okay
16:38it also made me really horny
16:40that's narwhal slang
16:41you know because they have horns
16:43when i first came to new york i was young
16:52full hope
16:53you get lost in this town
16:55one day you look in the mirror and you think to yourself
16:58who is this sad broken man
17:00listen kid i don't need your life story
17:03i just came out here to commit suicide
17:05no don't
17:05crap
17:06forgot i can fly
17:07the first thing you notice about bojack is that he's got a nice buzz going
17:16ah one final question are you more man than horse or are you more horse than man
17:21what the hell does that mean
17:22take off your city clothes and let's be animals
17:25i want to get natural
17:26okay a manatee and a horse making out with each other just like in nature
17:32in the old days sailors thought manatees were mermaids
17:37remember that episode of horsing around where sabrina wanted to be a mermaid
17:40what i don't want to think about that show
17:42i didn't come back to your hotel room because you're a goofy dad who once got his dick stuck in
17:46a vacuum cleaner
17:48i'm pretty sure that never happened on the show
17:50if i'm going to sacrifice my journalistic integrity it's because i'm having sex with a movie star
17:56oh and they're off
17:59yeah you like that little horsey
18:01yeah but i don't need you to talk
18:03but i'm a mermaid baby i'm gonna climb up onto your boat
18:07what what happened
18:11sorry i just give me a minute you want me to touch it or blow on it or sing it happy birthday
18:17no no just why did you say that thing about the boat
18:21i don't know i was being sexy you okay just forget it you ruined it
18:30you want to talk about it there's nothing to talk about it was a misunderstanding that's all it was
18:36i she just walked in at the worst possible
18:39it it wasn't my fault i mean right
18:43i don't know what you're talking about
18:45on the boat
18:45there was a girl
18:47what
18:48in new mexico
18:49and she trusted me
18:52i keep asking myself if her mother didn't walk in
18:55would i have done it
18:57and part of me is sure that i i couldn't
18:59but another part knows that's a lie
19:05how do you make something right when you've made it so wrong you can never go back
19:09i just think you have to keep moving forward
19:12yeah all my life that's all i've ever done
19:15and what's it gotten me well hey look you're the star of a movie now you're probably gonna win an
19:20oscar i'm not even in it that's not me what do you mean that's not you i was digitally replaced
19:26special effects none of it to me wow that's that's quite a story
19:34i shouldn't even be here you know it's been a long night
19:37why don't we just go to bed and in the morning everything will be okay
19:41oh
19:55oh
19:55shit
20:01bojack it's 4 a.m no it's not it's seven i'm in new york i'm calling from the future
20:07is that bojack horseman what is it a crossover what do you want let's say hypothetically you had
20:14some information about me and you were gonna write about it and i wanted to stop you before
20:19you could get it published what would be a smart thing that i could do in that situation that would
20:23make you change your mind are we fighting about the book again because i don't remember where we
20:27left off last time no diane not everything is about you for once i have a problem and i need your
20:32help okay okay walk me through it again i don't have time for this it's already three hours later
20:37here thanks a lot diane once again you've been no help whatsoever spoiler from the future you suck
20:43sorry you don't suck i'm just very stressed out right now bye
20:46oh come on come on come on come on come on i'm aware of the situation and i'm handling it but i
20:53haven't even i'm handling it i'll see you at the screening tonight but don't be late
20:59bojack huh there you are stay right there you will not believe the night i had this city will eat
21:06you alive did you get the ice oh i'll be right back
21:14i'm lost again
21:17all right oxnard we are looking at a once in a lifetime opportunity you know it's too bad todd's not here
21:24he's always been the best at coming up with ideas that at first might seem terrible
21:29right well if he was here he'd probably say something like hey you know what's cool spaghetti
21:35strainers go on and you'd say i feel like i've seen that somewhere before that is so me and then
21:42he'd say well what if i told you that this spaghetti strainer is also a hat a spaghetti strainer that's also
21:51a hat that is a brilliant idea no that's a terrible idea that's my point let's put that in
21:56the maybe pile right now we need to focus on tv shows well i'm sure todd would suggest a spaghetti
22:02strainer that's also a hat the tv show that's it todd you've done it again no nobody's done anything
22:09oxnard i want you to buy out the entire spaghetti strainer warehouse i mean every spaghetti strainer
22:14they got i'm putting all my money in spaghetti strainers for this show how is this a show hey don't
22:19ask me it's your idea i took care of our problem what did you do you don't need to know anything
22:33else it's been taken care of anna there there was a moment back at the hotel where i really thought i
22:41blew it and i was scared that was all over and and then after i i was relieved i i don't know if i should
22:48win an oscar i don't know if i want to stop punishing yourself i'm not in the movie i was in
22:53new mexico none of that matters all that matters now is the story and we get to decide what our story
23:00is nobody else gets to tell you what your story is what is my story i'll tell you this has been your
23:06dream for the last 30 years you made it happen an oscar won't make you happy forever it won't solve
23:12all your problems you win that oscar the next day you go back to being you but that night is a really
23:19good night i think you deserve a really good night and i know how to get you there do you want that
23:28yes i do go introduce your movie tell your story tomorrow we fly to chicago
23:35being secretariat isn't just about running fast secretariat is a state of mind it's about doing
23:44the right thing and standing up for yourself why i look around and i see a whole room full of secretariats
23:52you are secretariat and you are secretariat and you are secretariat
23:58bojacket's such a beautiful movie and i think such a textured performance when you were on horse
24:08and around could you ever imagine that you'd give a performance like this well yes actually i imagined
24:13it a lot i always knew that i was more than just a dumb tv actor even if other people didn't always know
24:21that seriously though that tv show it wasn't me this movie is me and i can't tell you how great it feels
24:34to finally be doing the kind of work that i can be proud of
24:49i'm both jack the horse but don't act like you don't know
24:54and i'm trying to hold on to my house
25:07it's been so long i don't think i'm gonna last
25:11i guess i was trying to make you understand
25:16that i'm more a horse little man
25:24boxer versus raptor no no no no no no no
Be the first to comment
Add your comment

Recommended