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OpenAI lets the problematic AI teddy bear back in
Rizzle
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9 hours ago
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Tech
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00:00
OpenAI lets the problematic AI teddy bear back in.
00:04
The AI teddy bear that went viral for the wrong reasons may be getting a redemption
00:08
arc with help from OpenAI.
00:10
Earlier this month, OpenAI cut off access to its models for Folotoy, the company behind
00:15
Kuma, a talking AI teddy bear targeted at kids.
00:19
This happened after safety researchers found the bear giving deeply inappropriate responses
00:23
for something meant to sit next to Legos and nightlights.
00:27
Kuma was running on OpenAI's GPT-40 model at the time, which did not exactly cover
00:32
itself in stuffed animal glory.
00:35
Customers using Folotoy's web portal can once again choose OpenAI models to power their
00:39
bears, except now the options include GPT-5.1 Thinking and GPT-5.1 Instant, the company's
00:47
newer, supposedly safer models.
00:50
This strongly suggests that OpenAI has quietly reinstated Folotoy's access, even though
00:54
neither company has officially confirmed it yet.
00:57
The timing here is about as subtle as a toy aisle in December.
01:01
Folotoy just announced its restarting sales of Kuma and its other AI-powered plushies ahead
01:06
of the holiday rush.
01:08
According to the company, it completed a full week of rigorous safety review.
01:12
They say they've strengthened and upgraded their safety systems, mostly by swapping out
01:16
GPT-40 and switching to the newer GPT-5.1 models.
01:21
GPT-40 had been criticized for being overly agreeable and emotionally reinforcing, contributing
01:26
to dangerous user interactions.
01:28
OpenAI pitched GPT-5 as safer, though users complained it felt colder, like it just went
01:34
through a bad breakup.
01:35
Instead of dialing things down completely, OpenAI seems to be leaning into customization,
01:40
offering GPT-5.1 personalities like friendly, professional, and quirky, plus adjustable warmth
01:47
and emoji levels.
01:48
Safety researchers have already documented how the Kuma bear failed to properly filter unsafe
01:54
content in the past, and how easily its guardrails could be bypassed.
01:59
While Folotoy says it has improved protections, it's still unclear which AI model powers Kuma by
02:04
default today, and whether the changes are as big as the company claims, or just a fresh
02:08
coat of digital paint.
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