A$AP Rocky becomes Chanel’s house ambassador

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00:00ASAP Rocky Becomes Chanel's House Ambassador

00:03ASAP Rocky has officially joined Chanel as the luxury house's newest ambassador,

00:08marking one of the most exciting fashion moves of the year.

00:12His choices influence runways, inspire designers, and shape trends.

00:16That flexibility is exactly what makes him valuable to Chanel.

00:20Heritage brands no longer operate in the tight confines of tradition.

00:24It is looking to expand its identity in ways that feel both contemporary and culturally aligned.

00:31Rocky has long been known as someone who can bring luxury to the streets and street attitude to luxury.

00:37Rocky's growing involvement in film, creative direction, and multimedia projects

00:41makes him a natural fit for campaigns that go beyond standard visuals.

00:45Rocky's influence extends far outside music.

00:48This makes him the ideal figure to help Chanel stay relevant in spaces where culture evolves quickly.

00:55And as designers took notice, Rocky became a runway regular, a campaign star, and eventually a fashion powerhouse.

01:02Rocky's creative agency, AWGE, has produced collaborations across fashion, music, art, and video.

01:09This agency represents a new era of creative control for artists.

01:13It separated him from celebrities who simply wear good clothes and instead recognized him as someone who shapes fashion itself.

01:21Expect campaigns that feel modern, cinematic, and culturally dynamic.

01:27Chanel's visuals may evolve to reflect Rocky's energy clean, bold, artistic, and stylishly unpredictable.