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Runway's New Video Model Challenges Rivals Google, OpenAI
Bloomberg
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7 weeks ago
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00:00
Last time I checked on the leaderboards,
00:01
some of them already have you at the number one spot, Cristobal.
00:05
What is it that yours offers versus Sora 2 versus the latest Google offering?
00:10
Yeah, that's true.
00:11
So we just released Runway Gen 4.5, our latest video model,
00:15
and it tops the charts in terms of performance and benchmarks across all other models,
00:20
which is kind of like a big deal within research.
00:23
It's the first time a company has led the leaderboards,
00:29
and this company not being basically a large research lab.
00:32
It's a model that surpasses pretty much all other models with incredible consistency,
00:38
really good realistic results, and just like across the board, amazing creative results.
00:42
So really, really excited to get this model out and have people use it.
00:45
Now, you had it out there on the leaderboards with a pseudonym
00:49
before it was launched in public, Cristobal, and you had it called David.
00:54
Is that a Goliath-David construct?
00:56
How are you competing against these vast generative AI companies?
01:02
Yeah, it was a little bit of a play with that, with David and Goliath.
01:05
I think we've managed to outcompete the largest research labs by being very focused.
01:10
I think it's the area of both research and efficiency,
01:13
and if you're able to maintain the focus as a team, you're able to deliver kind of groundbreaking results,
01:20
and we're proving this.
01:21
This is the first time I think we've, again, anyone has kind of topped the leaderboards,
01:25
not being a large, well-funded research lab.
01:28
And I think part of it is really like the team, and it's really also the vision.
01:32
We've been working on this for almost seven years.
01:34
We started working on video models when there weren't even, like, the other boards to start with.
01:38
And I think eventually you build some sort of intuition and really good, like, momentum
01:42
as to how to improve these models over time.
01:44
And look, this is still, like, the worst the models will ever be.
01:47
And so we have a bunch of more releases coming up that I think will further improve
01:51
both pre-training and post-training, and so we're very excited for that.
01:55
Cristobal, you're not that small.
01:57
You raised $300 million in April at a foremost $4 billion or $3.3 billion valuation.
02:04
I do think there's some value in you explaining what was different this time around in the training
02:09
of Gen 4.5 and the data set.
02:11
What is it that you did differently and that has allowed you to release such a competitive model?
02:18
I think there's a lot of different things.
02:20
On the one end, pre-training has been one of our, like, focus for a long time,
02:25
making sure that both the algorithmic improvements are there, but also the way we caption,
02:29
we structure data, we build the models themselves and test them.
02:33
The best way, really, to think about a lot of the research is you need to conduct multiple
02:37
experiments through multiple months.
02:39
And there's a lot of learnings within how you run those experiments.
02:43
And I think what we're kind of proving is that infinite resources, I mean, you're right,
02:48
we're definitely not in the smallest side of a company, but we're not a trillion dollar
02:54
or $4 trillion company, yet still managing to outcompete the resources of those companies
02:59
is kind of insane, to be honest.
03:01
And I think a lot of it has to do with the experiments and the research taste,
03:05
which is if you're running all these experiments, how do you make sure they're effective and
03:09
efficient?
03:10
And I think that's, I think, something we've done really, really well, which is focusing
03:13
a lot of pre-training.
03:15
Gen.4, 4.4, 4.5, apologies, has been released to your enterprise customers straight away.
03:21
What's the business model for it?
03:23
You know, how do you guys monetize on top of that?
03:25
You've just talked a lot about research.
03:28
I mean, it's pretty straightforward.
03:29
We have subscriptions and we have credits that people can buy to use the model.
03:33
We're releasing this model to gaming companies, to studios, to brands, to production companies,
03:38
to creative around the world.
03:39
We have tens of millions of users actively using Runway.
03:43
And again, the efficiency side is not only coming from the pre-training or the training
03:46
side of things.
03:47
We've also been incredibly efficient in deploying the models.
03:50
We partnered with NVIDIA for a lot of this work, and we managed to get really good performance
03:55
of inference.
03:56
And so we actually make money every time you use the model.
03:58
And that's, I think, a remarkable feat, not only on how we think about the research that
04:03
needs to be done, but also the market and deploying this so the unit economics makes sense.
04:07
Christopher, sorry, just real quick.
04:11
So you're saying you're profitable running GEM 4.5?
04:15
No, I'm saying we're making money by every time you use the model, we have a good margin
04:19
on the model itself and how you use it.
04:21
We managed to deliver really good performance on inference, so the model is still cheap to
04:26
use compared to other models, while still being the best model in the category.
04:30
And that's incredibly hard to do.
04:33
Again, it just goes back to the focus the team has set for quite some time.
04:36
So, let's do it.
04:37
Let's do it.
04:37
Let's do it.
04:38
Let's do it.
04:39
Let's do it.
04:40
Let's do it.
04:41
Let's do it.
04:42
Let's do it.
04:43
Let's do it.
04:44
Let's do it.
04:45
Let's do it.
04:46
Let's do it.
04:47
Let's do it.
04:48
Let's do it.
04:49
Let's do it.
04:50
Let's do it.
04:51
Let's do it.
04:52
Let's do it.
04:53
Let's do it.
04:55
Let's do it.
04:56
Let's do it.
04:57
Let's do it.
04:58
Let's do it.
04:59
Let's do it.
05:00
Let's do it.
05:01
Let's do it.
05:02
Let's do it.
05:03
Let's do it.
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