Astro dominasi Kancil Awards & Creative Festival 2025

AWANI

Astro membuktikan peranannya sebagai peneraju budaya dan penceritaan negara apabila melakar sejarah memenangi anugerah di Kancil Awards & Creative Festival yang berlangsung baru-baru ini.

Transcript

00:00Dalam landscape kreatif di Malaysia yang semakin pesat,

00:03Estro sekali lagi membuktikan peranannya sebagai peneraju budaya dan penceritaan negara.

00:08Estro buat pertama kali tampil sebagai rakan media rasmi

00:12Khancil Awards and Creative Festival 2025,

00:15acara berprestij yang meraihkan kecemerlangan kreatif sejak 1978.

00:21Langkah ini mengukuhkan peranan Estro dalam memperkasa bakat tempatan

00:24dan memacu kandungan Malaysia ke pentas antarabangsa.

00:30Naik Presiden dan Ketua Estro Shore, Raja Justina Raja Arshad berkata,

00:35Estro memanfaatkan peluang ini untuk menegaskan bahawa kekuatan sesebuah kandungan

00:40bermula daripada ketulenan budaya.

00:43Ini katanya selari dengan fokus Estro Shore terhadap naratif legasi IT

00:48dan pengalaman selama bertahun-tahun dalam mencipta karya yang dekat di hati penonton serta kalayak.

00:54The most important thing is strategic brand integration.

00:58Plus brand integration, it can come at any stage.

01:01It doesn't have to come, everyone assumes must come from the very beginning.

01:05It can actually come, yes, from the planning stage to the production stage

01:08to the post-production or even when the movie has released.

01:12Of course, if it's an earlier stage, you know, the brand values can be aligned

01:16together with the story better as together with the audience insights.

01:22Menurut Raja Justina, kerjasama dengan jenama seperti Wanda Coffee

01:26teluk membuktikan bagaimana penceritaan budaya mampu memberi impak

01:30perniagaan termasuk peningkatan jualan sehingga 50% dalam tempoh 5 bulan.

01:36Sementara itu, Ketua Strategi Kandungan Komersial Estro, Alex Goh pula menekankan bahawa

01:41masa depan kandungan premium sangat bergantung kepada ekosistem periklanan yang matang.

01:47I think the challenge increasingly for brands is that it's increasingly easy to reach customers

01:55but increasingly harder to get their attention.

01:59And that's where we come in.

02:00What we do is to connect brands to culture.

02:03And when we help brands do that, they appear more relevant and authentic in their communications.

02:09they are able to win the consumer's attention and on that basis,

02:14build a more deeper and meaningful relationship with consumers.

02:17Ketua Majlis Kreatif dan Pengurusi Bersama, Penganjur Kancils, Amir Syafri,

02:22turut menifatkan kerjasama dengan Estro sebagai faktor penting dalam kejayaan festival tahun ini.

02:29Estro as a Home Entertainment gave us a lot of practical tips on how we can be a part of entertainment,

02:35and involve ourselves in culture, collaborate with the creators that create the best entertainment

02:41that people actually want to watch rather than interrupting it.

02:44And in doing so, you're not just creating ads, you're going beyond ads.

02:47You're actually being a part of culture, being a part of entertainment.

02:52Penyertaan Estro tahun ini turut menyaksikan detik bermakna selepas Estro baru pulang 12 kemenangan.

02:58Terima kasih telah menonton!

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