00:00A host of black stars, writers, businesswomen, and activists are set to take over the Instagram
00:04accounts of white actresses, authors, fashion designers, athletes, and politicians as part
00:09of the Share the Mic Now social media campaign for one day only on Wednesday. Oscar winners Julia
00:14Roberts, Hilary Swank, and Gwyneth Paltrow will be among the Hollywood names in the campaign that
00:18will see white women with large Instagram followings use their outsized platforms to
00:22magnify the voices and work of black women. Fashion and beauty editor Kalana Barfield-Brown
00:26will work with Roberts, actress and transgender activist Angelica Ross will work with Swank,
00:31and Mama Glow founder Latham Thomas will work with Paltrow. This campaign comes as the U.S.
00:35grapples with the repercussions of nationwide protests against police brutality and systemic
00:39racism. Amongst the other notable takeovers, Bozema St. John will work with Kourtney Kardashian,
00:44Lovie Ajayi-Jones with Sophia Bush, Tarana Burke with Glennon Doyle, and Julie Wilson with Stacey
00:49Bindet, among many others. Organizers including St. John, Jones, Doyle, and Bindet said the campaign
00:55had four stated goals. To form a social media campaign that magnifies black women's lives
01:00and stories. To form relationships among black women and white women so that our future activism
01:04is born from relationships. To create a network of disruptors who know and trust each other.
01:09To create action that could make change. According to the organizers, in all, 46 black women will take
01:14over the accounts of 46 white women. And the total audience reach for the inaugural Share the Mike
01:18Now campaign will be $300 million on Instagram. For more on this story, head to THR.com.
01:24For The Hollywood Reporter News, I'm Tiffany Taylor.
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