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  • 6 weeks ago
1958 advertisement for the benefits of using real butter.

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TV
Transcript
00:00Hello, I'm Ed Prentice.
00:09You know, even more than your guests, your family deserves real butter.
00:13Right now we're having some family fun, butter baking a turkey.
00:16Mommy, why do we put butter all over the turkey?
00:19To keep them from drying out.
00:21And put butter on the drumstick, too.
00:23Mm-hmm, lots of butter and make some golden brown.
00:26Gosh, I bet he's going to be good.
00:27Oh, really, son, dear.
00:28Now we dip this cheesecloth and melt butter and wrap him up.
00:33To keep him warm?
00:35No.
00:35It's going to be juicy and tender.
00:40Oh, he's ready to bake ever so slowly.
00:43Only 300 to 325 degrees.
00:46Will he be ready soon?
00:47No, Daddy.
00:49Bake him slowly so he'll stay plump, juicy, and tender.
00:53Oh.
00:54Now every half hour we'll bake a peep and bake him with butter, of course.
00:59He looks so big.
01:01And he'll stay big because butter keeps him from drying out and losing juices.
01:06That's right.
01:07This special American Dairy Association method keeps your turkey from shrinking in the oven.
01:11A turkey can lose as much as one-third of its weight as it isn't properly roasted.
01:15This sure is a big brown stick, Daddy.
01:17You know, Mary, this is one of the juiciest turkeys we've ever had.
01:20It's terrific.
01:22Of course.
01:23It's butter baked.
01:25Why don't you get your family together and have fun butter baking a turkey?
01:29Remember, even more than your guests, your family deserves real butter.
01:33You know, I'm not gonna be able to eat.
01:34You're welcome.
01:35You're welcome.
01:35I'm gonna be able to eat.
01:36I'm gonna go.
01:36I'm gonna be able to eat.
01:36I'm gonna be able to eat.
01:36You're welcome.
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