00:00A YouGov analysis from last December asked people across Britain to describe, in their own words, what they enjoy most about the festive season.
00:09It found that for more than one-third of the public, spending time with loved ones is the standout highlight.
00:15YouGov reports that 35% chose family time as their favourite part of Christmas, far ahead of food and drink at 9% or festive cheer at 8%.
00:25The study also shows clear differences by age, with 41% of over 65s favouring family time compared to 29% of 18 to 24-year-olds.
00:36And while most find something to enjoy, YouGov says 1 in 5 feel Christmas is too commercialised and nearly 1 in 6 say rising costs are the biggest drawback.
00:48YouGov's findings paint a picture of a season that still brings real warmth for many.
00:52Even as pressures around money and expectation continue to grow.
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