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Mastercard's Michelle Meyer: Consumers 'Ready to Shop'
Bloomberg
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2 days ago
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00:00
Talk to us about this sort of rift you're seeing form between what we're getting when it comes to
00:05
the official data, also data from the conference board coming out today. It's certainly weak when
00:09
it comes to U.S. Consumer Conference. Then you take a look at some of the earnings that we've
00:13
got just in the past few days. You have Kohl's, Best Buy, Abercrombie & Fitch, and Dick's Sporting
00:19
Goods, just some of the names offering improved guidance in terms of what they see. I wonder
00:24
what you make of it all. So we can add to your list of information the data that we're monitoring
00:30
and looking at very closely, which is our spending pulse figures, where we did similarly see a little
00:36
bit of a softer September. By the second half of October and into November, we saw a really nice
00:40
acceleration in spending. So for the month of October, retail sales, ex-autos, are up about
00:44
3.5% on a year-over-year basis. And we think that's a really good indication for where things will go
00:50
as we look into the holidays. Back in September, we released our holiday sales forecast, which was
00:55
for 3.6% year-over-year growth during that holiday season, with the e-commerce story really
01:02
resonating, almost 8% year-over-year growth in e-commerce. So the data that we're seeing now with
01:07
October coming in, that mid-3% pace, this acceleration to early November, I think very much speaks to a
01:13
consumer that is still engaged and ready to shop during this holiday season. Which is interesting
01:18
because, I mean, you just listened to some of the anecdotal data, if you'll call it that, about,
01:23
you know, people are feeling stretched right now. They're feeling frustrated. But it kind of reminds
01:27
me of the pandemic when the narrative was very much, okay, the consumer is miserable, but they're
01:32
still spending. And I wonder if you see any parallels between that period of time and what we're seeing
01:37
now. There are, in the sense that there was just a lot of uncertainty then, and there's a lot of
01:42
uncertainty now. I think the consumer feels a bit unsettled because it's hard to predict what comes next
01:47
when you have so many different headlines hitting that could influence your personal welfare,
01:54
right, your finances. So even think about the government shutdown. There's a lot of uncertainty.
01:58
Will the government reopen? What does it mean for me personally? How do I think about the path
02:02
forward for the economy? And that could be unsettling, which could have been contributing to some of the
02:06
conference board surveys that we saw, the consumer sentiment surveys we saw for November.
02:10
But I think a lot of it ultimately comes down to what can I afford as a consumer who's coming in
02:17
and shopping? Do I feel like I have the ability to find the best value? Do I feel like I have the way
02:22
to make my purchasing power work the most that I can? And do I feel like I have enough income today and
02:28
future income in order to facilitate that spending? And the labor market, although it has certainly seen
02:34
a lower rate of churn, it is still largely supportive. And there's still a lot of values out there.
02:40
There's still a lot of promotions hitting and consumers still have a lot of choice.
02:44
So is that a good thing, though, Michelle, with regards to the promotions? I mean, we were talking on the show
02:48
last week about how most of us, our inbox, our email inboxes have been already been flooded for the last
02:53
couple of weeks with Black Friday deals. And I put that in quotation marks because apparently Black Friday was
02:59
about three weeks ago, not not not three days from now. And it gets to this idea. I understand for from
03:05
a consumer's perspective, that's good and entices us to spend. But how is that going to shake out when
03:09
we start to see earnings in three months from time? Are we going to see margin compression? Are we going
03:15
to see some pain for some of those retailers that may be discounted too much? Well, I mean, I'm sure
03:20
retailers are trying to be as savvy as they can in order to make sure they're maintaining their market
03:24
share. They're enticing the consumer, but they're doing in a way that doesn't sacrifice their
03:28
profitability. And, you know, they're also navigating a different cost environment that they were last
03:33
year. Last year, we had deflation, certainly disinflation for many categories. Costs were
03:39
lower and they were able to do even steeper and more meaningful discounts. This year, it's a little
03:43
bit more targeted because we do have some of the tariff induced price increases, some changes in terms
03:50
of labor market conditions as well. So retailers are trying to navigate all of that while still
03:55
maintaining that consumer interest. So, Michelle, when we add all this up and we talk about kind
04:01
of the state of the economy through the lens of obviously consumer spending, I guess my question
04:06
for you really isn't so much whether things are stable now. But the idea is, do you think that this
04:10
is going to carry over deeper into 2026? Or is this sort of the last hurrah for consumer spending?
04:16
Or is this just kind of that reset and we'll get back to whatever the baseline normal used to be?
04:20
It's fascinating. I feel like there's been that sort of a last hurrah for consumer spending
04:24
throughout this whole cycle, because there's been this question of how long can the consumer
04:28
continue to engage? How long can the consumer power this economic cycle? And I think there's
04:34
just like a lot of swings in consumer spending, right? We've gone from periods where consumers
04:40
have paused, they've waited, they've tried to assess what's going to come next in terms of the
04:45
economy because of a heightened uncertainty or fear of the health of labor market or their own,
04:50
again, personal finances. And then they come back in when they feel a little bit more settled or they
04:55
feel like it's the right moment to spend. So there's always some volatility in terms of consumer
05:00
spending, just like there's volatility in the overall economic cycle. But to me, as long as the labor
05:04
market continues to move along, as long as there's a low firing environment, wage growth continues,
05:11
consumer balance sheets are largely healthy. And I think consumers will remain pretty engaged in this
05:17
cycle. Well, that's what I was wondering, Michelle, because again, we're starting to get some economic
05:22
data delayed, but at least it's coming out. And I wonder if what we're seeing when it comes to this
05:27
still resilient, still spending consumer, whether that tells us something about the labor market,
05:32
or is that not necessarily the direction that this information flows in?
05:37
No, that's a fascinating question because we've been trying to figure that out ourselves. The fact
05:42
that we see consumers spending into October and November at a healthy clip, does that indicate that
05:49
indeed the labor market may have recovered a bit more? The September data showed a pickup in
05:54
non-farm payrolls. So the number certainly improved in terms of job creation, although the unemployment rate
05:59
was a little bit weaker with that pickup. So we'll see how things play out. We know from the jobless
06:05
claims numbers that value rates remain pretty low. We have other labor market indicators from ADB and
06:11
from other private sources, but it's really hard to figure out the full picture, I think, until we
06:15
get that BLS data.
06:17
And Michelle, just so we understand the relationship. So if we were to see a cooling down in the labor
06:24
market, perhaps a contraction, I mean, how meaningful would it have to be to really impact consumer
06:29
spending in a meaningful way? What do past episodes tell us?
06:32
Well, it's circular, right? When the cycle starts to shift, it kind of shifts together and feeds on
06:38
itself. So the extent to which the labor market weekends, you start to see job reduction because
06:43
of a stress in corporate America. That means that purchasing power of consumers won't be as strong
06:48
and consumers will start to cut back, which then fuels back into companies resizing their workforce.
06:54
So it's kind of a natural feedback loop in the economy. And that's certainly not happening at
06:59
the moment. We're in much more stability. And it seems like from what we're seeing from actual
07:06
spending that that stability continues.
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