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Thanksgiving meal costs are about 5% lower this year as turkey prices fall sharply thanks to cheaper grain feed and early price-locking by grocery chains. Wheat declines are easing costs for stuffing and baked goods, though sweet potatoes and fresh vegetables remain pricier. Shoppers are still budget-focused and often choosing store brands.

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00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Turkey and stuffing prices are down from last year,
00:04giving shoppers modest relief ahead of Thanksgiving, according to NPR.
00:08American Farm Bureau Federation said the average cost of a traditional Thanksgiving meal
00:12is about 5% lower than in 2023, driven by a 60% drop in whole frozen turkey prices.
00:18Wells Fargo said a record corn and soybean harvest pushed grain prices lower
00:21and reduced feed costs for producers,
00:23while many grocery chains locked in turkey prices months ago
00:26and are discounting burns heavily to draw shoppers.
00:29Wheat prices are also down, reducing costs for stuffing, dinner rolls, and pie crust,
00:34though sweet potatoes and fresh vegetables are more expensive.
00:37Shoppers say they are still price conscious and often choose store brands,
00:40even as national brands narrow the price gap to stay competitive.
00:43For all things money, visit Benzinga.com.
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