00:00Glenn Powell is crediting his co-star Sidney Sweeney for anyone but you's successful marketing
00:05campaign. In a recent interview with the New York Times, the actor praised the Euphoria star
00:10who served as an executive producer on the project for the role she played in the movie's
00:14marketing to help it become a rom-com genre hit. The two things that you have to sell a rom-com
00:19are fun and chemistry. Sidney and I have a ton of fun together and we have a ton of effortless
00:24chemistry. That's people wanting what's on the screen off the screen and sometimes you just
00:28have to lean into it a bit and it worked wonderfully. Sidney is very smart. Anyone but you's marketing
00:34campaign, which heavily contributed to its box office success, including romantic photos
00:38of the film's leads, longing gazes between the duo on red carpets, flirtatious moments in
00:43interviews and viral TikTok videos, with many left wondering if the two were actually a couple
00:48in real life. Powell and his longtime girlfriend reportedly split during the film's press tour,
00:53which also contributed to romance rumors swirling on social media between the pair.
00:57Even though Sweeney has remained engaged to Jonathan Devino, who's also an executive producer on the
01:03movie. I was on every call. I was in text group chats. I was probably keeping everybody over at
01:07Sony marketing and distribution awake at night because I couldn't stop with ideas. I wanted to
01:12make sure that we were actively having a conversation with the audience as we were promoting this film,
01:16because at the end of the day, they're the ones who created the entire narrative.
01:21Hey, head of the wedding?
01:22Of my sister? Yes, I am.
01:25So where's your fiance? Where's this him?
01:26Hey, I'm Ben. I was her hall pass on your break.
01:29Wow, you are a child.
01:30While Anyone But You has not only become the highest grossing romantic comedy in years,
01:34earning more than $200 million worldwide, the film also helped with the so-called rom-com revival,
01:40hopefully paving the way for future films. For more on this story, head to THR.com. And for the
01:46latest entertainment news and updates, keep watching The Hollywood Reporter News.
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