Missing People CEO on why SafeCall will be a lifeline for children

Missing People CEO on why SafeCall will be a lifeline for children LBC

Transcript

00:00So the Independent are supporting with us an amazing campaign to help us launch safe call

00:05which brings all together lots of different aspects of our services for missing children

00:09but crucially we've worked with the young people themselves because as you said you know chatbots

00:16not for you but we know that young people want to contact in different ways we spent a lot of time

00:21with young people finding out what they want they wanted to call it safe call that's really

00:25important for them they want to be able to contact in loads of different ways they're happy with a

00:30chatbot but they also may be very keen to speak to a real human being at the end of the line as well

00:36or contact us via whatsapp or find brilliant information online so the campaign with fantastic

00:42support from the likes of david beckham um is out there sir david sir david sir david beckham

00:48looking dapper as ever uh just getting the word out there i'm really thankful for everybody

00:53backing the campaign because nobody can imagine the pain of a child being missing

00:58but also being that missing child yourself

01:00you