Kamala Harris Campaigns for the Swiftie Vote With Taylor Swift Snapchat Filter | THR News Video - video Dailymotion

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Kamala Harris' campaign is encouraging Swifties to step into their voting era. In the campaign's latest push to reach young voters ahead of the presidential election, Taylor Swift fans who are in Miami to catch the superstar singer during her Eras Tour concerts at Hard Rock Stadium this weekend are set to come across the Democratic National Convention's Swift-themed "I Will Vote" campaign. On Friday, the DNC is rolling out an exclusive Snapchat filter urging voters to be "fearless" on the issues that will decide this election, from reproductive rights to economic opportunity.

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00:00Kamala Harris's campaign is encouraging Swifties to step into their voting era.

00:05In the campaign's latest push to reach young voters ahead of the presidential election,

00:09Taylor Swift fans who are in Miami to catch the superstar singer during her Harris Tour

00:13concerts at Hard Rock Stadium this weekend are set to come across the Democratic National

00:18Convention's Swift-themed I Will Vote campaign. On Friday, the DNC is rolling out an exclusive

00:23Snapchat filter urging voters to be fearless on the issues that will decide this election,

00:28from reproductive rights to economic opportunity. The Snapchat filter will feature an In My Voting

00:33Era header. Users can tap through options to fill in the sentence, be fearless for,

00:38where choice phrases include democracy, reproductive rights, climate action, student loan debt relief,

00:43health care, racial justice, LGBTQ plus rights, economic opportunity, and equality. The filter

00:49will link to iwillvote.com at the bottom of the page. Among new billboard ads also launching across

00:55Miami to welcome voters to their Kamala era is a mobile billboard ad for iwillvote.com that will

01:00run on a boat near Swift's concert venue. The Snapchat filters will be available to users in

01:04battleground states. The DNC communications director said in a statement,

01:08Democrats are reaching out to young voters where they are, from concert venues to social media

01:12platforms, to make sure they have the resources they need to cast their ballot. We're not taking any

01:18vote for granted, and we'll continue to make sure young voters across the country know everything

01:22that's at stake. Our country's youth are mobilized to speak now for the future they deserve.

01:27Miami is the first stop on the final leg of Swift's Sarah's tour. Last month,

01:31the Grammy-winning singer and songwriter endorsed Harris and her Democratic running mate,

01:35Tim Walz. For more on this story, head to THR.com. This is The Hollywood Reporter News.

01:40The Hollywood Reporter News.

Kamala Harris Campaigns for the Swiftie Vote With Taylor Swift Snapchat Filter | THR News Video

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