00:00Who won the Oscars red carpet? Emma Stone or Zendaya? We're breaking down which stars and
00:05brands dominated the 2024 Academy Awards on today's episode of THR Charts the Breakdown
00:10for Monday, March 18th. The Hollywood Reporter partnered with Launch Metrics to calculate the
00:15earned exposure data for luxury fashion brands all awards season long, including at the Oscars.
00:21Here's how it works. The Launch Metrics Media Impact Value, or MIV, algorithm assigns a monetary
00:26value to every post, social media interaction, and editorial story to determine a brand's
00:31influence. Starting with the top five women, Best Actors winner Emma Stone in Louis Vuitton tops the
00:36list, followed by Zendaya in Armani Privé, America Ferreira in Versace, Anya Taylor-Joy in Dior,
00:43and Ariana Grande in Jean-Baptiste Valli. As for the men, Ken himself, Brian Gosling, grabs the top
00:49spot in Gucci, followed by Coleman Domingo in Louis Vuitton, Best Actor winner Killian Murphy in
00:54Versace, Dwayne Wade, also in Versace, and Bradley Cooper in Louis Vuitton. Given this, the list of
01:00top 10 fashion brands comes as no surprise, with Versace earning the top spot. This is custom
01:05Versace. It's worth noting these 10 fashion brands seen at the 2024 Oscars earned a whopping
01:11$87.8 million total in media impact value. As for watching jewelry brands, Tiffany & Company was
01:18number one, and Jimmy Choo was the number one accessory brand.
01:21Thanks for watching this special episode of THR Charts.
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