How Carbon Rating Agencies Could Stop Greenwashing for Good

WooGlobe

Are carbon credits a real solution to climate change — or just another greenwashing tool? :globe_showing_Europe-Africa::money_with_wings: With the EU bringing carbon credits back into play, experts are warning of the risks. Enter carbon rating agencies like BeZero Carbon, which rate how effective these credits really are — and expose which ones are just smoke and mirrors.  In this video, we break down how carbon credits work, why they’ve failed in the past, and how new tools like project-level audits and satellite data are changing the game. From forest protection to high-tech carbon capture, not all credits are created equal — and the difference could decide our climate future.  Stay tuned to learn how the future of carbon markets could impact YOU — and whether we’re finally seeing accountability or just another act in the climate theater. WooGlobe Ref : WGA693937 For licensing and to use this video, please email licensing@wooglobe.com

Transcript

00:00Can we really trust carbon credits to fight climate change?

00:03Or are we just getting greenwashed?

00:05The EU is bringing back carbon credits to hit its 2040 climate goals.

00:10But after years of greenwashing scandals and false claims,

00:13trust in the system is shaky.

00:15That's where carbon rating agencies step in.

00:18But Zero Carbon, a UK-based startup,

00:20rates carbon credits just like financial agencies rate bonds.

00:24Their mission?

00:25To answer one critical question,

00:27does this credit actually offset one ton of carbon?

00:31With more countries eyeing global carbon markets,

00:34including China, Brazil, and the EU,

00:36the stakes have never been higher.

00:39But here's the catch.

00:40Not all credits are created equal.

00:42Some are based on clean energy projects.

00:45Others depend on protecting forests or using carbon capture tech.

00:49The problem?

00:50You can't always measure what would have happened without the project.

00:53That's why rating agencies like Bezero dig deep,

00:56using public data, satellite imagery,

00:58and project-level audits to separate real impact from greenwashing.

01:02But as cheap credits risk lowering carbon prices,

01:05there's a tough balance ahead.

01:07Keep incentives high for local decarbonization

01:10while opening the door to international offsets.

01:13So, are carbon rating agencies the watchdogs we need?

01:16Or is the system still too flawed to trust?

01:19One thing's clear.

01:20Without transparency,

01:21the world's carbon market could turn into climate theater.

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