Wales has a lot more cheese than you might think

Local TV

When you think of cheese, it’s probably France or somewhere else on the continent, but one company in Wales wants to put Welsh cheese on the map.

Transcript

00:00Wales is known for a lot of things, our musical heritage, our castles and our beautiful landscape.

00:06But when it comes to cheese, you might go elsewhere like France or somewhere else on the continent.

00:10But the Welsh Cheese Company want to change all that.

00:13They want to showcase all the fantastic cheese that Wales has to offer, from breeze to blues and even Welsh Halloumi.

00:19There's absolutely loads on offer all around the country.

00:22I'm passionate about Welsh cheese.

00:24The business has been going for eight years and really with the founding principle of championing Welsh cheese,

00:29particularly from really small producers.

00:32So we work with, you know, 17, 18 different Welsh producers from all over the country.

00:36There's a really wide distribution.

00:38And a lot of them are kind of single cheese producers, often making cheese with their own milk on the farm.

00:45Often they're organic and or unpasteurised cheeses.

00:49And Wales has just got some really fantastic cheesemakers, some amazing cheeses, really world class.

00:55And we love spreading the word about them.

01:00The shop itself serves as a traditional cheesemonger, but also doubles up as a cheese and wine bar.

01:05And Tom says it's amazing to be able to dive into the stories behind the cheeses for their customers and show all the magic behind it.

01:12Really, I suppose we perform two different functions.

01:16So we are a cheesemonger and Welsh specialist deli.

01:20So as I say, we've got about 60 different Welsh cheeses, a lot of them open here on the counter.

01:26And we've got deli goods from all over Wales as well, crackers, chutneys and all sorts of other chocolates, other bits and pieces.

01:35We've also then got the cheese and wine element.

01:38So we can sit about 20 people.

01:40We're open in the evenings or Fridays and Saturdays as well as throughout the day through the week.

01:44And we serve cheese boards, charcuterie boards and all championing Welsh cheeses.

01:49We love telling the stories behind the cheeses, championing our cheesemakers.

01:55You know, we've got images, got maps of where they come from.

01:58We love, you know, letting people taste is what it's all about as well.

02:01And that's really the way to kind of to show people the quality that we've got here in Wales.

02:07Of course, it's Christmas time and this time of year gets extra cheesy.

02:12Giving, receiving and eating cheese are all at their peak during the festive season.

02:16And the Welsh cheese company has to plan well in advance for Christmas.

02:20So this shop has only been open, what, five or six weeks.

02:23But the business, we started selling originally online and we've been trading for eight years.

02:30We've got another shop in Taftswell as well.

02:32And you're absolutely right.

02:33You know, it's all about Christmas for us.

02:35You know, we're planning and building up for it really from kind of August onwards.

02:40We sell a lot for our website.

02:42We are wholesalers as well.

02:43So we supply to restaurants and farm shops and delis.

02:46And all of these businesses are super, super busy at Christmas.

02:49It's a great time, a really fun time for us.

02:52It takes a lot of planning.

02:53Every year is something else to kind of consider or to kind of take on board.

02:58All right.

02:59we've taken it.

03:00And that you're adding auditeness that you can take on board.

03:01All right, I.

03:02We sell it.

03:03And that you're adding auditeness for investing to President, Dip, AM, because of the

03:05U.S., don'twick, and you can take on board.

03:07So I know the info.

03:08There's gonna be auditeness for the stocking for the market, but when you think it's-

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