00:00American Express is teaming up with Fanatics on a new credit card designed specifically for sports fans.
00:06The card will feature a choice of designs showcasing hundreds of athletes blending everyday spending with a booming sports collectibles
00:13business.
00:14The partnership is another example of financial companies targeting consumers through fandom, exclusive experiences and personalized products.
00:23With a waitlist now open, Amex is betting that sports loyalty can translate into credit card loyalty.
