Alltroo's New Fundraising Platform Connects Fans With Celebrity-Backed Prizes

Cheddar News

Here's how to win Pete Davidson's car and many other money can't buy experiences through Alltroo's unique charity platform

Transcript

00:00As a 12-year NFL veteran, I really saw the need for something that's unconventional in the

00:10charitable fundraising space. And John, my co-founder here, we've done a lot of stuff

00:14together in the community the traditional way. And what we saw is in sports, music,

00:19and entertainment, there's an incredible opportunity for all fans to support their

00:23favorite celebrities. And so we created a consumer SaaS model platform in which people

00:29can donate as little as $10 and win all these cool once-in-a-lifetime prizes that you see here on

00:34the screen behind us. So yeah, that's the nuts and bolts of what Altru is. We love giving our diehard

00:40fans the opportunity to win these oftentimes out-of-reach prizes and support their favorite

00:46athletes, musicians, and entertainers. Ultimately for us, it was about, yeah, we had a nonprofit that

00:52we were running. John was hosting a lot of these events for athletes in Minnesota, which I was one

00:58of those at the time, and really seeing the ability to take what they were doing for us as

01:05athletes in Minnesota and serve over 200 athletes, celebrities, and entertainers all across the

01:10country and the world. We've been big in philanthropy. We met Kyle through his work at the Children's

01:14Hospital. And prior to 2020, we were throwing golf tournaments, we were doing charitable galas,

01:19and we were happy. We were raising money for charity. And then when the pandemic hit, all of our

01:23charitable contributions went to $0 that year. So we wanted to come up with an idea to take this

01:28online. Last year, $500 billion in charitable giving was done in the U.S., and only 20% of that

01:34was done online. It was even worse five years ago. So we created a platform to disrupt the charitable

01:38giving industry by bringing it online and involving the fans and making someone with only $10 to donate

01:44feel special and feel like they were part of a movement. How does it actually work? Someone just says,

01:48I want to donate. Do they get to pick the charity? Do they get to pick the experience? How do they

01:53actually go on and make it happen? So as a consumer, you know, you would come to our website where

01:58our celebrity partners have their incredible prizes or the experience that you're going to

02:04ultimately donate to support. Most of the time, it's their personal foundation. Or, you know,

02:10we've worked with a lot of national organizations as well, like St. Jude Children's Hospital, Folds of

02:14Honor, you know, different things like that, that maybe the celebrity partner wants to raise money

02:20for the organization, but doesn't have their own foundation that they're passionate about or that

02:24they're fundraising for. So in that case, we'd pair them up with an incredible organization doing

02:28great work. So you would come and say, oh, I want to support one of these incredible human beings.

02:34What's the cause that they're supporting? Or you'd say that Porsche looks really cool. I want to win

02:39that Porsche or that Mustang or that Bronco. So a lot of times we get people from both sides, people that want to

02:45support our incredible celebrity partners or people that want to win really cool prizes while

02:51supporting a good cause at the same time. How has that been in terms of getting people involved who

02:55would be donating? And then also on the other side, getting celebrities involved who would be donating

03:00their time to kind of make this whole vision happen? Well, I can start with the celebrity pitch

03:06because I would never ask one of our celebrity partners to do something that I wouldn't have said

03:11yes to when I was playing. So we really try to create something that's incredibly seamless and

03:17easy for them. We like to tell our partners it's extremely low lift. John just talked about all the

03:22incredible events they hosted back in the day. They're hard. They take a lot of work. They take a lot

03:27of time. They take a lot of money. We don't want any of that. We want to ultimately leverage their

03:32platform to then reach those fans. And, you know, we do it in a number of different ways. We have an

03:36incredible CRM list of fans all across the world. We use their organic social media following and then

03:43we spend a lot of money in paid ads. So ultimately reaching lookalike audiences or people that might

03:49want to win these cool prizes but may have not have followed our celebrity on social. What are you

03:54really hoping this does to the entire world of charitable donations? Yeah, I mean, John can speak more

03:59specific to some of the statistics, but if you look back at charitable giving over the last few

04:04decades, the percentage of our GDP hasn't changed. The same money is just being passed around from

04:11organization to organization and maybe you're donating money to this cause this year and then

04:16it changes to next year. What we want to do is truly engage diehard sports fans, diehard music fans,

04:22entertainment fans that that $10 would not have gone to charity if it wasn't for this platform. So

04:28for us, that's the ultimate goal is like we want to elevate the charitable giving industry

04:32and bring new dollars that ultimately weren't going in the past. Yeah, that's exactly it. 97% of our

04:39donors have never donated the charity that they support through these prizes and then once they

04:44make that donation, now they're in the system as a donor to that charity and then they get involved

04:49with some of the work that the charity is doing. But like Kyle said, donations have been stuck at 2% of

04:53the GDP since the 70s. So if we can be successful in bringing all of these new donors into the fold through

04:59a really fun, easy way to donate to charity, then maybe we can raise that number to two and a half

05:03or 3%. An extra percent of the GDP to nonprofits would be absolute game changer for all the wonderful

05:09nonprofits doing their work.

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