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00:00In Nebraska, beef isn't just food, it's identity.
00:04But America's appetite is outpacing the herds that feed it.
00:08From global trade talks with countries like Argentina to small farms like Oak Barn Beef,
00:13demand is driving prices higher than ever and putting pressure on every step of the supply chain.
00:21At Oak Barn Beef, we're a fifth-generation cattle-raising family,
00:25and we sell and ship our beef nationwide.
00:29We also sell products like tallow and other kitchen necessities, farm-raised products,
00:35but beef is our bread and butter.
00:37Across the plains, herds are thinner but demand is thick.
00:40Consumers keep filling their carts with beef even as prices reach new heights.
00:45The USDA's latest cattle inventory report shows just how tight supply has become.
00:50Those numbers aren't just statistics for cattle farmers like Hannah Klitz in West Point.
00:55They're real-world pressures that start long before beef reaches the plate.
00:59The U.S. cattle herd is at a historical low, which can affect, again, those live calf prices
01:05because the commodity market is driven by demand and supply.
01:09And when supply is lower and demand is still high, then the price increases, which does affect us.
01:16As of January 2024, there were about 87.2 million head of cattle in the U.S., down 2% from the year before,
01:24the lowest level in more than 70 years.
01:27The calf crop, the next generation of cattle, also fell 2%, dropping to 33.6 million.
01:33It takes time to raise a cow, so when supply shrinks, there's no quick fix.
01:38That's why today's shortage drives tomorrow's prices.
01:42And those low numbers aren't just about market trends.
01:45Weather has been a major player, too.
01:47Especially with drought-ridden years, you feel those effects so many years afterwards
01:52because if people don't have enough water to feed their animals, then they have to sell those animals.
01:57Elliott Dennis, an associate professor of livestock economics at the University of Nebraska-Lincoln,
02:03says the market is being driven by both short supply and strong consumer appetite.
02:08He says Americans love beef, and they're willing to pay premium prices to keep it on the table.
02:14At the same time, global trade deals are adding pressure.
02:17A new plan to expand Argentina's beef import quota would allow four times more product into the U.S. market.
02:24Dennis says that could temporarily lower cattle prices here, but the impact is likely short-lived.
02:30Argentina's share of U.S. imports would still be just over 1%.
02:34Those different factors can affect the commodity market pricing, which then in turn affects our business, too,
02:41because we are buying cattle around those commodity market pricing.
02:45So just looking at buying cattle for 2026 here soon, those cattle are so much more expensive than they have been in years past.
02:55And while imports get headlines, exports are where Nebraska shines.
03:00Dennis says high-quality beef shipped to countries like Japan, South Korea, and Canada brings in more value than the lower-cost trimmings that come into the U.S.
03:09We went through the pandemic during those eight years, and we saw a lot of changes in demand in how consumers shopped during those times.
03:17So I think the pandemic just brought on a lot of the farm-to-table movement and people wanting to know where their food comes from and have trust in those sources.
03:27At Oak Barn Beef in West Point, that global demand is local. From farm to table, their family business ships nationwide, showing how Nebraska farms fuel both the economy and America's appetite.
03:38Nebraska beef makes up about 85% of all livestock sales in the state and more than half of total agriculture revenue.
03:46And even as producers work to rebuild herds, analysts expect prices to stay high, driven by consumer demand showing no sign of slowing down.
03:54With our input costs being so high, it does make our margins so slim that there's not a lot left at the end of the day.
04:01For Straight Arrow News, I'm Kayleigh Carey. Read more ag stories right now on the Straight Arrow News mobile app or visit san.com.
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