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  • 11 hours ago
Meet the families who bring holiday magic to New York City. The Merchants of Joy follows five Christmas tree vendors through their gritty, heartwarming, and competitive season. Stream December 1 on Prime Video.

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Transcript
00:01Every place has their own unique Christmas experience.
00:05But there's no place like New York.
00:09Tree season.
00:10Tree season.
00:11Tree season.
00:12Starts now.
00:13We wish you a merry Christmas.
00:15We're the five families of Christmas.
00:17We're all frenemies.
00:19We wish you a merry Christmas.
00:21I've been selling trees in New York for 38 years.
00:23Stupid!
00:24I agree that we're actually successful.
00:26The stakes are pretty f***ing high.
00:35It's pretty difficult for anybody to compete with me.
00:37You can't trust anybody in business.
00:39When I play, I play the wick.
00:40We had a vicious turf war.
00:42We used to pay off the mafia.
00:43There was a competitor murdered.
00:47I had the spot for five years and I'm not gonna have it.
00:50Keep your friends close but your enemies closer.
00:53You're in a different world when you're in tree world.
00:56You have to make all of your money in five weeks.
00:5830 workers are working 24 hours a day.
01:01The hope that it doesn't rain.
01:03Then you're screwed.
01:05So many different components that come into play that are out of your control.
01:09You know, it took me getting cancer to realize I should stop and smell the roses a little bit more.
01:14This is our world, Greg.
01:16Ho, ho, ho.
01:17It all comes down to nothing at the end.
01:19You know, she might as well be happy.
01:20To me, a Christmas tree is a symbol of happiness.
01:23It's powerful, especially here.
01:27It's not just a business.
01:29It's a family.
01:30It's like nothing else.
01:31Being part of these wonderful moments of people's lives.
01:34Giving people all this joy.
01:35Ho, ho, ho.
01:36Merry Christmas.
01:39Our company model is sell the tree.
01:42The tree.
01:43The tree.
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