The Merchants of Joy | movie | 2025 | Official Trailer - video Dailymotion

Follows five NYC families as they source, bargain and hustle to sell Christmas trees, blending street smarts and holiday | dG1fNV9Sam44Q2xuOEE

Transcript

00:01Every place has their own unique Christmas experience,

00:05but there's no place like New York.

00:09Tree season.

00:10Tree season.

00:11Tree season.

00:12Starts now.

00:13We wish you a Merry Christmas.

00:15We're the five families of Christmas.

00:17We're all frenemies.

00:19We wish you a Merry Christmas.

00:21I've been selling trees in New York for 38 years.

00:23Stupid!

00:24I agree that we're actually successful.

00:26The stakes are pretty high.

00:35It's pretty difficult for anybody to compete with me.

00:37You can't trust anybody in business.

00:39When I play, I play the wick.

00:40We had a vicious turf war.

00:42We used to pay off the mafia.

00:43There was a competitor murdered.

00:47I had the spot for five years, and I'm not gonna have it.

00:50Keep your friends close, but your enemies closer.

00:53You're in a different world when you're in tree world.

00:56You have to make all of your money in five weeks.

00:5830 workers that are working 24 hours a day.

01:02Hope that it doesn't rain.

01:03Then you're screwed.

01:05There's so many different components that come into play that are out of your control.

01:09You know, it took me getting cancer to realize I should stop and smell the roses a little bit more.

01:14This is our world, Greg.

01:17It all comes down to nothing at the end.

01:19You know, she might as well be happy.

01:20To me, a Christmas tree is a symbol of happiness.

01:23It's powerful, especially here.

01:27It's not just a business.

01:29It's a family.

01:30It's like nothing else.

01:31Being part of these wonderful moments of people's lives, giving people all this joy.

01:35Ho, ho, ho! Merry Christmas!

01:38Our company model is...

01:40Sell the f***ing tree!