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00:00Meghan is prepared to go it alone, sans Harry.
00:04Meghan Markle is building her solo empire after her Netflix projects with Prince Harry failed to exceed expectations.
00:11After Meghan Markle posted an Instagram video with unnamed makeup products,
00:15rumors quickly swirled that she might be working on a new line.
00:19Meghan has always been strategic when it comes to brand building,
00:22PR expert Dermot McNamara told OK UK.
00:25The U.S. has embraced her as a lifestyle tastemaker, and launching a beauty line would be a natural next step.
00:33In many ways, she's channeling the blueprint of women like Victoria Beckham and the Kardashians,
00:38who've turned their personal image into global empires.
00:42Dermot McNamara continued,
00:44GB News reported Meghan Markle's as-ever trademark lists skincare, cosmetics, and fragrances,
00:50so it is likely she will expand the line.
00:51By doing her own makeup and showing it online, she's repositioning herself as relatable, hands-on, and creative.
00:59All traits that resonate with beauty audiences in 2025, Dermot McNamara said.
01:04Fans buy into personality as much as product, and Meghan is taking ownership of both.
01:09From the blurred product shots in her reels to references to her signature glow,
01:14she's clearly positioning herself as a self-made entrepreneur rather than a royal adjunct, Dermot McNamara continued.
01:21It's smart, modern, and completely in tune with the American consumer.
01:25Meghan Markle and Prince Harry first pursued joint opportunities in the U.S.,
01:29but the couple is now focusing on their own brands.
01:32She'd love for Harry to be involved in whatever she's doing, but that's not how it's played out,
01:37so this is something she'll have to do by herself, a source told the outlet.
01:40She's prepared to go it alone and will stop at nothing to make a success of as ever.
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