Beyond the beaches: How the Philippines is redefining the idea of paradise
As the Philippines looks to the future, tourism is becoming less about sightseeing and more about meaningful connection - with its people, its food and its traditions.
READ MORE : http://www.euronews.com/2025/11/08/beyond-the-beaches-how-the-philippines-is-redefining-the-idea-of-paradise
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00:00The Philippines still continues to be blessed with breathtaking natural wonders that cannot be found anywhere in the world.
00:22But now what we are doing is as we invite the world to come explore our beaches, we also invite them to experience more of the destination as they immerse further into meeting the indigenous communities into those beaches, the keepers of the land.
00:39Imagine dining with an indigenous community or wearing their garb as you dance and sing with them.
00:53The Michelin Guide just recently came to the Philippines and awarded over 100 restaurants in the Philippines.
01:00We have one two-star Michelin restaurant and we have eight one-star Michelin restaurants.
01:04So that is because we have so many talented homegrown chefs whose passion is to really bring to the world the unique Filipino cuisine.
01:22I think we will see more climate action into our different resorts.
01:28Like for instance, in El Nido, the Ayala Group was sharing with us that as you visit their resorts, their story now is for the visitor to really connect with the community and to understand how we can help the community, right?
01:44Part of their itinerary is the turtle release, or the beach cleanups, or again, immersing with the community and learning of their stories as you dine with that.
02:00In this era of digitalization, in the Philippines, what we value most is still human connection.
02:07Why?
02:08Because the talent and creativity and heart of the Filipino is truly world-class.
02:13So I always say it is still the Filipino who will give you the best experience into the Philippines.
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